In a market economy environment, what indicators can represent the popularity of goods? Publicity is done well, not as good as sales, only selling well is the last word, a variety of marketing numbers to exaggerate you, can not sell out in the end you are also a slow selling goods, down the shelf to become the ultimate fate.
Take the domestic car market, the call is high, low sales of cars abound, even the popular car companies Volkswagen, Toyota also have a lot of this kind of dragging new cars, before the listing of gimmicks pulled to a certain height, the consumer's curiosity to the highest point, really to the new car on sale, but there is a situation of door to door, is simply a slap in the face. So there is that kind of scolding, sales have risen, the answer is yes, such as the new energy car Tesla, consumers while saying that the car company is cutting leeks, while not hesitating to pay for it.
Today we do not say Tesla, is talking about the low sense of existence of Honda Fit, hatchbacks in recent years have gradually faded out of the car market, especially the joint venture brand, the price of buying a car is enough to choose a large space of domestic SUVs, so a comparison, consumers are obviously not balanced in their minds. Honda Fit in recent years the market is also not as good as before, a new generation of Fit this year after the launch of the market, but also by the complaints of all parties, what value is pulled down, poor interior texture, etc., but after watching the sales results in the first 11 months of this year, but people feel incredible, year-on-year improvement a lot, how did Honda Fit do this counterattack?
From the perspective of the hard conditions of the new Fit, compared with the old model, the configuration of the new car has increased a lot, which can be compared with the configuration of the mainstream car in the modern car market, or the same collapse, there is a cost control placed there, Honda Fit can not do the rich configuration and sufficient sense of science and technology as the domestic car.
Why such a simple Honda Fit sells well, first of all, the most direct factor is the price, in some cities, the biggest discount has exceeded fifteen thousand, this sincere performance will definitely make consumers move. Secondly, after the price is in place, Honda Fit has its influential brand to do support, many years of car-making history so that the performance of the vehicle in many aspects are quite stable, some people are partial to this reliable brand effect, rather than domestic cars too many fancy configuration, in the car-making experience, Honda enjoys an absolute right to speak.
In addition, the domestic car brand has developed rapidly in the past two years, but some car companies seem to be a bit floating, the price of the car is obviously floating, no longer take the low-end route, in contrast, Honda Fit advantage has risen.
With the congestion of urban traffic, it is not necessary that the unpopular hatchback will usher in another spring.