The National Centre for the Performing Arts reached a strategic cooperation with Chinese Shou

Recently, on the eve of the 14th anniversary of the establishment of the National Centre for the Performing Arts, the National Centre for the Performing Arts reached a strategic cooperation with Chinese Shou, which is a new strategic partner ushered in by the National Centre for the Performing Arts after Mercedes-Benz, Bank of China and Beijing Financial Street. In the future, the two sides will try and cooperate in the promotion and popularization of high art, continuously meet the new expectations of the people for a better life, and contribute to the prosperity and development of China's literary and artistic undertakings.

Since its opening in 2007, the National Centre for the Performing Arts has always been adhering to the purpose of "people's nature, artistry and internationality" and the development concept of "leading, inheriting, innovating, inclusive and open", and has become a national performing arts center with a grand scale, the highest degree of modernization and a very active artistic production capacity in the world. Over the past 14 years, the National Centre for the Performing Arts has always kept in mind the original intention of art for the people, gathered a large number of Chinese and foreign classic performances and repertoire, and built an art temple that is close to the people and benefits the people; strengthened cultural self-confidence, forever climbed the peak of art, continued to launch artistic masterpieces, and created a stage for performing arts and original arts; innovated art popularization forms, broadened art popularization groups, and built an art education and popularization platform; deepened the role of the "World Theatre Alliance" to jointly build a platform for exchanges and mutual learning of global performing arts institutions.

The acquaintances meet, and the mountains melt with the flowing water. The high-quality development of the National Centre for the Performing Arts over the years is inseparable from the full support of social forces. As a large state-owned financial and insurance enterprise, Chinese Life has always adhered to the people-centered development thinking, not forgetting the original intention, keeping in mind the mission, taking firm social responsibility and practicing the responsibility and responsibility of the financial enterprises managed by the central management with practical actions, striving to achieve new breakthroughs in the comprehensive operation, scientific and technological innovation, and international layout, and supporting the development of various undertakings of the economy, society and the national economy and people's livelihood with firm social responsibility, professional financial insurance services, and strong coordinated development capabilities. This hand in hand with the National Centre for the Performing Arts is a vivid example of Chinese Life's active support for public welfare and giving back to the society, and it is also a new step for the two sides to actively carry out the practical activity of "I do practical things for the masses" and enjoy a more fulfilling, richer and higher quality spiritual and cultural life for the people.

"Culture is the spiritual lifeblood of the nation, and literature and art are the clarion call of the times." The strategic cooperation between the two sides is to respond to the implementation of the decision-making and deployment of the Party Central Committee with practical actions, closely integrate the financial power with the development of cultural and artistic undertakings, record the prosperity of the times with the prosperity of culture, and make culture and art more widely beneficial to the public. In the future, with the support of forces from all walks of life, the National Centre for the Performing Arts will release more exuberant artistic charm and creative strength, launch more outstanding works that meet the cultural needs of the people and enhance the people's spiritual strength, and play a new movement for the construction of a socialist cultural power.

Copywriter 丨 Zhong Tianqi

Editor 丨Gao Jian