At the Guangzhou Auto Show, which ended last month, FAW-Volkswagen unveiled with an all-star lineup. Among them, the new Sagitar, which will be launched next year, as the main model of FAW-Volkswagen, will debut; the much-concerned Lanjing and ID. family will also bloom at this auto show, fully demonstrating the faw-Volkswagen brand's product strength in the high-end market and new energy market; in addition, the new digital golf GTI, CC family, Magotan GTE, Tangyue family, Tange R-Line and other highly popular models will also all be present, bringing a wonderful visual feast to the audience. Among them, as a blockbuster flagship product launched on the occasion of the 30th anniversary of the establishment of FAW-Volkswagen, the territory has undoubtedly received the most attention.
Practice brand upwards to redefine luxury mid-size SUVs
As a blockbuster flagship product launched on the occasion of the 30th anniversary of the establishment of FAW-Volkswagen, on the basis of the 30 years of brand and technical cooperation between FAW Group and Volkswagen Group, Lanjing has realized the upgrading of brand value, practiced brand upwards, and truly impacted luxury brands.
It can be said that the emergence of The Frontier has improved the strategic layout of FAW-Volkswagen in the SUV market. From the listing of Tange in 2018, in three years, the FAW-Volkswagen brand has truly achieved a leap from 0 to have, from A-class to B+-level in the SUV market. The arrival of the first medium-sized and large-sized SUV of the FAW-Volkswagen brand not only enriched the product matrix, but also led the SUV family to open up a new market. As a new product in the medium and large SUV market, Lanjing integrates high-end business, luxury and comfortable design elements into the interior design, on the basis of meeting the user's off-road performance and exterior design needs for SUV, it also meets the needs of users in all scenarios by surpassing the interior design of luxury cars, and truly realizes the IKEA can be off-road. A new definition of the medium and large luxury SUV segment has been made.
It has become the benchmark for interpreting "six luxurious comforts"
Since the official landing of the state's three-child birth policy, various marketing methods of "sitting on a household registration book" have also been popular in the automobile circle. However, in the three-row SUV market spawned by the open two-child policy, there is almost no truly qualified product under the non-high-end full-size category that ordinary consumers can reach. Until the launch of the territory, people finally saw that "6 luxurious and comfortable, 7 spacious and practical" is not just talk.
Look at the length, width and height of the rim, which reached 5152mm, 2002mm and 1795mm respectively, while the wheelbase reached a staggering 2980mm. Perhaps, such a number you will have no concept. Just compare a few million-level luxury SUVs, I believe you will be a little surprised. Simply put, the length of the car has surpassed the mid-size luxury SUVs such as the Audi Q7, BMW X5, mercedes-Benz GLE and so on. Therefore, Lanjing claims to be the largest SUV of the Volkswagen brand in the world, and it is really not blown.
Space and ride are the most concerned points for consumers for an SUV, and often the third row and trunk of the 7-seat SUV in the domestic market are not very practical, and the excellent size performance of FAW-Volkswagen makes this pain point solved. Taking the 7-seater version of the model as an example, the second row supports forward and backward movement and angle adjustment, and the third row supports angle adjustment, even if the second row is moved to the last position, the third row can still allow standard height adults to ride decently. In the case of the third row of seats not falling, the trunk has a depth of 630mm, and it is more than enough to put three boarding cases. If the second and third rows are put down, there will be a huge flat space in the carriage, with a volume of 2451L storage or a double bed when traveling. Such a flexible space combination gives The Horizon a highly versatile attribute. As for the 6-seat version of the landscape, in terms of space comfort, it is even higher. For example, two separate seats in the second row would be more comfortable. Whether it is the wrapping, the length of the cushion, the tightness of the backrest to the back of the human body, or the angle of the armrests are all of a very high standard. And there is also a fairly generous aisle space in the middle, allowing the third row of passengers to easily enter and exit. In terms of seat configuration, two rows of seat heating, seat ventilation and other high-specification experiences are readily available on six-seater models, and as for high-end six-seat models, seat massage functions can also be provided.
Inside and outside, show off-level style
Corresponding to the invincible space of the same level, of course, it is necessary to count the cool and atmospheric appearance. The front part of the front face of the net adopts the latest design style of FAW-Volkswagen. Large chrome banners move further towards the sporty style. The lighting group also adopts the latest design with sword-eyebrow LED lights, and the sense of high-grade is instantly improved. It is worth mentioning that the environment is equipped with IQ.LIGHT intelligent lighting safety system, which is not limited to the headlight group, covering the headlight group, tail light, external light strip, welcome light and interior atmosphere light and other sub-modules, from the inside to the inside can come to a light show at any time.
The design of the tail is also in line with the current fashion trend, and the design style of the through-type taillights not only makes the tail layered, but also increases the recognition. On the side of the body, the landscape adopts a diamond split modeling aesthetic, with the raised lines, so that the side waist has a stronger sense of strength, plus 20-inch and 21-inch low wind resistance wheels, which is a very sporty visual effect.
In terms of interior, Lanjing pioneered the 10.25-inch LCD instrument and the 12-inch central control large screen in the same level, just like an ultra-wide screen, giving people a shocking visual experience. And equipped with Volkswagen's latest CNS 3.0 system, support online navigation, natural semantic recognition, in-vehicle WIFI, mobile phone Interconnection, Car Networking services, as well as new driver assistance function interface, wireless screen projection function, map dual-screen display, etc., with a full sense of science and technology. In terms of details, it is more possible to see the real chapter. A large number of leather + stitching technology on the center console create a sense of déjà vu in a first-class model. Moreover, a large number of soft wrapping and real stitching are used, which is very high-end.
To discuss the cost performance of several models of Lanjing, the main sales model "380TSI four-wheel drive luxury Jiajing Edition Pro" and the top model "530TSI four-wheel drive flagship Shengjing Edition Pro" are the most recommended, which perfectly interpret the true meaning of "entry is high-end, main sales is flagship, and the top is luxurious". Among them, the former is equipped with Travel AssistL2+ level driver assistance system, the latest 4MOTION four-wheel drive system driving mode selection, one or two rows of seat heating, Front Assist pre-collision safety system (including AEB city emergency braking), the latter provides a 2.5T V6 engine, DCC dynamic chassis control system, rear VSG noise reduction privacy glass, front windshield heating and second row boss seat advanced ventilation massage function (optional), In the comparison of competitors of the same level, the territory is undoubtedly highly attractive.
In terms of power, the entire range is equipped with a DQ501 seven-speed wet dual-clutch transmission as standard, which is commendable. On top of this new model, the 380TSI model is equipped with a 4MOTION four-wheel drive system, and the top is equipped with a DCC chassis control system, which can be described as an advantage in the same level of competitors.
In detail, the whole system offers a total of 3 power configurations. Among them, the maximum power of the 2.0T high-power engine can reach 220 horsepower, the peak torque is 350 Nm, the official announcement of zero hundred acceleration time is 9.2 seconds, and the Ministry of Industry and Information Technology consumes 8.6L per 100 kilometers. The top 2.5T V6 engine, the maximum power of 299 horsepower, the peak torque of 500 Nm, the official announcement of zero hundred acceleration time of 8.2 seconds, the Ministry of Industry and Information Technology 100 km fuel consumption of 9.7L.
As the first B+ SUV of the FAW-Volkswagen brand, Lanjing has the advantages of the largest size and the most practical internal space in the same price range, and is very competitive in terms of appearance and power configuration, and is a flagship SUV that can meet the needs of all-scenario cars, surpassing volkswagen and shoulder-to-shoulder luxury product strength, which has won great attention from the market. With the recent arrival of flagship 2.5T models in 4S stores across the country, the sales popularity of Lanjing has once again ushered in a new climax.
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