We can see that many people at insurance brokerage companies on Douyin are completely denying insurance agents. A lot, don't name it, give them a face, after all, it is not the same quality level of people.
I was fortunate to attend a training session at an insurance brokerage firm on the safety mechanisms of insurance companies. Because everyone knows that the channel of the agent, basically the long-term insurance of the agent is a small-scale company, and many companies that you have never heard of. Therefore, many times the insured has worries in their hearts and worries about the unreliability of small companies.
So how to solve these questions in the training, that is, to emphasize the insurance law, emphasize the company's shareholders, and the consortium behind the company. But in my opinion, this kind of propaganda is useless. Because this information is inconsistent with the focus of the insured. And even if it is all true information, consumers can still think that this is all a fool.
So what to do?
In fact, there is no need to do this kind of unnecessary energy consumption. You don't have to step on others to achieve your own success. Facing your own shortcomings head-on and generously acknowledging the advantages of your opponents, this is not so difficult.
The advantages of large entity insurance companies are the stability and breadth of long-term insurance. The advantage of insurance companies through the channel is the price-sensitive population of the sinking market, and the sharing of high-end global medical resources.
Each has its own advantages. If you have to take your own shortcomings and compete with others' strengths, it is not half the work.
Therefore, win-win cooperation and complementary advantages are the real paths that insurers should take.
Customers apply high-end medical treatment, I did not, immediately found the channel to seek resources. Customers look for the channel to pay the annuity, the channel is not, immediately find our channel to seek resources. Cooperation is the only way to build momentum. No single party can be perfect. Turn your opponents into allies, and you're the really strong. Achieve yourself without stepping on others
I'm General Bao, pay attention to Ah Hui, and take you to something you've never heard before