Tesla as the catfish of the automotive industry, it can be said that completely rewritten the pattern of the entire industry, before that, auto companies did not pay much attention to software research and development, most of them handed over to third-party companies to do, and Tesla through its excellent software capabilities, so that traditional car companies realized the importance of software research and development capabilities.
Today, software plays an increasingly important role in cars, requiring powerful software capabilities from managing electric motors and batteries to supporting functions such as autonomous driving, entertainment, and navigation.
The first to awaken among traditional car companies is the Volkswagen Group, which has set up a special department to develop its own VW OS system, and then Daimler also plans to launch its own Mercedes-Benz OS system in 2024. Now there is another giant joining in, and that is Toyota.
Toyota plans to launch its own automotive software platform, Arene, by 2025, capable of handling advanced features including autonomous driving. In the future, Toyota also plans to provide the system to sister companies such as Subaru.
In addition, according to Japanese media reports, Toyota is also considering another licensing model, that is, Authorizing Arene to other automakers or self-driving companies.
Of course, for traditional car companies, it is not easy to develop their own software platforms, because it requires enterprises to make fundamental adjustments from the organizational structure. The best example is the Volkswagen Group, which has been developing its own VW OS for several years, with slow progress and many problems, resulting in the previous ID. series of new cars can not allow customers to upgrade their own OTA after delivery, and must be upgraded in the store.
So whether Toyota's software platform can be as powerful as Tesla's, there is still a question mark to draw.
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