At present, it seems that the "race" of car building has been carried out to the second half.
The most obvious manifestation is the constant replacement of people on the sales list. It seems to echo the sentence: "The back wave of the Yangtze River pushes the front wave, and the front wave is patted on the beach." Especially in the new energy vehicle market, it is a profound interpretation of this sentence. From the barbaric growth of relying on PPT to build cars a few years ago, to the pragmatic trend of merging into the same track with fuel vehicles today. Today's new energy vehicle market is becoming more and more mature.
From the sales data, you can actually see some clues, two years ago you can often see the names of BAIC New Energy, Yundu, and Electric Cafe on the list of new energy vehicles. Today, these brands are almost hard to find on the list. Looking at the list of new energy sales in recent years, "Wei Xiaoli" has become a frequent customer of the head, in addition, the new forces of "pragmatic faction" represented by zero-running cars are also quietly exerting force.
Delivery reached a new high, and the zero-run C11 was listed and sold well
After a few months of social media, when Li wanted to see the november large and medium-sized SUV sales list, it was difficult to control himself to send out a microblog in the early morning to show off the excellent performance of his ideal ONE. The seemingly simple phrase "thanks for the support, keep working hard". What cannot be hidden is the overflowing joy.
In fact, this shows a very simple truth. Although the new energy vehicle market is more bizarre than the traditional stereotyped fuel vehicle market, no matter how well the story is told and the capital behind it is strong, from the perspective of the market, the success of an automobile brand is measured by sales after all.
In contrast, the zero-run car, which has never been in the "topic circle", has still achieved good results despite its low profile. According to the data, the total monthly order sales of zero-run cars reached 16,310 units in November, achieving a 27% month-on-month increase. This is also the second consecutive month that the order of zero-run cars exceeded 10,000. As of November 30, the annual sales target has been completed ahead of schedule. At the delivery level, in terms of November data, the delivery volume of zero-run cars reached 5628 units, an increase of 236% year-on-year, which is also a new high for delivery again. Objectively speaking, the double growth of order volume and delivery volume is definitely a good thing, and it also marks that the global self-developed technology of zero-run cars has officially entered the market power stage.
Although zero-run cars are currently developing steadily and well from an overall point of view, I think that the zero-run C11 single-month bicycle order volume exceeded 7,000 units, which is actually more worthy of scrutiny. Maybe when you are accustomed to the sales of fuel vehicles with tens of thousands of sales, breaking 7,000 units is not a surprising number. But if you put this number on a new model in a new car-making force, this order volume can be described as significant. Reaching such an order volume in the second month of delivery, the momentum of zero running C11, I think it is very likely to become another dark horse after Model Y and Ideal ONE. The reason why we say this, we may wish to recall the "Wei Xiaoli" of that year. Take Xiaopeng Motors' first model, the G3, for example. The Xiaopeng G3, which was launched at the end of 2018, sold only 16,608 units in 2019. In this way, you will understand what the delivery of the next month's order volume exceeds 7,000 units for a new car-making force.
Co-creation and sharing with users, really improve product strength
Taking a closer look at the important time points in the zero-run C11 since its introduction, I found an interesting phenomenon. In fact, the car was announced as early as the end of 2020, and reservations were not opened until the end of October 2021.
This means that among the order users who have accumulated 18,113 units of zero-run C11, at least a considerable number of users have waited for 10 months without real cars. Just to say that this waiting cycle is basically comparable to Porsche. So, what have zero-run cars been doing for the past 10 months?
In fact, from the announcement of the price at the end of December 2020, we can see the hint, when the price was announced after the zero-running car did not rush to finalize the configuration information of the C11, because it took into account the diversified needs of the current users. Therefore, it was decided to make some adjustments to the configuration according to the needs of users before announcing. To this end, the zero-run car has improved the model configuration through various user co-creation activities before the C11 is delivered. The actual changes are also worth affirming, based on user opinions, zero-run C11 has carried out multiple rounds of configuration and function improvement and optimization. For example, the whole series is equipped with the standard front sandwich mute glass, the standard co-driver mobile phone projection screen of the whole series, the exclusive bracket of the foldable mobile phone as standard, the exclusive charging slot of the Bluetooth headset, the steering wheel heating in the optional bag, the brown interior selection, and the optimization of the steering wheel color of the fog purple interior, which are all changed according to the actual feedback and needs of users.
There is no doubt that this practice of involving consumers in product design is a good way to bring users closer to businesses. By allowing users to participate, the product development team truly listens to and adopts the reasonable suggestions of users, which can not only bring about the results of co-creation and sharing, but also further reflect the user-centered operation idea of zero-run cars, which can be described as killing two birds with one stone.
The new model can't rely on luck, and the zero-run C11 is not accidental
Co-creation and sharing, of course, is a good thing. However, there is a fundamental prerequisite for users to voluntarily participate: your product must be attractive and comprehensive enough. Otherwise, I'm afraid no one will be interested.
Looking at the new energy vehicle market in 2021, it has actually formed a very obvious polarization. In addition to those "luxury" electric vehicles, the remaining amount of nothing more than two: the first is the main low-end cheap model, the biggest significance is to let more people can afford the car; the other is the main mid-range market, in addition to the popular intelligence, but also in the endurance, price, materials and other aspects of the perfect. In other words, the more perfect he is, the better he will sell.
In this way, zero-run C11 clearly belongs to the circle-breaking players in the latter. At the beginning of the market, zero-run cars defined it as a fully equipped pure electric SUV. And where is the so-called "leapfrog level", "level"? First of all, looking at the price, the price range of the zero-run C11 is set at 159,800-199,800, which is actually very obvious in the market segment of 150,000-200,000 pure electric SUVs. At this price point, if you choose a fuel SUV, you can only buy a compact low-end model. In the field of electric vehicles, models with slight popularity such as model Y and Volkswagen ID series are at least tens of thousands of dollars more expensive. Therefore, first of all, from the price level, zero-run C11 has achieved a dimensionality reduction blow.
In terms of product strength, the performance of zero-run C11 can also be called a leapfrog. Take the performance that everyone pays attention to, the zero-run C11 uses a self-developed dual oil-cooled electric drive, NEDC efficiency of up to 88.5%, the maximum output power of 400kW, the dual motor version has 720 Nm of super torque, which makes the zero-run C11's zero-hundred acceleration ability easily reach 4 seconds, while also having the NEDC 610 km of ultra-long endurance level. Looking at this price point, it seems that it is really unique. At the same time, at the mechanical level that many new forces do not pay attention to, zero-run C11 has also done remarkable. Its chassis layout uses the independent suspension of the front double wishbone + rear five connecting rods, which is the most common model of our daily life is the high-end SUV products of luxury brands such as BBA. And this, obviously, is another leapfrog.
As for intelligence, the Zero Run C11 uses the ultra-fast and self-adapting Leap AI smart cockpit. The internal use of Qualcomm Snapdragon's third-generation 8155 flagship platform, the performance needless to say. On this basis, it can recognize the face ID at a second speed, and then automatically adapt to 15 functions such as air conditioners, rearview mirrors, mood lights, and music. Moreover, the learning ability of deep AI can also understand the user's preferences more and more in the process of continuous use by users, so as to actively improve the service. In short, it's like a shake we brush, and the more you like to see something, the more it pushes you.
As for the hardware, zero-run C11 keeps pace with the times with the use of immersive triple screen, which not only supports the current mainstream flying screen mutual transmission and other functions, but also can achieve dual ID, dual tone area, everyone uses their own mutual non-interference. At the same time, smart home interconnection, voice control, fast application, Bluetooth key and other functions, zero run C11 silently to the extreme.
Some people say that it is not easy to achieve luxury and intelligence in the production of new forces, for zero-run cars that have 6 years of experience in car manufacturing, creating luxury may not be as good as a century-old traditional luxury brand. However, in terms of materials, it can really play the "honest man" persona to the extreme. The large-scale use of Nappa leather, imported suede, integrated seat skeletons with laser welding processes, HIFI-level surround sound system and customized 12-speaker DSP digital power amplifier system for seats, steering wheels and door panels all show zero-run cars' understanding of luxury. And for a pure electric SUV of less than 200,000 yuan, it is obviously another leapfrog.
Conclusion: Through the comprehensive product strength of zero-run C11, it is not difficult to see that although zero-run is not the most storytelling in the new circle of influence of car-making, zero-run seems to have always maintained the "science and engineering man" style of real knives and real guns in manufacturing products. With the most down-to-earth attitude, we have created a product that can be truly delivered to the hands of users and can be connected with fuel vehicles and new energy vehicles of the same level. In my opinion, starting from the zero-run C11 order volume exceeding 7,000 units, zero-run cars are just around the corner.