On November 30, Malaysian singer Wu Qixian started the live streaming mode. The background of the live broadcast room reads "Asian singer Power Superstar Wu Qixian", which was viewed by 3,000 people.
However, the scene is very embarrassing, the price of each product is ridiculously high, and netizens do not buy it.
A seemingly ordinary thermos cup, the price of the live broadcast room is 49 yuan a, netizens left a message: "Too expensive, a treasure 29.9 yuan a." ”
A Rongshida meat grinder, the original price of 179 yuan, the price of the live broadcast room 69.9 yuan. Obviously, the price board has been written in advance, and Wu Qixian has also staged a bargaining drama with the manufacturer. This routine is also too obvious, although everyone knows these bargaining routines, but blatantly performing it is simply to put the audience's IQ on the ground and rub it.
There are also netizens who leave a message: "Do the anchor with goods, the road behind is coming to an end!" ”
In the face of the comments of netizens, Wu Qixian had to pretend to be calm. Wu Qixian's language was sharp when he participated in the variety show, and many people liked it, but he did not expect that when the live broadcast brought goods, netizens showed no mercy, and finally had no choice but to broadcast it.
Some netizens said that they did not know Wu Qixian, in fact, his masterpieces are still quite many, and the post-80s and 90s have heard his "You are my only" and "Too Stupid" and so on. Wu Qixian opened the era of "Wu's Love Songs" and was known as the "Malaysian Song God".
However, Wu Qixian was too high-profile when he brought the goods this time, and the words "Asian singer superstar" were too dazzling, so it was no wonder that some netizens wanted to take a lever.
And from the perspective of product price, Wu Qixian is obviously not sincere. Now that information technology is so developed, it is a matter of minutes to compare product prices. If the price difference is small, it is not enough, and the difference is too large, the audience can not accept it.
Artists with goods are nothing more than wanting to use fame to monetize, but consumers care more about the product itself. Although the fame of the artist can increase the popularity of the live broadcast room to a certain extent, the final sales still depend on the product, after all, everyone is becoming more and more rational and less and less and less foolish.
If the artist performs some of his own classic works when the live broadcast brings goods, evokes everyone's memories, and plays a dozen emotional cards, will someone pay for the feelings, and the sales will be better?
Artists who bring goods and perform while performing, will it feel a loss of face, and even let the audience think that he can't go on mixing before selling art there?
Unfortunately, many artists are simply in order to make money, thinking that they are on top of the sky, is a golden signboard, and consumers should buy things on their own face. That's why there are some live broadcast rooms where the audience doesn't buy anything, and the artist loses his temper, because it destroys their self-esteem as an artist.
Many artists will feel that they are superior, have many bad tempers, and will not think of themselves as real salespeople at all. And a good salesman, will not care about the so-called face, artists will easily put down their bodies?
The anchor with the goods is essentially a salesman, and the real salesman will try to please the consumer in order to successfully complete the transaction. This is a reality, not an insult. When most artists bring goods, they still regard themselves as big names, and they do not want to please the audience, which has a little meaning of "soldiers can be killed and not disgraced".
In the live broadcast room, it is no longer the relationship between artists and fans, but the relationship between sales and consumers. If an artist can easily earn countless gold, it will be very unfair to ordinary salespeople.
There should be a difference between artists carrying goods and ordinary people carrying goods, if they are willing to play the emotional card, put down their bodies and baggage, and dedicate their talents to everyone, perhaps more people will pay for it.