In July last year, the Jietu brand officially announced its independence and became an independent passenger car brand under Chery, and plans to launch hardcore off-road vehicles, hard pickup trucks, MPV and other models in the future. The online car market learned from jietu officials that jietu's first hardcore off-road vehicle will be officially unveiled on January 10. The new car is built on the Kunlun architecture, or named Jietu TX. Judging from the positioning of the Jetway TX, the new car will compete with models such as the Haval Big Dog after the launch.
Judging from the trailer, the TX vehicle is square in shape, the front of the car is equipped with a luminous JETOUR letter logo, and the two sides are equipped with square exterior mirrors, with off-road tires and LED headlight groups, the overall look is very recognizable. In terms of power, it is expected that the new car will be equipped with Chery's "Kunpeng" powertrain, and in addition to the fuel version, a hybrid version will also be launched.
With the continuous improvement of the personalized needs of domestic consumers, hardcore off-road SUVs have entered the car purchase list of more consumers, and are no longer a niche market. The Haval Dog is one of the hottest hardcore off-road vehicles on the market, with an average monthly insurance volume of about 10,000 and no direct competitors on the market. After the launch of Jietu TX, while enriching the brand product matrix, it will also further enrich consumers' car purchase choices.