He is the shuangwen male protagonist in the real world.
In March last year, he was fired from the factory and left unemployed at home, unable to find a job.
In March, he went from an unemployed worker at the factory to the world's second-largest internet celebrity on TikTok. The promotion endorsement received a soft hand, and took the time to get engaged to the model girlfriend smoothly.
This cool-sounding starting point happened to the black guy below, Khaby Lame.
If you brush TikTok, you are likely to brush up on the Italian black brother Kirby, because he is the most fierce Internet celebrity in TikTok this year.
How fierce? In April this year, Kirby just registered TikTok for a full year, and won 10 million followers, catching up with the first Italian TikTok Internet celebrity, the richest Gianluca Vacchi.
△Gianluca Vacchi
Immediately after, Kirby's number of fans continued to soar to more than 100 million, becoming the second blogger on TikTok to break 100 million fans after Charli D'Amelio, the first sister of the dancer.
△Charlidamelio
If it continues to rise at a rate of more than 30 million per month, Kirby is likely to overtake Charli D'Amelio as the world's most popular TikToker.
△ Kirby
However, if you think that the top influencers on TikTok must be super talkative, you are very wrong. In fact, Kirby doesn't say a word in the video.
Even so, there are still a lot of Youtubers rushing to link up with the "dumb" Kirby Dream.
Not only other Internet celebrities to rub traffic, in May this year, Alessandro Del Piero, a famous football player who used to play for Juventus, also appeared in Kirby's video.
Even, a while ago, when Xiao Za promoted the meta-universe, he also pulled Up Kirby to interact together.
What do you mean? Why do everyone like to play with Kirby so much? - Because Kirby is so red.
To this day, I have to serve, the fastest way to become popular in the grassroots of the world is the same, is to shoot a short video. How exactly does Kirby operate?
First of all, Kirby's series of human designs are very bullish - "human IQ ceiling", "drama police", "anti-correction superman".
Whenever he encounters drama and refinement, Kirby must strike hard and straighten out their abnormal brain circuits in a normal way.
For example, someone on TikTok peels a banana with a knife, and Kirby is as curious as everyone else, so why can't you pick up bananas like a normal person?
In order to attract people's attention, someone smashed the cup handle and then took out the mask in the middle.
Let's say this isn't taking off your pants and farting? Without saying a word, Kirby taught him how to remove the mask directly like a normal person.
Foreign useless inventors have studied a set of sock-wearing devices, as an "anti-useless good person", Kirby has to tell you how normal people wear socks.
So you see, when the life skills of preschoolers are filmed, Kirby's serious book is more fun and eye-catching.
Another impressive highlight of Kirby is his string of big moves with his hands + shaking his head + sighing.
Although the whole process is not said, this set of global behavioral language vividly shows the helplessness of a normal person.
Kirby's series of anti-correction videos of opening cans with their bare hands and drinking soup with a spoon have become popular on the Internet.
However, if you want to talk about Kirby's explosion in the Chinese world, it is also thanks to the secondary creation of Kirby's video screenshots by netizens.
With vivid facial expression management and automatic texting, Kirby's emojis have successfully grasped the social expression of contemporary young people.
What is the global top stream? That is, he appeared in the video one second to teach foreigners to be human, and the next second he became the social currency in your circle of friends.
Kirby is on fire, and the traffic brings him more opportunities than money.
I'm afraid that a year ago, the soulless and unlucky Kirby could hardly imagine that he would be all over the world now.
Kirby was born in 2000.
At the age of 1, he moved with his parents from Senegal, Africa, to Kivasso, Italy.
Although he lived in Italy for 20 years, he never got Italian status. As an African immigrant, his lack of Italian citizenship meant that he could not travel abroad and his basic living conditions were restricted.
Discriminated against on status and not financially wealthy, the Kirby family lived in public rental housing for 20 years.
In March last year, kirby, who worked in the factory, was laid off due to the epidemic, making it worse for the already poor family. Kabi, an unemployed young man, had to move back to Kivasso to live with his parents, but every day he was urged by his father to go out and look for work.
Kirby didn't want to work in the factory anymore. At that time, it was the epidemic home lockdown period, TikTok downloads around the world surged, and Kirby, like everyone else, could swipe a few hours of short videos a day.
On March 15, 2020, Kirby was at home trying to shoot his first video. In the dim light, he held a broken mobile phone and held a yogurt bottle in the simple bedroom where he lived with his brother, and performed a dynamic video of the DJ stepping on the spot.
△ This video now has 220,000 likes
During that time, Kirby recorded singing and dancing, also tried the second dimension, and also worked as a game anchor, basically the style of playing by a 20-year-old boy, he tried it again. Unfortunately, none of these videos made a splash.
However, Kirby did not give up, until he made a video of teaching beautiful women to untie U-shaped locks, and successfully established a short video content suitable for him - "helpless teaching".
On the day the video was released, the number of views surged to 50 million, and Kirby found his own traffic password.
First, the video content is light and funny, and the duel between the human IQ ceiling and the low-intelligence drama is full of strong contrasts.
Second, the content of the spit has greatly resonated with netizens, and Kirby's explosion has become inevitable.
After becoming famous, Kirby was interviewed and said that after he had money, he most wanted to buy two things: one was to buy an iPhone 12, so that he could shoot higher-quality videos; the other was to buy a house and honor his mother.
In more than a year, Kirby has gone from unemployed to TikTok,200,000,000,000 net celebrities, but his wishes still sound very simple and grounded.
In Kirby, we also have to admit that the Internet can really make a helpless ordinary person quickly get rich.
After becoming a world super influencer, what ways does Kirby make money?
Earn video revenue
First, posting a video on TikTok is likely to get a creator fund.
Second, it was learned from business insider that Kirby's ad offer on TikTok was a $50,000 quote.
At a rough estimate, Kirby earns $200,000 a month in advertising dollars, but these are not the main source of Revenue for Kirby.
Take brand endorsements
Much of Kirby's revenue comes from brand sponsorship and endorsement promotion.
With that said, let's stop and think about a question.
If you are Kirby, you just turned 21 this year, usually in addition to shooting speechless videos, no one knows, do not understand anything, then how do you convert traffic into money?
Is it confused? If one day, you suddenly burst into popularity to this point, remember to find a manager who can help you get the business resources.
Social media manager Riggio Alessandro like Kirby asked for is a bit of a thing.
△ Left 1 Riggio, right 1 Kirby
Riggio just turned 30 this year, but he has managed more than 150 celebrities and stars, such as Gianluca Vacchi, Italy's first Internet celebrity, player Douglas Costa, retired player Luca Toni...
Italy has a head and a face of celebrity stars he has brought, I have to say that this manager is indeed experienced, capable.
Today, he has worked for Kabila on platforms such as Netflix in the United States, Barilla in Italy, and Dream11, an Indian fantasy sports platform.
In Kirby's videos, land Rover and Mercedes-Benz can also be seen, and these brands definitely do not invest less money.
Kirby's resources are well arranged. In September of this year, Kirby just walked away at the Venice Film Festival.
As the number one Internet celebrity in Italy, Kirby also embarked on a large-scale fashion event in his hometown - Milan Fashion Week in Italy.
Kirby also became the spokesperson for the BOSS, his big one, gaga board is gaga authority, the momentum does not lose the big star.
△ BOSS X RUSSELL ATHLETIC 2022 Joint Series
Open an online store to sell goods
If there is traffic and do not sell goods, it is a waste.
The shop mainly sells some of Kirby's own branded T-shirts, coats, juicers, magic candles and other goods.
△ The candles we send when we buy cakes are not expensive to sell here in Kirby?
△ The price of clothes is not expensive
Together, Kirby's net worth reached $500,000 in 2020 and doubled to $2 million in 2021.
A standard Shuangwen male protagonist is probably changing his life against the sky at such a speed. But I also had a question in my mind:
How long can Kirby be red? He made himself a golden signboard, a mascot, and does such a traffic sign have a time limit?
As Andy Warhol said, everyone can be famous for fifteen minutes. This sentence is understood in reverse, and every famous influencer has a life cycle.
Traffic comes and goes fast, and when people are tired of your signboard, what else can you do?
Kirby mentioned in interviews that his video creation was inspired by his idols, black stars Will Smith and Eddie Murphy. At present, he is also in the process of transforming into the entertainment industry.
Can an influencer who makes funny videos really be the next Will Smith or Eddie Murphy?
I didn't quite believe it at first, but when I went back to study Kirby's manager, Riggio, I found a looming possibility.
Riggio was born as a casting director, he has been in the entertainment industry since the age of 18, and has been bringing celebrities for more than a decade, and there is absolutely no shortage of resources in the entertainment industry, which also happens to support Kirby's dream of stardom.
Therefore, taking videos, receiving endorsements, and selling goods may not be Kirby's ultimate goal. Becoming a super influencer may just be a springboard for Kirby to enter the entertainment industry.
With the help of manager Riggio, Kirby may really be dreaming of Hollywood.