Hello Electric Vehicle Technology Strategy Conference held in Shanghai The new smart ME70 was officially released

On December 21, Halo Electric Vehicle held a "new species and re-evolution" science and technology strategy conference in Shanghai, at which Halo Electric Vehicle launched its flagship product ME70, which represents electric vehicles.

Hello electric vehicle intelligent new product ME70 officially released (Central Broadcasting Network issued by the interviewee photo)

According to reports, the goal of Hello electric vehicle intelligence is to completely solve the traditional electric? While consuming pain points, leading electric?? Karma from a single? ride?? Evolve to a mobile and content services platform with hyper-connectivity. Li Kaichai, CEO of Hello Travel, said that in 2022, Haro will continue to polish two-wheeled electric vehicle products around the direction of "smart, fashionable and quality". Through independent research and development and independent production, it will bring innovation to the electric vehicle industry and bring a steady stream of good products and services to the majority of users.

At the press conference, Hello Electric Vehicle released 4 new electric vehicle products, of which me70 is the flagship product. The model is equipped with VVSMART super-networked car machine system 2.0, equipped with the industry's first automotive-grade OBC fast charge, 72V-44Ah large-capacity automotive-grade power lithium battery + BMS, and the longest range is 200km.

Hello ME70 can achieve keyless operation of the whole car, the whole car is quick and sensorless unlocking, and the intelligent control function of the mobile phone has been greatly upgraded. In particular, in view of the user's pain points of "running not far, charging slowly, and short battery life", Hello provides an exclusive range-increasing solution with its own digital technology, improves the efficiency of power conversion through intelligent network connection and cloud big data technology, and adopts self-developed BMS battery management system, energy recovery control system, automotive-grade high-energy density lithium battery, etc., so that electric vehicles can run far, charge faster, and be smarter, and fully meet the user's intelligent and high-quality travel needs and operation experience. Traditional electric vehicles are just travel tools, while the ME70 has evolved into a mobile service platform and terminal.

Before Hello Electric Vehicle entered the market, China's electric vehicle industry was more focused on traditional manufacturing, although there were many brands, but the competitive dimension was more in price. After Haro Electric Vehicle entered the market, through extensive user research, the brand and product positioning were summarized as intelligent, stylish and quality.

With the blessing of digitalization, Hello Electric Vehicle has completed the development of traditional electric vehicles for five or six years in one year. Haro officially started to do electric vehicles in July 2020, and sales are expected to reach more than 600,000 vehicles in 2021, with more than 3,000 stores. Behind this, the original new retail model of Hello electric vehicle industry is indispensable.

The offline sales and online sales of traditional electric vehicles are separated, and there are dealer sales, agent stores and other ways, the result is that the online and offline prices are different, offline store pricing is not transparent, the price "varies from person to person" and "varies from store to store", which seriously affects the user's purchase experience, and even the store will be rolled up because of unreasonable location.

The new retail method of Hello Electric Vehicle can be summarized as "online ordering, offline car pick-up", selling cars through its specialty stores and online e-commerce flagship stores, changing the traditional sales agency model.

The reason why this new retail model can be realized is inseparable from the full-link digital store management system of Hello Electric Vehicle. Hello selects sites through big data analysis, and accesses traffic for stores by accessing Alipay and Hello APP, as well as The Hello Electric Vehicle Community and WeChat Spike Group. Through the digital operation platform, improve the traffic conversion efficiency of stores, such as providing partners with business strategy guidance for thousands of stores based on the portraits of different stores; helping stores to more accurately understand the user portraits around the store, and recommending products, activities and marketing means that match the user portraits, so that the conversion is more accurate and efficient.

According to reports, Hello Electric Vehicle has established intelligent electric vehicle production bases in Wuxi and Tianjin respectively, with a planned annual production capacity of more than 3 million vehicles, and the Tianjin factory will be put into production at the end of this month.

At present, Hello Electric Vehicle has been able to realize the independent control of all core components supply chain, can fully guarantee the supply of products, and has a full process control from process drawings, mold development, to inspection and inspection tools. In order to ensure the quality of each car, Haro Electric Vehicle conducts hundreds of tests for more than 70 parts, not only the whole series is equipped with the industry's first-line parts suppliers, but even directly selects automotive suppliers in some materials, such as CATL, GM, Mitsubishi and Kaxiu.

The electric vehicles produced through the Halo Electric Vehicle Intelligent Factory can be traced throughout the process, and each part can be traced back to where it comes from. According to reports, in 2022, Hello Electric Vehicle will also explore the operation mode of order grid, so that stores can replenish goods through the way of spelling orders, so that a car can also be sent.

In order to solve the pain points of maintenance, Hello has also created a national joint warranty service model for electric vehicles in the industry, separating sales and after-sales service, launching a one-click warranty platform, establishing a service monitoring and remediation system, and achieving service standardization and national price unification.

After a series of upgrades and evolutions, Hello Electric Vehicle has formed an effective separation from traditional electric vehicles in terms of technology, products, brands, channels and services, completely changed the production, marketing and service methods of the traditional two-wheeled electric vehicle industry, and opened the curtain of a new era in the electric vehicle industry.

Li Kaijie said: "Promoting the evolution of travel with science and technology is the mission and responsibility of Halo Travel, and Halo Electric Vehicle will continue to uphold this mission, continue to explore at the forefront of science and technology, so that our products, technologies, and models can continue to evolve, insist on building good cars and selling good cars, so that every consumer can enjoy the benefits brought by scientific and technological progress." ”