Unconsciously, 2018 is nearing its end, and we have experienced too much together this year.
2018 is the year of "passing"
From Li Yong, Jin Yong to Stan Lee, the memories of youth turn into mourning.
2018 is a year of "sinking"
The earthy culture makes our melon-eating masses relish it.
2018 was a year of "reversal"
The Wang Fengya incident and the Hangzhou dog beating incident have both experienced a plot reversal of the post-truth.
2018 is the year of "Koi"
From the national forwarding of Yang Chaoyue to the Alipay koi, you and I both believe more and more in lying to win.
2018 is the year of the "Buddhist system"
"Be happy, the world is not worth it" has become a new attitude.
Either way
This is the irrevocable 2018
This is the irreproducible 2018
This year, whether it is regret or no regrets, it is worth talking about.
For this irrevocable 2018
Watermelon Video specially planned a series of live broadcasts with the theme of "2018 cannot be withdrawn"
December 17 - December 24, every night from 8:00 to 9:00
with 18 popular creators
In 16 different areas
8 consecutive days
Conduct a series of live broadcasts with thoughts, topics, and interests
Let's have a good final long talk with 2018!
On December 16, #2018 can not be withdrawn # big topic exploded on Weibo.
16 creators took the lead in speaking out, causing a wave of fan discussion.
A large number of netizens followed up the discussion with self-media bloggers.
On December 17, the sub-topic of the event # Retract what you regret most this year # rushed to the top ten of Weibo's hot search list and the top three of the topic list.
Derived from the topic of events, "Confession failed, will you voluntarily withdraw?" "Entered the Weibo hot search pk platform for several hours.
In the process of live broadcasting, content communities such as B station immediately have also aroused heated discussion among netizens.
The whole incident stimulated a heated discussion among netizens about "2018 cannot be withdrawn", and also brought a large area of exposure to the live broadcast program.
In the 8 days after the official launch of the live broadcast, 18 popular creators drifted from the south to the north to talk about professional life; from a ritual meal to the annual strange food; from the way of decompression to the irrevocable emotion, from the Internet celebrity economy to the breadth of the depth of the mind. The 8-day uninterrupted collision of ideas together constituted this year-end inventory feast.
In the first episode of the show, Wang Bowen and Guo Jiafeng brought "The southerners who drift north and the northerners who drift south, are you okay outside this year?" Wang Bowen said in the live broadcast: "Full of blood, gamble with yourself, and dedicate ten years of youth to the city, this is the North Drift." "It resonated strongly with the North Drift community. The second issue was presented by Xiangmei Xiaobei and Xiaogang Cannon in the workplace, "Fighting in the workplace or returning to your hometown as an Internet celebrity?" After a year of struggle, have you found a way out? When Xiangmei Xiaobei mentioned her hometown, she said: "The bigger the house, the less people live in it, the more lonely it is, but the old people in their hometown have to build big houses, because in this life, they will do their best to leave something for their children and grandchildren." "Uttered the simplest and most simple expression of love.
In the third episode of the show, Brother Yunnan and Zhonghua Xiaomingzai told everyone together: "Takeaway work for another year, which moment makes you feel that you owe yourself a ritual meal?" Brother Dianxi said: "Cooking and ordering takeaway are two different feelings, the process of cooking is very important, this is a process full of love, but also the attitude to life." The content of the fourth issue is brought by Mi Zijun and Guo Jerry, "Chinese and foreign ghost horse foodies feed each other strange food, which of the 2018 annual strange food is the most devastating?" "The two ghost horses were funny at the scene, spitting on the strange food brought by the other.
Kun Ge played flowers and flowers with three cats and Chen Dabai in the fifth program, for "sucking cats, raising flowers, playing games, the most popular way of decompression in 2018, which one do you use?" "Discussions were conducted. In fact, no matter what kind of decompression method, the most important thing is your own mentality, and if your mentality is good, it will be good. The sixth issue is "2018 Atypical Internet Celebrities Personal Narrative: What Are We Preparing for The Explosion of Popularity" brought by food writers Wang Gang and Huanong Brothers and Li Xueqin? Wang Gang felt that his popularity was like a yam, the surface looked rough, and he removed the epidermis, just to share clean content with everyone. Li Xueqin believes that her popularity is actually a kind of return. It is to show the details of your life on the short video platform, remove all the baggage and labels, and be yourself.
In the seventh episode of the show, Tao Baibai and Lu Jiaojiao jointly told the story of "12 constellation collapse moments, what feelings can not be withdrawn this year?" "Sweet couples expound the best feelings or experience them with their hearts. The eighth issue of Teacher Li Yongle and Adventure Inspector Lei jointly brought "Depth of Thought, Breadth of Vision, 2018 Which One Did You Achieve on the One Meter Workstation?" In fact, no matter which one is achieved, reading thousands of books and walking thousands of miles is equally important.
The 18 creators constitute the wonderful aspects that cannot be withdrawn in 2018, and through these wonderful aspects, we also see the characteristics that belong to the wider watermelon creation crowd. The Huanong brothers from the countryside; the qiao woman jiumei who shed tears for a fan phone call; the teacher Li Yongle, who recorded popular science videos in her classroom every day; the Xiangmei Xiaobei who struggled in her hometown... They all have a common trait that is "authenticity." Their popularity comes from a kind of return, returning to the original way of life, unloading all baggage and labels, and being serious about themselves. It's like watermelon's brand slogan "Give you fresh look" . Fading the skill routine and restoring the fresh and real content is the most attractive, in order to really impress people.
The golden year of the short video industry outbreak has passed, and 2019 is coming soon. What kind of attitude should creators take to treat their works, face fans, and gain a foothold in the industry?
I believe that staying "authentic" is the best option.
In order to let the friends who missed the live broadcast not miss this inventory feast, the eight-issue live condensed video compilation of watermelon video "2018 can not be withdrawn" has been exclusively broadcast on watermelon video, enter the watermelon video app, search for "2018 can not be withdrawn" and the irrevocable 2018 to have a long talk again.