Tech Planet (WeChat ID: tech618)
Wen | Wang Lin
Cover source | Visual China
In mid-2021, hundreds of Haro Travel employees went hiking together in the Tianshan Mountains. The endless emerald green, mirror-like pool water, the Tianshan Mountains stand quietly there, holy but full of power, which makes people feel awe. "Beautiful enough to refuse, but can't bear to disturb" is the best interpretation of this state.
As the chief designer of Halo Electric Vehicle Pan Yanhe thought, can Hello do something for these two sentences, or in addition to urban travel, what kind of riding experience can be completed, and even what dreams can be completed, without bringing any burden to the environment?
With this in mind, the R&D department hopes to create an electric vehicle that not only meets the needs of urban cycling, but also visits nature without worry. It needs to be full of power, excellent endurance, comfortable riding, stylish appearance and other characteristics.
At this time, Hello has just entered the two-wheeled electric vehicle industry for more than 1 year, has launched 3 cars, and four new cars are about to be launched, they have set a strict standard for themselves, to create "smart, stylish, quality" electric vehicles.
After overcoming many technical problems, on December 21, Haro Electric Vehicle held a "new species re-evolution" science and technology strategy conference in Shanghai, and this electric vehicle became the protagonist. This two-wheeled electric vehicle named ME70 is equipped with VVSMART super-networked car machine system 2.0, equipped with the industry's first automotive-grade automotive OBC fast charging, 72V-44Ah large-capacity automotive-grade power lithium battery + BMS, and a maximum range of 200km.
At the same time, the ME70 is the industry's first product suitable for car charging piles.
Photo note: Hello's new car ME70 will be launched next year
Such a configuration is amazing, but this is only an appetizer, Hello released another explosive news, next year will launch nearly 30 new cars, they will impact the electric motorcycle, the power of high-end, and all models are independent research and development and independent production. Their goal is to impact the first camp within three years.
Is it inevitable that a recruit egg who has been in the industry for just 1 year shouts such a slogan? People can't help but ask Hello what is the company's ability?
Sold 600,000 vehicles a year
Hello's determination? This can be seen in the sales volume of the past year - from the official launch in April this year to the end of 2021, the sales of Haro electric vehicles are expected to exceed 600,000 units.
A "novice" who has just dabbled in the electric vehicle industry has sold 600,000 cars in 9 months, which is definitely a staggering number. You should know that the 6-year-old Mavericks' annual sales in 2020 are no more than that.
Hello's outburst began in the second half of the year. Tmall data shows that from November 1 to 3, Haro Electric Vehicle became a "star brand" and "ultra-high-speed growth brand" in the two-wheeler category, and continued to occupy the top five of the "top transaction list". Haro electric vehicles in this period of cumulative sales of the industry second, single store turnover ranked third in the industry. Since November 10, the sales volume of Hello Electric Vehicle has been the first in the electric vehicle industry, the second in the big trip, and the live sales of the big travel industry stores are second only to Tesla.
In 9 months, Hello opened more than 3,000 stores in more than 200 cities across the country.
The channel has been established, eventually reaching 600,000 sales, and some innovation is needed.
Most of the traditional electric vehicles use the sales agency model, and the result is that the price system is chaotic and the after-sales service is not perfect. In order to change this situation, Hello adopts the method of "online ordering and offline pick-up", and launched a full-link digital store management system.
Relying on this system, in the early stage, Hello can select sites through big data analysis, access Alipay and Hello APP, as well as Hello electric vehicle community and WeChat spike group to access traffic for stores.
In the medium term, through the digital operation platform, based on the portraits of different stores, we will provide partners with business strategy guidance for thousands of stores and thousands of faces to improve the traffic conversion efficiency of stores.
In the later delivery and after-sales process, Halo developed a smart logistics system specifically for electric vehicles, realizing the whole process of tracking products from stocking and delivery. At the same time, in view of the problems that occur after-sales, a one-click repair platform has been launched, and through the establishment of a three-level warehousing distribution, after-sales spare parts can be delivered to the store in a more timely manner.
In addition, Hello has established a sales platform for peripherals and spare parts to further enhance the after-sales revenue of stores.
Such a complete system finally allowed Hello to achieve a breakthrough, some excellent stores sold more than 2,000 units a year, Yantai's Zhifutun Road store, in August a month sold more than 400 units, more than many electric vehicle stores a year's sales.
As an industry recruit, such achievements clearly represent the recognition of the market.
Build a car with the standard of "smart car + Internet"
With the mandatory national standard (GB 17761-2018) of the "Electric Bicycle Safety Technical Specification" (hereinafter referred to as the new national standard) landing in various cities, the two-wheeled electric vehicle, the world's largest single market, has ushered in a change.
In the past year, Hello has proved himself to be one of the most promising newcomers in the industry with his own achievements. But the success of any product is not just to step on the pulse of the times, to know that there are currently more than 730,000 electric two-wheeler-related enterprises in China, to stand out, behind is a strong product capability.
The intelligence of two-wheeled electric vehicles is an inevitable trend. In the view of Chi Xingde, head of the commodity department of Hello Electric Vehicle, its core should be based on a powerful software operating system to connect the user's travel ecology, rather than a simple accumulation of hardware.
Based on this concept, Hello launched a unique VVSMART hyper-networking system. It's like putting a two-wheeled electric car with a smart brain, making the whole riding experience smarter. For example, the user puts the mobile phone in the frame designed in front of the car, the electric vehicle is automatically unlocked, the mobile phone screen can display the basic information of the entire car's power, speed and so on, and the boot can quickly self-test, and real-time monitoring of batteries, motors, controllers and other parts, easy to find and solve problems.
At the same time, the Hello VVSMART hyper-network system is also an open application platform, which can load more application software, map navigation, entertainment listening, voice interaction, etc., can be easily controlled.
The first concern and the first pain point of two-wheeled electric vehicle users is the problem of battery life and charging. Hello has offered two solutions in the past:
First, develop higher density or larger batteries. For example, whether it is the A80 launched this year or the ME70 launched next year, it is equipped with lithium batteries with high energy density, and the ME70 can run a full 70 kilometers as long as it is charged for 15 minutes.
Secondly, through software and intelligent algorithms, the efficiency of energy use is improved. Relying on the leading intelligent network connection and cloud big data technology, Haro records the user's daily driving habits and local traffic conditions, through cloud big data analysis, thousands of people optimize the power output mode, to ensure that the motor is always in the highest efficiency state, so that every energy is fully utilized, improve the efficiency of power conversion, increase the mileage. Through the BMS intelligent battery management system, real-time active monitoring of the whole life cycle of the battery can be realized, and the status of the battery temperature, voltage, current and other indicators can be displayed. Once the battery is abnormal, it will actively send an early warning signal and notify it synchronously in the mobile APP or SMS.
But at the latest conference, they have an updated solution - Hello provides the industry's first fast charging solution that can cover the entire series of models, and some of next year's models should be the industry's first two-wheeled electric vehicle that can be compatible with the car's charging interface.
Next year's upcoming new ME70 is equipped with VVSMART super-networked car machine system 2.0, equipped with the industry's first automotive-grade AUTOC fast charging, 72V-44Ah large-capacity automotive-grade power lithium battery + BMS, the farthest range of 200km.
These are the most advanced solutions in the two-wheeled electric vehicle industry, but the self-evolution of Haro electric vehicles is not only manifested in battery life and charging.
Hello has requirements for the quality of each car that far exceeds industry standards. Before a car is officially sold, hundreds of tests are carried out on more than 70 parts, and the optical vibration test has to go through 1 million times. In terms of parts selection, some materials and accessories of Haro electric vehicles will directly choose automotive-grade suppliers, such as CATL, GM, Mitsubishi, Kaxiu, etc.
Under such a design concept and strict requirements, every electric vehicle produced by Hello is naturally excellent in performance. But what Hello wants is a smart electric car that is both stylish.
In terms of product design, all of Hello's cars adopt a streamlined line style, which makes the whole car look simple and atmospheric. The upcoming ME70 will also feature sound and light effects, colored light strips, custom simulated sound waves, etc. at boot time, which will make electric vehicles more trendy design.
It is worth mentioning that the ME70 can realize the keyless operation of the whole car, and the whole car is quick and insensible unlocking. With the smart control of the mobile phone, you can complete the remote switch lock, monitor the power, saddle induction, Bluetooth smart remote control and other operations. If the traditional electric vehicle is just a travel tool, the ME70 has evolved into a mobile service platform and terminal.
It is no exaggeration to say that Hello is building cars with the standard and thinking of "smart cars + Internet", and based on such designs, Halo electric vehicles can go longer.
Three years in the first camp
"The shared bicycle business is best to account for only 10% of the Hello business." This is the goal that Yang Lei, CEO of Hello Travel, has set, and the current Hello is trying to get closer to this direction, and the electric vehicle that conforms to the time and place is the focus of its power.
For the future expectations of the electric vehicle business, Hello's goal is to squeeze the first echelon of the industry within three years, which sounds a bit incredible. But Hello is proving step by step with effort and strength that this is not an out-of-reach goal.
This year, Haro has established intelligent electric vehicle production bases in Wuxi and Tianjin respectively. After the completion of the Tianjin plant, the annual production capacity of the two factories will reach 3 million units, which will fully meet the sales demand for the next three years. Hello's determination to deeply cultivate electric vehicles should not be underestimated.
Secondly, many electric vehicle brands in the industry are selling public model cars, and a factory has developed a set of models, which have a good effect and are sold to major manufacturers, but in the end, the entire market is highly homogeneous.
Hello believes that the industry is developing in the direction of personalization and specialization, so from the beginning they refused to sell public model cars. Li Kaijie, CEO of Hello Travel, told Tech Planet that all of Hello's models are independently designed, and the company is equipped with an automotive-grade sludge platform, which truly achieves independent design covering the whole process of modeling, model, data, color and vision.
This means a huge investment. To this end, Hello invested 200 million mold development costs and 30 million design costs, and rented a 1200 square meter industrial design center. But it is worth it, because only in this way can we make a good car that meets the habits of the new generation of users, and also make each car of Hello unique, they are more like a craft.
With the continuous maturity of the design system, it can eventually be realized that new products can be introduced like the automotive industry.
"Starting next year, Hello will no longer sell public model cars. Next year, Hello will launch nearly 30 new models are their own works. Lee added.
At the press conference, Hello also released an Easter egg - in addition to the ME70, Hello also announced three models for volkswagen.
These include a male-neutral electric motorcycle MD30, which is equipped with an H-type headlight with a 7235 graphene battery to achieve a range of 150 kilometers; the B50 is a new car for female users, the color is lively, the entire body is U-shaped, the lights are oval, like the expression of an intelligent robot; there is also a lightweight, mini-large bear, front comfortable hydraulic fork + rear reed shock absorption, supplemented by a 230mm*180mm enlarged saddle, 380mm*. 260mm widened pedals and 190mm widened feet to take comfort to the next level.
Note: The B50 will be launched next year
In Li Kaijie's view, 2021 is a year of determination and confidence for Hello, and 2022 will be the time for them to show their strength and bright muscles.
Hello hopes to cover more users with a rich product system, so that everyone's travel experience can be upgraded.
In terms of channels, Hello is also continuing to exert efforts. At present, the more than 3,000 stores of Hello Electric Vehicle have covered more than 200 cities, but Li Kaichai believes that this density is beginning to be relatively sparse, and Next year Haro will continue to make the density solid.
At the same time, Hello will focus on 30 key cities, create benchmarking activities in these key cities, sample urban operations, and accurately deliver to specific groups of people, so that the brand of Our Hello Electric Vehicle can be seen everywhere.
In Li Kaichai's view, in the next two to three years, the entire two-wheeled electric vehicle track will usher in explosive opportunities. "In 2007, new energy vehicles began to receive subsidies, but the emergence of new national standards made the industry really have an inflection point."
According to public data, as of 2020, the number of two-wheeled electric vehicles in China is more than 300 million, and about 70% does not meet the new national standard regulations. This means that about 200 million two-wheeled electric vehicles need to be upgraded, and the national output of electric bicycles is less than 30 million, forming a huge imbalance between supply and demand, and the sales space may reach 400 billion yuan.
This is a huge opportunity, and Hello Travel, with 500 million users, is poised to develop.
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