"China National Treasure Conference": Read China from national treasures

Author: Zou Mingzhou Ying Siyao

"China National Treasure Conference" is a cultural and blog program launched by the Central Radio and Television Corporation in the second half of this year, which organically integrates the "national treasure" with competitive elements, and plays a non-negligible role in promoting the cultural cognition, cultural identity and cultural inheritance of the whole people.

Cultural Cognition: Create a panoramic cultural puzzle

Spread out Zhang Zeduan's "Map of the Upper River of the Qingming Dynasty" in the Song Dynasty, enjoy the prosperous picture of Kaifeng, Henan; gaze at the red glazed Guanyin Zun of the Lang kiln in the Kangxi period of the Qing Dynasty, taste the aesthetic concepts of ancient times; take off the small gold mask of the Shang and Zhou Dynasties to see through the bronze culture of the Sichuan Basin. The "China National Treasure Conference" takes cultural relics of different regions, eras and types as cognitive objects, and uses the figurative expression of "people" and "things" as the cognitive method to construct a panoramic cultural puzzle. Together, we cross the long river of times and regions, and read China's history in multiple dimensions and in all directions through various cultural relics and symbols. 2021 marks the 100th anniversary of the founding of the Communist Party of China. The "China National Treasure Conference" also closely follows the issues of the times, imprints a new mark of the times on the culture, puts revolutionary cultural relics on the stage, tells the glorious history, and also gives birth to a strong spiritual motivation and faith force.

In the program, experts explained the relevant content of cultural relics with authoritative discourse, which enhanced the authority and credibility of the program. At the same time, the contestants tell the story between themselves and the cultural relics in a daily expression. This kind of narration enriches the connotation and value of cultural relics, so that the viewer can receive cultural information in a subtle way. In addition, the program uses characters, cultural relics and title cards "three things and one side" to show the viewer the appearance of the cultural relics involved in the title, and at the same time cooperates with the on-site lighting with a clear and clean tone, showing the sense of age and thickness of the cultural relics, so that the viewers can form a comprehensive figurative cognition of the cultural relics.

Cultural Identity: Cultural Interaction and Psychological Resonance Across Eras

The "China National Treasure Conference" tries to build a relationship between historical relics and modern life, so that today's young people can truly understand history. Every year Chinese New Year's Eve night as the "New Year Bell" to bid farewell to the old and welcome the new, the "Jingyun Bell" from the Forest of Steles Museum in Xi'an. A clear and loud bell with beautiful sound quality not only shows the superb smelting and casting technology of the Tang Dynasty, but also narrows the distance between history and reality, resulting in a wonderful psychological resonance.

In addition, the "China National Treasure Conference" uses cultural relics as a medium to explore its historical origins and cultural heritage, and reinterprets it in the sense of reality and era, deepening the public's sense of identity with the history and culture of the Chinese nation. For example, the program brought the revolutionary cultural relic "Zhao Cheng Jinzang" to the stage. During the War of Resistance Against Japanese Aggression, it was snatched by the Japanese army and eventually successfully transferred under the protection of the Eighth Route Army and monks. Through the program, the audience learned about the historical evolution and cultural value of "Zhao Cheng Jinzang", which was easily influenced by the revolutionary spirit, and then gave birth to the identity of the national identity of "I am Chinese", and further realized that we have the group name of "Chinese", and finally realized the psychological resonance between individuals and individuals, that is, the group.

Cultural Heritage: Create a cultural business card from an interactive perspective

"China National Treasure Conference" is different from the early CCTV "Conference Series" program, canceling the setting of 100-person contestant groups or live audiences participating in synchronous answering questions, and simplifying the narrative space to achieve an "immersive" aesthetic under the popularity of "niche" - the program pays more attention to civilianization and representation when selecting narrators. Previously, "National Treasures" usually used cultural relics inheritors, excavators, and guardians as narrators, and there was a certain distance between the general audience, while the "China National Treasure Conference" balanced the distance between the narrator and the audience by adjusting the "weight" of the storyteller's identity. When the leverage of the interaction between the two is in a flat state, the strength and direction of their interaction and empathy can be optimized to the greatest extent. In addition, the program has also added the element of cultural enthusiasts to influence and inspire the public and contribute to the stability of interactive levers.

If the popularity of "niche" depends on programs, then the participation of "the masses" depends on the linkage between programs and new media. "China National Treasure Conference" uses new media means to improve public participation and sense of participation, and realizes the re-creation of the story of Chinese history and culture. As an individual with the right to speak and express, the audience shares the content of the program official documents, short videos, answering questions, answering questions, etc. in real time, so as to realize the use and dissemination of information. With both exposure and popularity increasing, there will be more and more cultural relics and stories to be excavated, and this influence will promote the excavation and production of new stories.

(Zou Mingzhou is an undergraduate student in the School of Culture, Creativity and Communication of Zhejiang Normal University, and Ying Siyao is a young teacher in the School of Culture, Creativity and Communication of Zhejiang Normal University)

Source: Guangming Network - Literary And Art Review Channel