You've seen it on shopping platforms
Are there cosmetics "co-branded" by CUHK and other universities?
See these brand names
Do you feel like you have more protection?
However, these cosmetics vendors
Is there really a cooperation with universities in research and development?
"Sun Yat-sen University Department" cosmetics monthly sales of 20,000 +
Scientific research endorsement, college leaned over, cosmetics have a new sales routine.
Recently, on the Taobao Tmall, JD.com, Pinduoduo, Douyin, and Xiaohongshu platforms, there are a large number of skin care products jointly developed with Sun Yat-sen University, from body lotion and facial cleanser to spot cream, eye cream, and serum. The sales of these "Sun Yat-sen University Department" cosmetics range from thousands to tens of thousands.
Among them, the most "out of the circle" on major platforms is "Sun Yat-sen University Niacinamide Whitening / Vitamin E Body Lotion". This body lotion has reached 20,000+ monthly sales in a flagship store, and has been listed in the Top 1 of Tmall Whitening Body Lotion Praise List.
The introduction page of this product reads: Sun Yat-sen University Medical Center R&D jointly produced by Sun Yat-sen University.
The reporter searched for the medical center of Sun Yat-sen University on the official website of Sun Yat-sen University and did not find relevant institutions.
On the product bottle, under the four big characters of "Sun Yat-sen University" is marked "jointly produced by Guangzhou Zhongda Biochemical Technology Co., Ltd. and Guangzhou Chuye Technology Co., Ltd." The two companies jointly produced, labeled "Sun Yat-sen University", there are also eye plumping stock solution, snake venom peptide rejuvenating eye cream, salicylic acid facial cleanser, whitening light spot mask, polypeptide three-dimensional repair freeze-dried powder combination and so on.
Are the two companies affiliated with Sun Yat-sen University? The reporter called the two companies separately, but neither of them got through. However, the person in charge of Guangzhou Chuye Technology Co., Ltd. surnamed Zhang once said in an interview with the media: "Zhongda Biochemical Technology Co., Ltd., its parent company is Sun Yat-sen University, this one is the industrial unit, is a school-enterprise, we are a technology alliance." ”
According to the Tianyancha APP, the major shareholder of Guangzhou Zhongda Biochemical Technology Co., Ltd. is Guangzhou Zhongda Industrial Group Co., Ltd., which was once named "Sun Yat-sen Medical University Industrial Group Co., Ltd."
According to the official website of Sun Yat-sen University, "Today's Sun Yat-sen University was formed in October 2001 by the merger of Sun Yat-sen University and Sun Yat-sen Medical University, which were separated after the adjustment of faculties and departments in 1952. ”
The reporter noted that the major shareholder of Guangzhou Zhongda Industry Group Co., Ltd. is Guangzhou Zhongda Holdings Co., Ltd., and an inquiry into its historical shareholder mirror found that Sun Yat-sen University once held 100% of its shares, and in December 2020, it was held by Guangzhou Financial Holding Group Co., Ltd.
Screenshot from the Sky Eye Check APP.
At present, Sun Yat-sen University has not indirectly held shares in CUHK Biochemical Technology Co., Ltd., so is there still a cooperative relationship between the two? Or does Sun Yat-sen University license the name to these companies?
The reporter called the official phone of Sun Yat-sen University, and an operator said, "I have not heard of the sale of cosmetics labeled 'Sun Yat-sen University' on the e-commerce platform." ”
The reporter noticed that there are other cosmetics labeled "Sun Yat-sen University", which says that the School of Chemical Engineering and Technology of Sun Yat-sen University provides technical support.
Is this the case? The reporter asked the staff of the above-mentioned colleges about this, and he said, "We have also seen these things on some media platforms, and the school level seems to be going to take the legal person approach to solve these problems, we are completely unaware of this matter, the college is completely unaware." ”
Use the name of the university and change it if you want to?
When the eye cream sold in an online store is replaced by a new package, the brand name is directly changed from "Sun Yat-sen University" to "Southern Medical University", and the search keyword set by the store is "Southern University of Science and Technology".
Screenshot from the product sales page.
A consumer said in the product evaluation, "Double Eleven still hangs the brand of Sun Yat-sen University, and now it will be replaced by the Southern University of Science and Technology, will it be replaced by the transaction next month, how many universities will cooperate with your products?" ”
When the reporter asked which university was involved in the research and development, the customer service said, "It is a multi-effect eye cream developed by the Research Institute of Southern University of Science and Technology." ”
The reporter then called the official phone number of southern university of science and technology, but did not receive a clear reply.
Many "Sun Yat-sen University Department" cosmetics do not have filing information
The reporter's inquiry found that a number of "Sun Yat-sen University Department" cosmetics could not be found in the State Food and Drug Administration for filing information.
According to the information provided by the customer service staff of the flagship store of Ji Skinshuang, a "niacinamide vitamin E body lotion" sold in the store is approved by the national makeup special word G20150536. The reporter logged on to the official website of the State Food and Drug Administration to inquire and found that there was no filing information for the product, and the filing product under the approval number was "a spring whitening mask" and "watery and lustrous whitening freckle mask". The filing status of "A Spring Whitening Mask" is expired, and the filing status of "Watery Yingrun Whitening And Freckle Mask" is the current batch, both of which are produced by Guangzhou Oubo Cosmetics Co., Ltd.
According to the information of the National Enterprise Credit Information Publicity System, Guangzhou Oubo Cosmetics Co., Ltd. was previously administratively punished for selling cosmetics that had not been filed for the record.
In addition, according to the "Sun Yat-sen University Brand Self-operated Store" in the sale of a name for the "Sun Yat-sen University Eye Cream" product details page marked on the filing information Of the Guangdong G Makeup Network Preparation 2019208864, the official website of the State Food and Drug Administration inquired that the relevant product name was "Snow Muscle Lai multi-effect repair massage eye cream", not "Sun Yat-sen University Eye Cream", the actual production enterprise is Guangzhou Baiyun District Yanmei Cosmetics Factory, the production license number Yue Cosmetics 20160322.
"Touching porcelain" colleges and universities are in chaos
In fact, cosmetics companies that touch porcelain "Sun Yat-sen University" have already had cases of administrative penalties.
In November this year, Guangzhou Jiukoushan Technology Co., Ltd. was fined more than 100,000 yuan by the Guangzhou Baiyun District Market Supervision Bureau for its involvement in the production and operation of cosmetics whose labels did not meet the regulations.
The content of the administrative penalty shows that during the production process of the product, there is no direct relationship with the School of Chemical Engineering and Technology of Sun Yat-sen University as described in its label, and the parties concerned cannot provide the certification materials that Sun Yat-sen University agrees to carry out product publicity in its name. The product packaging was designed by the parties themselves, and the words "Technical Support of the School of Chemical Engineering and Technology of Sun Yat-sen University" on its label are false or misleading content.
In fact, it is not only Sun Yat-sen University that has been touched by porcelain.
1. "Ji Da Xiaolin"
On November 16, the State Food and Drug Administration issued the Notice on Stopping the Operation of Cosmetics Such as the "Ji Da Xiao Lin" Brand" and the "Ji Da Xiao Lin" brand series cosmetics were ordered to stop operating immediately. The health times network reporter also called the School of Life Sciences of Jinan University on this issue, and the staff told reporters: "'Ji Da Xiaolin' is not our product, there are many beauty and skin care products with the word 'Ji Da' on the Internet, countless, but they are not the products of our school, we have sued many times to defend our rights, but the cottage products still continue to appear." ”
In addition, the staff also reminded: "Our school is the first to do stem cell-related research, but the relevant departments of the State Food and Drug Administration have clearly stipulated that stem cells cannot be used for beauty-related." If there are stem cell-related beauty products sold online, you should buy counterfeit and shoddy products, at least not regular products. ”
The reporter found that although the relevant products of Jida Xiaolin could not be searched on an e-commerce platform, entering the keyword "Jida" would still automatically pop up multiple search options such as "Jida official flagship store", "Jida lyophilized powder", "Jida live cell filling", "and large stem cells" and so on.
2. "Hair Growth Liquid of Southern Medical University"
Not long ago, a "He Shou Wu Fa Gen Essence Set" that claimed to be "technically supported by the School of Pharmacy of Southern Medical University" was complained about by many consumers. Some consumers have been refused refunds after use without effect, and some consumers have also had bad conditions such as itchy scalps and red acne.
After searching the patent number on the outer packaging box of the product on the national patent website, it was found that the patent was owned by Huazhong University of Science and Technology and had no relationship with Southern Medical University.
Coincidentally, a "South China University of Technology hair liquid" and this "South China University of Medicine Hair Liquid" collision, the product appearance and outer packaging is close, the product composition is close, the price is close, and the outer packaging of the two products is printed with the patent number of Huazhong University of Science and Technology, and the manufacturer displayed is also the same - Guangzhou Yuxiao Biological Products Co., Ltd. For this "Southern Medical University hair liquid", the person in charge said that he had been fined nearly 100,000 yuan for false joint names.
3. "Guangzhou University Spot Cream"
On an e-commerce platform, the "lionreine flagship store" claims that a typed freckle cream is a patented technology jointly developed by Guangzhou University and the Nobel Prize team, and the lyophilized powder with the main bright white repair effect is directly developed by the Institute of Biological Engineering of Guangzhou University.
In this regard, the relevant person in charge of Guangzhou University replied: "In general, at present, the school has not developed its own functional cosmetics and has entered the market. The person in charge also said that the "Institute of Biological Engineering of Guangzhou University" did not participate in the accreditation of scientific research institutions on campus, so the institute was not listed among the scientific research institutions on campus. However, one teacher in the school participated in the horizontal industry-university-research cooperation of the lyophilized powder product, but the publicity effect in the screenshot was wrong, not the company that the teacher cooperated with; and the other product, whitening and freckle cream, had nothing to do with the teacher and the school.
Counterfeit university name cosmetics are suspected of false publicity
In May this year, the Ministry of Education and eight other departments issued the "Opinions on Regulating the Registration and Use of "University" and "College" Names.
The Opinions stipulate that except for universities and colleges that have been approved for establishment, as well as internal institutions established by them or organizations initiated by them and registered in accordance with law, other organizations and institutions shall not use the words "university" and "college" in plaques, advertisements and other external publicity activities.
The Opinions require that where false and illegal advertisements or publicity are involved, the market supervision department shall order them to stop and punish them in accordance with law; where it constitutes an act of violating the administration of public security, a punishment for the administration of public security shall be given in accordance with law; where a crime is constituted, criminal responsibility shall be pursued in accordance with law.
If a merchant uses its name without the knowledge of Sun Yat-sen University, etc., does it constitute infringement?
"It may infringe on the school's right to reputation and name." Yan Bing, director of Beijing Yuntong Law Firm, said, "In addition, it also involves false publicity or expanded publicity. If it is a name rub, it may also constitute a fraud consumer. ”
Mao Peng, a lawyer at Guangdong Shengdian Law Firm, pointed out: "If consumers encounter counterfeiting, they can report to the market supervision department. If in the course of the investigation, the functional department discovers that the scope of the other party's fraud is relatively extensive, or the profits are more, and it is suspected of constituting a criminal offense, it may be transferred to the public security organ for criminal investigation and punishment. ”
Source: China News Network, Southern Metropolis Daily, Nanfang Daily, Health Times, Beijing Business Daily