Honor management team reviewed 2021: Each chip recovered is a living water injected into the channel

In the history of China's mobile phone development, almost no mobile phone manufacturer's share has rebounded to a historical high after bottoming out, and this year, Glory "lived" under the eyes of opponents.

At noon on December 31, Honor CEO Zhao Ming released the New Year's speech of honor EMT management team on his personal social platform, saying that in the past year, the full trust and support of supply chain, channels and retail partners has been like a blessing in disguise for Glory. "We thank the supply chain and procurement partners who must compete for particles in the dilemma of the lack of core in the industry, and every chip that is recovered has injected valuable living water into the channel of glory."

At the beginning of this year, Honor's market share fell to single digits. "Can glory go back?" Can glory still be done? "Whether inside or outside, such sounds are not uncommon.

In the first half of the year when various mobile phone manufacturers launched high-end flagship models indiscriminately, Honor was difficult to find, and in the past 8 months, Honor did not release any blockbuster products. In a previous interview, Zhao Ming used the term "darkest hour" to describe the situation at that time.

Although the channel is out of stock, from the perspective of channel construction, most of the core dealers have chosen to stand with Glory. At the channel summit in March this year, some core channel providers even said that "in order to achieve the goal of successful delivery and complete this year, it is better not to make money this year."

Internally, in the most difficult times, even the desks and chairs in the new office were paid for by the glory employees out of their own pockets. "I've never seen an office of 50,000 or 60,000 square meters move in in a month." At that time, the IT system had not yet been built, and even the salary was paid, and HR needed to be calculated with an Excel table, and there were also cases of errors. Zhao Ming told the first financial reporter in an interview in mid-December that at the coldest time of the new year, the windows of the new office should be open all the time, and employees are wrapped in blankets to work.

"From the perspective of the road of internal entrepreneurship, we have experienced a lot, but also encountered the difficulties and challenges faced after becoming an independent company from a department and a brand, and our shipment of six or seven million units a month at the peak of the Chinese market may be at least three or five hundred thousand units, with only 3% market share." We often say that the smile return is not about the trend that we are out of the trough, but the mindset that we need to maintain. Zhao Ming told reporters.

According to Canalys data, in the third quarter of this year, Honor's domestic market share recovered to 18%, ranking third in The country. But Zhao Ming still believes that to survive in the mobile phone market, we must tremble and walk on thin ice. "Objectively speaking, (the current share) can not be said to recover the lost ground, because every day as long as the zero point passes, the new market is there again, and users are faced with endless choices." We never think that the original market just came back to us as it should be. ”

Zhao Ming once said that the market vacated by Huawei should naturally be divided by several domestic brands, this idea is very naïve and naïve, the market will never tolerate all kinds of naivety and naivety, but in the high-end market, Apple is not invincible.

In his speech, Honor mentioned that next year's market competition will be "more intense", but in addition to the hardware system, Honor will also make efforts in the field of software operating systems. "Magic UI 6.0 will be the next dream of AI evolution after Magic Live in 2016. From this point on, Honor also took the creation of experiences and products that match and surpass iOS as our goal. ”