If you use one word to describe 2021, "smiling" will probably become the choice of many people. In the post-epidemic era, the lives of all walks of life and even everyone in society have undergone irreversible changes. In the face of difficulties and the unknown, in the gap between countless lives, smiles give people hope and courage, and become the source of strength for everyone to move forward calmly. At the same time, in the fiercely competitive industry environment, it is also the driving force for the steady development of enterprises, in order to continue to win the smiles of all parties and continue to rise.
As the leading car company in the Greater Bay Area, GAC Toyota, which is committed to becoming a mobility service provider, released the "Review of 2021, Looking Forward to 2022" at the end of 2021, starting from the full dimension of "customers, employees, partners, and society", expounding the important role of "smile", conveying that GAC Toyota will take action driven by the mission of "everything for your smile" for the new 2022, actively perform its responsibilities, and continue to mass-produce happiness for society.
Systematic improvement of experience, "everything for customers"
The repeated epidemics in 2021 and the emergence of various production challenges are undoubtedly another "cold winter" for the automotive industry. Under such a basic disk, GAC Toyota still maintained the momentum of rising against the trend, and its sales reached a new high. In November, GAC Toyota reached its sales target of 6 million yuan as scheduled. Looking back at 2021, GAC Toyota from the customer demand, continue to "build better cars" for users, the global flagship MPV Xena listing, Weisa & Fenglanda SUV Twin Stars shine at the Guangzhou Auto Show, through the creation of a complete model matrix, so that customers can freely choose more suitable products according to different regions, different purposes, different use scenarios, carry out a happy life every day.
In addition to continuously bringing higher quality products to consumers, ADHERing to the concept of "customer first", GAC Toyota strives to build a customer service management system covering the whole life cycle, and won the first place in the after-sales satisfaction of China Automobile Satisfaction Evaluation (CACSI) in 2021, which is also the first place in its sales service satisfaction for 9 consecutive years and the first place in after-sales service satisfaction for 10 consecutive years. Through the launch of a series of innovative measures such as "e customer service", "technical director" and "highway care activity", GAC Toyota has continuously created a "GAC Toyota service reputation" recognized by consumers.
Behind the benign communication between manufacturers and consumers, the sincere cooperation between GAC Toyota and dealer partners has played a cornerstone role. In the face of the severe flood disaster in Henan Province, GAC Toyota and its dealer partners worked side by side to solve maintenance problems and fully protect the interests of customers. The support team of 145 technicians has become the fastest responding team in the industry. As the epidemic spread, GAC Toyota worked with dealers to overcome difficulties, provide counterpart support to optimize management, help partners enhance their competitiveness, and expand contact with consumers.
Based on the new stage of development, the brand has been upgraded and set sail again
With China announcing the "carbon peak" test questions before 2030, "decarbonization" has become a hot spot and focus of the automotive industry. This wave of energy revolution is unstoppable, and the head car companies have adopted a variety of ways to innovate products and technologies to accelerate towards the goal of "carbon neutrality". In order to achieve the 2050 "carbon neutrality" goal, GAC Toyota relies on its own reserves of strong all-round electrification technology, on the basis of 100% omni-channel green industry chain, in 2022 will take the electrification strategy as an important starting point to promote the company's high-quality sustainable development, the introduction of the first pure electric model BZ4X, all models will achieve electrification /hybridization, to provide consumers with more diversified choices, to contribute to the "carbon neutrality".
At the same time, the promotion of the electrification strategy is bound to lay a solid foundation for GAC Toyota to sprint to the goal of "million production and marketing system". Coupled with the first phase of the new energy vehicle production capacity expansion project, GAC Toyota has shown strong vitality. Facing the coexistence of opportunities and challenges in 2022, GAC Toyota has given its own answers, based on the new stage of development, anchored the goal, and worked hard to open a new situation. This is not only a simple change in the order of digital magnitude, but also a prelude to a new chapter in the development of THE 18th anniversary of the establishment of GAC Toyota, and a shot in the arm for the group and the entire industry.
"Merit is the only way to succeed, and karma is widespread." Every achievement made by the enterprise is inseparable from the hard work of employees. GAC Toyota continues to pay attention to the cultivation and development of employees, adhering to the corporate policy of "people-oriented, car-making and educating people", empowering employees to achieve self-worth through a variety of teaching modes, and constantly injecting strong momentum into users and social mass production happiness.
Give back to the society with sincerity and cultivate a responsible background
While "building better cars" and "better production activities," GAC Toyota is also a corporate citizen who actively practices social responsibility.
In 2021, GAC Toyota dared to take responsibility, and party member commandos, employees and volunteers rushed to the front line to assist the community in carrying out testing work. This year, the "GAC Class" undertaken by GAC Toyota landed in Taijiang Vocational School in Guizhou Province, so that poor students in mountainous areas can enjoy the opportunity to shine in life more fairly and equally through employment and poverty alleviation, and help the country promote the strategy of rural revitalization.
Adhering to a high sense of social responsibility, GAC Toyota also focuses on "smiling nature" and "smiling the future", deeply cultivates public welfare fields such as environmental protection, life safety education, and community co-construction, and cultivates a responsible background with a positive and promising attitude to protect the beautiful smiles of more people in the whole society.
Go steady and far, forge ahead. Looking forward to the thorny year of 2022, GAC Toyota will not forget its original intention, and will continue to work together with partners to continuously enhance its hard-core competitiveness, promote the development of enterprises to a higher level, boost the confidence of industry recovery, guard the smile of many parties, continue to mass-produce happiness for the society, and strive to achieve the vision of "building a beautiful travel society".
(Text/Xiaohang Photo/Official)