On January 22, 2018, Jetway was officially released in Beijing. Although Chery announces that this is a new product line, and the official independence of Jietu is in early July 2021, none of this matters because Jietu is quite well mixed.
Some time ago, Jietu officially released the sales situation in 2021, and the sales performance of more than 150,000 units was envied by others. In the words of Li Xue, deputy general manager of Jietu Automobile and general manager of the marketing center, if it were not limited by the shortage of chips, it might break 200,000 units in 2021.
Looking back at the Jetta, its birth is very similar to The Jetta, which is a new force independent from the old car companies, with the purpose of harvesting sales in the low-end market. And the Jetta debuted only one year later than the Jetto, that is, February 26, 2019, in Wolfsburg, Germany.
The author still remembers that many public opinions at that time had high hopes for the independent Jetta, thinking that the Jetta that appeared in Wolf Castle really became a wolf, compared to the public just changed a logo, but the price is the same as the independent brand, and after this independent brand is still alive?
It's January 4, 2022, and it's been almost three years since jetta debuted. Independent brands did not feel pressure because of the arrival of jetta, but the development of jetta itself encountered some bottlenecks, which is indeed very different from the original expectations.
According to the sales information released by Jetta some time ago, relying on the performance of nearly 20,000 units in December, Jetta's sales volume for the whole year last year was 169012 units. Although it exceeded the sales volume of Jietu, this data is not a good result for Jetta.
Because at the beginning of 2021, FAW-Volkswagen set a sales target of 2.325 million units, of which Jetta will undertake the task of 200,000 units. Later, in the face of market cold and chip shortages, Jetta lowered its sales target to 172,000 units. Even so, the Jetta still did not complete the task.
Of course, for Jetta, which has always used Ashkenazi ancestry as a brand endorsement, I believe that they will not take Jietu as their competitor. After all, the sales consultant of the Jetta 4S store has said that its MQB platform is comparable to Audi models, how much do you say jetta expects from itself?
So why did jetta, endorsed by MQB and Ashkenazi ancestry, not become as popular as the industry expected? On the one hand, today's young consumers are no longer superstitious about joint ventures, and the era of buying a car and looking for joint ventures is long gone.
Perhaps in the eyes of the post-80s, Volkswagen has its own sense of luxury, but now the post-95/00 young people have long denied this set, they prefer intelligent, high-tech online good cars. In addition, the interior of the Jetta model is still the old style of Volkswagen, in the words of some young people, this is actually the interior of the father's generation, of course, they are not interested.
On the other hand, the first-line autonomous cars are getting better and better, not only the three major pieces are not lost to the Jetta, but also the material, quality, intelligence and technology are even more explosive. For young people who read thousands of books and walk thousands of miles, after they compare with each other, they can choose to buy first-line independent models.
【Conclusion】From the perspective of the above content, although Jietu and Jetta are independent one after the other, the time is not much different, but in terms of annual sales, Jetta almost lost to Jietu. Indeed, with an annual sales volume of less than 170,000 units, does this mean that the cheap joint venture is no longer a golden oil for jetta, which has been established for nearly 3 years? For this, why do you think the Jetta is not as good as imagined? Welcome to leave a message at the end of the article.