BYD aims to sell 1.2 million new energy vehicles next year

【EV Vision Report】Recently, BYD revealed on the investor conference call that the company's new energy vehicle sales target in 2022 is about 1.10-1.2 million, of which pure electric vehicles are expected to sell 600,000 vehicles per year, plug-in hybrid vehicles are expected to sell 500,000-600,000 vehicles per year, and it is expected to become the second automobile company after Tesla to sell more than 1 million vehicles per year.

On May 19, BYD rolled off the production line for the 1 millionth new energy vehicle, becoming the first car company in China to complete the launch of one million new energy passenger vehicles.

In the first 11 months of this year, BYD's cumulative sales of new energy vehicles reached 509,838 units, an increase of 216.97% year-on-year. DM-i and EV models flew together, becoming the biggest driver of sales growth, EV models sold 46,137 units in November, up 153.2% year-on-year, up 11.9% month-on-month ;D M-i models sold 43,984 units, up 499.8% year-on-year, and 13.45% month-on-month. From January to November this year, the cumulative sales of EV models 272493 units, an increase of 144.4% year-on-year;D and the cumulative sales of M-i models 228429, an increase of 471.5% year-on-year.

DM-i as BYD's fourth generation of hybrid technology, in the state of feeding can still ensure a good driving experience, fuel consumption is significantly lower than the same level of fuel models, outstanding product strength, the price is also significantly lower than the previous generation of models, compared to the same level of fuel and hybrid competitors have a very high cost performance, it is understood that DMi model orders have reached 200,000 vehicles, with the gradual release of production capacity, sales are expected to continue to rise.

On December 6, BYD said in response to THE DM-i delivery question: DM-i models have been widely concerned and recognized by the market after the listing, the order demand is strong, and the company is actively accelerating the production rhythm to meet the needs of users. Previously, BYD Chairman and President Wang Chuanfu apologized to consumers in September for the slow delivery of DM-i, saying that production capacity is climbing and will accelerate delivery.

Relying on the two advanced technologies of DM-i and e platform 3.0, BYD's model iteration speed and the probability of explosive models have increased significantly, and the inflection point of new production capacity and new models is coming. BYD next year will usher in a number of products on the market, such as e platform 3.0 the first A-class tide running SUV BYD yuan PLUS will officially open pre-sale on New Year's Day 2022, marine series products seals, sea lions, seagulls will be launched in March 2022, 3 quarters, June to July, in addition, Song Pro DM-i, Han DM-i, Song Max DM-i, Xia (tentative name) may also be introduced to the market in 2022, the price range will cover 6-30 million yuan, Form a product matrix from A00 class to B class sedan + SUV + MPV.

In addition, during the Guangzhou Auto Show, BYD revealed that it plans to release a new high-end brand in the first half of next year, the internal code name of the enterprise is "R" (Revolution), which contains revolutionary meaning, will have an independent sales network and team, and the first product will be a hardcore off-road pure electric SUV, with a price of 500,000-900,000 yuan.

This year, the market penetration rate of new energy vehicles has risen from 5%-6% at the beginning of the year to about 20% last month. Wang Chuanfu believes that BYD has a more sensitive sense of market smell, based on its own car brand, it can quickly understand the changes in the front-end market, and feedback to the production capacity and make decisions quickly. On November 19, Wang Chuanfu said in public that the current Chinese new energy vehicles at the same price or level have surpassed traditional fuel vehicles in terms of performance, intelligence and cost of use. He predicted that the sales of new energy vehicles in the Chinese market this year are expected to exceed 3.3 million units, and by the end of next year, the penetration rate of new energy vehicles in China will exceed 35%. Electric vehicles have ushered in an unprecedented period of development in China.