Internet advertising and marketing, an essential skill for businesses

Text | Analysys analysis

In 2020, the macroeconomic downturn superimposed on the impact of the epidemic, and the growth rate of the advertising market slowed down. At the same time, the supervision of Internet advertising has become stricter, and the implementation of compliance has been strengthened to promote the healthy and orderly development of the industry. At present, the head platform has established significant multi-dimensional advantages such as traffic, revenue, and marketing capabilities, and digital marketing has entered the oligopolistic era; emerging media platforms have accelerated commercialization and released new potential of digital marketing. In the future, trends such as the internet celebrity economy and technological development will continue to drive digital marketing innovation, and manufacturers need to improve their one-stop digital marketing service capabilities and appropriately develop precision marketing under the premise of protecting personal information.