Observation of the 2021 Guangzhou Cultural Fair: The meta-universe meets the new cultural tourism, and science and technology open up new ideas for the development of the cultural industry

Southern Finance and Economics All-Media Intern Reporter Ouyang Liyun, Reporter Liu Ningxin Guangzhou reported that on December 4-6, the 2021 Guangzhou Cultural Industry Fair and Guangzhou International Tourism Exhibition were held at the Canton Fair Complex. With the theme of "New Formats, New Consumption, New Cultural Tourism" and "Digital Technology Empowers the Integration of Cultural Tourism in the Bay Area", this year's Cultural Fair actively promotes the development of digital cultural industries and promotes the integration of cultural tourism.

"Technology empowers the cultural tourism industry is currently in a critical window period, and the process of consumers enhancing their self-confidence in the new national tide and Chinese culture is an unprecedented cultural background of the times." From the perspective of cultural mission, scientific and technological empowerment is the starting point of the top-level design of the future cultural tourism industry. Zhou Qiqun, president of ipsos China Consumer Technology Research Institute, believes.

At the exhibition site, the exhibition area of Guangzhou Lingmei Culture Technology Co., Ltd. (hereinafter referred to as "Lingmei Culture") attracted many visitors. The original paper Chinese painting works are presented in the LCD screen through digital processing, which can not only digitally reproduce the works, but also bring more possibilities for cultural and creative development.

Feng Yi, general manager of Lingmei Culture, told The Southern Finance and Economics all-media reporter, "The high-definition images of paintings, calligraphy and other works of art use lossless GAMMA technology, which can fully display every subtle brush stroke and texture of the painting, restore the texture of the high-definition image, and bring paper-like vision and high-definition eye protection enjoyment." ”

In addition to the good experience of static vision, Lingmei picture screen can also produce dynamic effects. For example, in the painting "Thirteen Lines of Guangzhou", the boat on the digital picture screen can move with the stretch of the frame, and the dynamic scene of merchants and merchants and street markets makes people immersed in the scene.

A scanner and a bottle of cultural relics were placed in a prominent place at the booth, and Feng Yi introduced, "3D high-definition scanning and taking images with shadow-free lighting systems can reproduce the most authentic texture of cultural relics." Through the international advanced stereoscopic image restoration software to collect data, efficient modeling, restoration and restoration, precious artworks can be better preserved, and the archival data archives of cultural relics in the collection can be established. ”

This is a cross-border linkage between digital technology and art works, and a new opportunity for the cultural and creative industry.

At the 2021 Cultural and Creative Industry Conference Tianhe Summit, Guo Meijun, consultant of the World Urban Culture Forum, also believed that the current creative economy has ushered in a new historical opportunity, and the technologies supporting its development are gradually moving towards perfection and maturity.

Liang Zhenyun, executive chairman of the Tianhe Cultural and Creative Industry Association, believes that the rise of the digital economy has made scientific and technological innovation and cultural creativity a powerful driving force for the transformation and upgrading of the cultural industry, injecting new vitality into the cultural industry and promoting the vigorous development of the cultural industry.

The "14th Five-Year Plan" Cultural and Tourism Development Plan points out that the development of the cultural tourism industry needs to play a driving role in scientific and technological innovation, and promote the application of 5G, artificial intelligence, Internet of Things, big data, cloud computing, Beidou navigation and other technologies in cultural tourism through the development of digitalization, networking and intelligence.

How can big data empower the cultural tourism industry?

Huang Shan, director of transportation industry consulting at Unicom Smart Footprint Data Technology Co., Ltd., believes that the cultural tourism industry can use netizens' data in accordance with the law through cooperation with network operators, enhance the understanding of characteristics such as source of tourists, types of tourist sources and tourist consumption preferences, improve the services of tourist attractions, and meet the personalized needs of tourists.

"Since the beginning of smart tourism in 2014, we have been exploring the combination of science and technology and cultural tourism." Liu Xiaofeng, general manager of Dunhuang Smart Tourism Co., Ltd., shared the exploration and innovation of the digital cultural tourism industry with examples, "We focus on three issues for tourism data: where tourists come from, how tourists come and when tourists come. ”

Liu Xiaofeng stressed that the digital transformation of the cultural tourism industry should be divided into four steps: information leadership, platform support, business drive and change of enterprise model to achieve the digitization of the scene. Specifically, enterprises use ICT products to solve the digitalization of scenarios, build data flows and business flows with ERP as the core, and optimize and innovate business flows with data assets and big data, and on this basis, further promote innovation-driven organizational, talent, and cultural innovation, and realize the reform of enterprise management and ecological models.

"The core of cultural tourism is the attention economy, we have built a digital industry development system of 'one center and four platforms' with big data as the core, and built the basic ideas and logic of digital operation of tourist destinations and scenic spots through product scenarios, marketing content, and channel community." Liu Xiaofeng explained.

"The innovation of the cultural tourism industry is divided into scene-based innovation and the innovation of the application technology of the cultural tourism industry and the cultural tourism industry," said Zhu Xingyu, deputy general manager of Dunhuang Smart Tourism Co., Ltd., "In view of the phenomenon of 'blocking camels' caused by a large number of tourists gathering in Dunhuang Mingsha Mountain Scenic Area, the company set up traffic lights at the peak of tourists." ”

In terms of realizing scene-based innovation, the application of meta-universe technology in the future will also bring a new experience for visitors to experience the magnificent scene of the ancient emperor and the emperor and the general of Dunhuang. The combination of science and technology and cultural tourism provides more opportunities for the development of the cultural and creative cultural tourism industry in the Greater Bay Area, and can create better economic value while telling the story of the Greater Bay Area.

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