Recently, the China Automobile Association released the domestic automobile sales ranking for November 2021. Among them, the sales volume of Xiaopeng Automobile in November was 15613 units, an increase of 269.6% year-on-year; from January to November, Xiaopeng Automobile delivered a total of 82155 vehicles, compared with 27041 vehicles delivered in 2020, an increase of 285% year-on-year. In the number of deliveries of "China's new car-making forces", Xiaopeng Automobile can be said to be the leader, and the new energy vehicle consumers in the market are also enough to win
However, what has recently embarrassed the "new Pengyou" of these Xiaopeng motors is that the original GOAT not only refers to God (or the best in history), but also has the original meaning of the title of "goat" - when buying Xiaopeng cars, the consumer is God and party A's father, but when picking up the car, it becomes the customer of Party B, the cost troublemaker becomes a goat that can be hairy:
Boutique package "mark-up" storm
According to media reports, Mr. Nanjing Chen took a small P7-670E version of the model and determined the total price of 279650 yuan, submitted a deposit of 5000 yuan, and signed a car purchase agreement with the sales staff. However, when picking up the car, he was asked to charge an additional fee of 11,200 yuan (including a deposit of 5,000 yuan + additional fee), and Mr. Chen could not accept Xiaopeng Automobile's breach of contract, so he exposed the incident to the media. The sales supervisor of the Xiaopeng Automobile store of the party explained that because more than 300,000 new energy vehicles could not enjoy state subsidies, they deliberately lowered Mr. Chen's contract price and made up the cost when delivered, and said that this was a unified operation.
Such "yin and yang contracts" have been suspected of defrauding state subsidies for new energy vehicles. For the question of "fraudulent compensation", the official response of Xiaopeng Automobile played the public relations method of throwing the pot "temporary worker": the sales staff had violated the law and misinterpreted the boutique package policy; in the case of the customer not confirming the purchase of the package, the relevant rights and interests were written into the vehicle sales contract, resulting in the owner and the media having a wrong understanding of the boutique package purchase and promotion policy. Probably the meaning is that Xiaopeng officially wrote the package policy very clearly, but the sales staff, car buyers, and eventful media at the bottom did not see it clearly and misunderstood... Through serious management, the sales staff has been punished and the contractual commitments have been fulfilled subsequently. As for whether to cheat subsidies? Xiaopeng Automobile said that the official price of the model is within 300,000 yuan, and there is no problem of cheating. As for whether the "high-end version" after the price of the boutique package is added to exceed the subsidy, that is the pit that "temporary workers" and consumers need to fill.
Xiaopeng P7 480 series delayed delivery event
According to some of the owners who purchased the Xiaopeng P7 480, after the "expected 6-8 weeks" delivery period, they were successively told by the sales of Xiaopeng Automobile that they could not pick up the car on time; and a Ms. Qiu, who ordered the Xiaopeng P7 480 in October 2020, was told to wait until late February 2022 to deliver. When the media sought explanation from the official, Xiaopeng Public Relations said that it was because of the impact of the epidemic, the supply of low-grade lithium iron phosphate batteries was extremely tight. The Xiaopeng Automobile officially gave three "solutions" that are difficult for any car owner to accept: continue to wait; change other models (buy a three-yuan lithium high-end model at a higher price); worry-free cancellation, and for matters related to breach of contract compensation and owner losses, they do not mention anything or reply.
I don't know if this part of the "Pengyou" has the feeling of "owing money is the uncle", nor do I know if this is a kind of "inner volume" - you need to have the courage to buy China's own brand new energy vehicles, and you need to have patience to wait for delivery, waiting for the enthusiasm of "supporting domestic" car purchase to be worn out a little bit... And then "from powder to black"?
Xiaopeng Automobile was fined 100,000 yuan for collecting face data
Recently, Xiaopeng Automobile Shanghai Sales Company (short for Shanghai Xiaopeng Automobile Sales service Co., Ltd.) was fined 100,000 yuan by the Xuhui District Market Supervision and Administration Bureau. The original reason was to purchase 22 camera devices with face recognition functions and install them in its stores, so as to count the number of people entering the store and analyze the proportion of men and women, age, etc. As of June this year, a total of 431623 face photos have been collected and uploaded. Moreover, the act did not obtain the consent of the consumer, nor did it clearly or inform the consumer of the purpose of collection and use, which violated the Consumer Rights and Interests Protection Law.
In response to this matter, a relevant person from Xiaopeng Automobile said, "The Shanghai regional store hopes to improve the reception process and better serve the customers who arrive at the store through the collection and analysis of data such as the customer flow of the store, but due to the unfamiliarity with the relevant legal terms, it mistakenly purchased and used the products of a third-party supplier (Yuluoke) that violated the relevant legal terms." Moreover, obey the administrative punishment and apologize to the consumer, self-correct and self-check to take the initiative to remove all collection equipment, delete relevant data and promise not to disclose the collected consumer or user information.
At the same time as the rapid growth of performance, Xiaopeng Automobile has fallen into the whirlpool of public opinion due to illegal operations so many times, which makes people inevitably have some doubts. It is true that smart cars, new energy vehicles, and Internet cars are facing competitive pressures such as capital, technology, and cost, but letting go of these basic management mistakes, losing trust in users, and playing some old marketing routines of cost transfer wool is tantamount to drinking and quenching thirst.