Since the beginning of this year, a lot of major events have occurred in the major industries, each of us is most concerned about the house, but also ushered in the coldest winter in history, since the state made it clear that the house is used to live, not to speculate, the real estate market began to gradually cool down, at that time, the real estate mushroomed everywhere, some enterprises even started construction without complete procedures, the supervision is not perfect, the management is not in place, plus some people's ulterior motives, illegal speculation, house prices once doubled several times, Because of the real estate and get rich people are not a minority, that era did achieve a lot of rich people, housing owners, nowadays, the real estate market is no longer as good as before, some companies even have losses, can not make ends meet, eventually led to a crash, and some real estate owners withdrew from the ranks.
Today we will talk about Baoneng Group, which is facing the most serious debt crisis in 30 years, and Yao Zhenhua, the founder of Baoneng Group, is looking for ways to remedy it.
Yao Zhenhua was originally an ordinary person who graduated from South China University of Technology, he was like most people at that time, entered a state-owned enterprise, sought a stable career, born in an ordinary family, Yao Zhenhua, from childhood has great ambitions, graduating from college to enter a state-owned enterprise is not his ideal, he has long had an infinitely beautiful vision of the future, hoping to one day be able to do a career, rather than just earn a dead wage to support the family. However, the economic foundation determines the superstructure, and Yao Zhenhua, who has a weak foundation, has not saved any savings in the past few years of work, but this cannot stop his lofty ambitions. In 1995, the vegetable basket project launched by the national government, for Yao Zhenhua, is the shooting star that broke through the night, he saw hope from then on, so he decided to resign to start his own business, all his careers also started from this time, with the state as a backing and guarantee, the vegetable basket project also developed steadily, in 1996, Yao Zhenhua and several colleagues resigned, partnered to start a business, Yao Zhenhua became a veritable vegetable vendor, Through the entrepreneurship of the vegetable basket project, he earned the first barrel of large funds in his life.
To say that people's ambitions, the development of the cause has a role in promoting, this is not false, Yao Zhenhua in the earned a lot of funds, feel that they have great potential, can make more money, he also believes that there must be more profitable than the vegetable trade industry, his vision began to relax and far, he found that the money earned in real estate is far more than the money for vegetable trading, because the real estate enterprises at that time were very hot, Yao Zhenhua, who had small savings, boldly took the steps of marching into real estate, through the investigation of the market, He made the decision to establish Baoneng Group, so in 2000, Baoneng Group announced the establishment, in the field of real estate development, there is a developer named Baoneng.
After Yao Zhenhua entered the real estate field, it is also with reference to other groups to do expansion-style development, which means that he has to invest a lot of money out, Baoneng Group involved in hotels, tourism, insurance and other fields, Yao Zhenhua also strives to build Baoneng into a diversified enterprise, Baoneng Group deeply cultivates its own business, through 12 years of efforts, in 2012, Baoneng Group established Qianhai Life Insurance in Qianhai, it can be said that Yao Zhenhua's vision is unique and sensitive, Almost every industry he has invested in has made a lot of money, which is also due to his steady and steady practice for more than a decade, these years, even if he does nothing, if he only collects rent, he can get 2 billion yuan a year, which is enough to show that Yao Zhenhua's vision is correct.
As a real estate enterprise, Baoneng has not been the boss of the industry for so many years, and his reputation is not particularly large, it belongs to a tepid state, but they are stuffy and make a lot of money. The first time Baoneng Group became famous was in 2015, when the barbarian incident at the door, because it rubbed a lot of heat with some things with Vanke.
Yao Zhenhua himself is an ambitious person, from the establishment of the company until 2015, the tepid state is his less satisfied place, because in 2015, the list of real estate companies did not have Yao Zhenhua, Yao Zhenhua is full of admiration and admiration for Vanke, in his mind, Vanke is the leader of the industry, is the goal he pursues, the model to learn. Just in July 2015, Yao Zhenhua began to buy Vanke shares, yao Zhenhua's crazy attack, and eventually became the largest shareholder of Vanke Group, holding 24.26% of Vanke's shares in just a few months.
Yao Zhenhua hit him so hard, there was only one purpose, that is, he wanted to replace Vanke and put this piece of fat meat of Vanke into his stomach, he challenged Wang Shi, the president of Vanke, saying that he wanted to depose Wang Shi, could Vanke Group hand over his career so easily? Of course, it was impossible, so it staged Baowan's stock battle, and finally, it ended with Vanke's victory, which looked funny, so that Baoneng also carried a lot of infamy, but this time, Yao Zhenhua took 40 billion yuan from Wang Shi's hands in vain, and since Yang Zhenhua got the sweetness in the stock, he could not stop anymore.
Yao Zhenhua knows that in order to make more money, to achieve a greater career, there must be a big action, the same is the use of the way to buy stocks, Yao Zhenhua crazy to buy Gree air conditioning shares, the position in Gree shares that year has been ranked third, although for Gree does not constitute a substantial threat, but the influence is also quite large, the money earned is also not cheap, Yao Zhenhua later bought a lot of listed company stocks, in just a few years to make a lot of money, as of 2016, Yao Zhenhua ranks fourth in the list of China's rich, with a personal value of 115 billion yuan and a net asset of 120 billion yuan, he is a dark horse killed by China.
This dark horse from no one knows to rank fourth, the speed is a little faster, as the saying goes, people are afraid of being famous, pigs are afraid of strong, Yao Zhenhua so tossed, some people put forward views on him and his Qianhai Life, but also attracted the attention of relevant departments, so, in 2017, Yao Zhenhua suffered a big setback, forbidding him to enter the insurance industry again, for him, lost a god of wealth. And through our analysis of Yao Zhenhua, even such a blow will not frustrate his determination to succeed, and smart people will definitely find another way. Compared with other successful big men, Yao Zhenhua believes that he should keep up with the fashion and invest in some cutting-edge industries to occupy some fields, so he aims at the automotive industry, he also knows that it is a money-burning thing to build cars, but he spends money without blinking, and his investment in car manufacturing is not stingy, he first established Unicom Cloud, and then announced the advent of Baoneng Automobile Group.
His first step in the road to the car is to acquire Qoros Automobile, he has the absolute initiative as 51% of the shares, and he does not know where his courage comes from, when he was deeply trapped in Qoros Automobile, no one was willing to take over, and he said that he could bring Qoros Automobile back to life, and announced that it would take about four years to design 26 new models, and occupy an absolute share of the market in the research and development of cars, he generously took out 10 billion yuan of funds per year. Some things can be solved by money, and some things are spent with money, and the effect may not be ideal. Has yao Zhenhua invested in the automotive industry achieved his original ambitions? The answer is no.
Yao Zhenhua did not think that after he touched the car, his life began to decline, let's start with Qoros!
After he took over Qoros, in the initial period of time, the number of car sales did increase, but this did not have any impetus for Qoros. Why? Because the increase in the number of car sales basically comes from Baoneng's internal digestion and does not really sell. In the past few years, Qoros Automobile has been dying and struggling, and the situation is worse than a year. But Yao Zhenhua's interest in cars has no intention of diminishing. He also tried to make this pie bigger, he took advantage of the advantages of the car company to get a low-priced plot of land, about 5 million square meters for the manufacture of vehicles, and the four new car factories exceeded the scale of Tesla. The answer is still no.
Let's first from the number of Qoros cars in July 2021 production is zero, the current annual output is 1000, in April, the number of employees of Baoneng Automobile is about 2000, only less than 1/10 of the previous number of employees, the current is more miserable, only less than 800 people, the loss of employees, this is not a good phenomenon. If an enterprise cannot afford to support its own employees, then it must have no hope, because the profits of the enterprise are created by the employees.
It is understood that a considerable number of employees who resigned are automotive researchers, which has to be said to be a huge loss, and the development of the enterprise is inseparable from these people. Among these departing employees, some feel that the company has no future for development and take the initiative to leave, while some people are forced to leave, the related insurance costs are interrupted, and the year-end rewards are gone, which is unfavorable to the group and seriously discourages the enthusiasm of employees. In this way, Baoneng Automobile from moribund to a slump, only four years, Baoneng Group investment amount of up to 120 billion yuan, Baoneng Automobile, just built a prototype of the automotive industry chain, however, just like this, quit, it seems a little unwilling, but so many years have passed, they really can not have a model is able to get their hands on.
Some data show that Baoneng Automobile lost 6 billion yuan in three years from 2016 to 2019, and by last year, they had owed 32.7 billion yuan in debt. Originally hoped that Baoneng Automobile could bring greater benefits to Yao Zhenhua, but it was not expected that Baoneng Automobile would involve Baoneng Group. Baoneng spent 6.5 billion yuan to acquire Qoros Automobile, and 1.63 billion yuan to acquire Changan Peugeot Citroen Today, these funds are stuck in the quagmire, and they can't extricate themselves, even in this case, Baoneng still acquired the manufacturing center of Cheetah Anhui in the first half of this year. Yao Zhenhua, what kind of calculation is this? We see that before Evergrande, the real estate into the automotive industry has now declared failure, leaving a profound lesson, and can Baoneng's actions get him out of the doom of failure? At the very least, in the past few years, Baoneng has invested in automobiles at a huge cost, and it has only had the prototype of the automobile industry chain, and has not really built any decent cars to make profits for it, and the automotive industry itself is stepping on the thunder, which is a huge safety hazard, that is, a piece of fat meat has to be dragged thin.
In our view, Baoneng Group is already moving forward under great pressure, Baoneng's investment in automobiles is indeed a mistake, and the loss to the group is immeasurable. So some people say that if he only concentrates on real estate, how good it would be. However, real estate is now also encountering a cold winter, and Baoneng Group is really worse and struggling. At the end of 2020, Baoneng Group's liabilities have exceeded 500 billion, almost all of which are debts. To this point today, the road still has to go down, afraid of house leakage and overnight rain, the ship is late and encounters the first wind, but many things are the wall is pushed by everyone.
This year, the negative news of Baoneng Group continues to fill our ears, it can be said that it is a large-scale outbreak, the most important of which is that Baoneng has taken measures to lay off employees, and there is a lack of wage arrears, and the part of the people who have not been laid off have also reduced their treatment, and they cannot receive wages on time, the situation is so bad, in July this year, Baoneng proposed a plan to reduce 65% of employees, because the gap in funds is too large, the employees' social security and provident funds have loopholes. Some of the laid-off employees get less than 20% of their salaries, they chase and intercept the management personnel, and finally get only 60% of the salary, and the treasure energy that used to be generous is now so unbearable, it is really hard to believe!
In the face of such a dilemma, Baoneng Group has already ignored the tail, many of his products have been overdue, there has been a phenomenon of default, Baoneng's Shenghua has also appeared to be complained about, Baoneng Property, automobile real estate has also appeared to varying degrees of complaint phenomenon, chain reaction one after another pounced. Once upon a time, when a large real estate enterprise was infinite, the scenery was infinite, the wind was surging and the wind and rain were called, but now it was a phoenix that fell into the soup than a chicken. One of the main reasons is that Baoneng's investment in automobiles is too expensive, and there is no return of capital, there are some problems in the financing of real estate, the shortage of funds is already The Baoneng Group is crumbling, what will our Yao Zong do next?
If people are unlucky, they will even drink cold water between their teeth. At this critical juncture, Yao Zhenhua's younger brother proposed to part ways with his brother and take away Baoneng's real estate business, which was full of crises and embattled, and contradictions and problems exploded at the same time in an instant, which made the market very worried about them. Yao Zhenhua and his brother have had a disagreement over investing in cars, and the younger brother believes that Baoneng Group's investment in automobiles is an unwise choice, because in recent years, examples of failure in investment mechanisms abound, while Yao Zhenhua has made a desperate bet, and now, the only thing he can do is sell assets.
Through the investigation, we found that Baoneng's equity has been pledged 125 times, and the real estate has been mortgaged four times, and he can only narrow the scope and quickly withdraw funds to solve the huge debt crisis. His stakes in Dong'e Ejiao and Hefei Department Store have been reduced a lot, and these are ways to survive in a desperate situation. If you can fall from where you can get up, it will be great, since you fell from the car, then how about getting up from the bus station? At this time, the most exciting thing is the good news, Baoneng Automobile announced that at the end of this year, it will launch a self-developed new energy vehicle, and before the end of next year, there will be ten self-developed cars, and it is a limited edition car, and the news should be said to be the gospel of Baoneng Group.
In the face of many negative news from Baoneng Group, people can't believe that Baoneng Automobile's promise can be fulfilled. After the layoffs, there are not many people left, coupled with the lack of salary and welfare insurance, the lack of funds and technology for R&D personnel, and now Baoneng Group's heavy liabilities, where to take out the money to do this thing? Even if their promise is fulfilled, it is still unknown whether anyone will pay the bill at that time, because the market is dynamic, not static, and we are worried that Bao can draw such a large cake, is it used to fill the hunger? Or is it for comfort?
In the face of strong public opinion pressure, Baoneng Group has been pushed to the cusp of the storm, how does our Yao Zhenhua treat this matter? Because we know that there are many bosses who run away after rolling up the money, Yao Zhenhua and his brother separated at this time, is there an ulterior motive? Both of them have the possibility of running away at any time, people pay special attention to his dynamics, Yao Zhenhua has publicly stated to the society that he will cash every penny, and he is now emotionally stable, saying that the group has not yet reached the time of collapse, the current debt is within the controllable range, and he believes that it will take 2 to 3 months to reverse the situation, get out of the predicament, and reinvigorate. What yao Zhenhua said, how many layers of truth does it have? In the eyes of the outside world, the current Baoneng Group is not capable of achieving positive growth in a short period of time, where does Yao Zong's confidence come from? We sincerely hope that Baoneng Group will not follow in Evergrande's footsteps after three months, as Yao Zhenhua said. #Baoneng##Yao Zhenhua ##新能源汽车 #