Since Great Wall Motors successfully achieved marketing through the "car name collection" method, it has repeatedly launched heavy models in an attempt to make new cars usher in a wave of attention before they are unveiled.
After Haval's "big dog" became the first new car named by netizens, another "Haval dog" recently opened a similar name campaign.
According to Haval's official news, Haval's new model Haval X DOG, which opened the name campaign, was launched. It is reported that the official has given 10 names including two dogs, iron dogs, and small wolf dogs for users to vote, and the final naming will be officially announced on January 9.
In terms of appearance, the shape of the real car has been exposed a few days ago, but it is still draped in heavy spy photos. According to the official new car spy photos, it maintains the "dog" family's hardcore off-road style.
The only thing that can be seen is that the new car basically continues the shape of the previous concept car, and the square grille of the front face is matched with round LED headlights, and the overall shape is retro and stylish.
Referring to the concept model released at the 2021 Shanghai Auto Show, it can be seen that the degree of reduction of the real car is very high, not only the line design of the body side, or the "small schoolbag" style shape at the rear, which is basically the same as the concept model.
However, unlike the concept car, the production model uses a traditional door handle design, not a hidden handle.
It is understood that the new car will be a compact SUV with the Haval dog, but considering that the new car positioning will be higher than the big dog, so the new car will have some advantages over the Haval dog in terms of body size, and the specific parameters are not yet known.
In terms of interior, according to the exposed spy photos, the new car does not continue the design on the concept model, but adopts a large suspension screen design, compared with the concept model shape, it can be said that there are similarities but also differences.
However, the new car has been replaced with the same gear as the tank 300, which also reflects the positioning of the new car will be harder than the "big dog". At the same time, it can also be seen that the screen design added to the steering wheel of the concept model is not reflected in the mass production model.
In terms of power, according to the "lemon platform" that appears on the spy photo of the new car, it means that the new car will be in the same door as the Haval Big Dog Division, and it is expected to continue the same power system, after all, the two belong to the positioning of the compact SUV.
For reference, the Haval Dog is equipped with 1.5T and 2.0T engines, the drivetrain is matched with a 7-speed dual-clutch transmission, and may be equipped with a four-wheel drive system for choice.
From the current Haval family model, the same hard-hitting style of products, Haval big dog is the main market of 10-15 million, while the tank 300 is mainly 200,000-300,000 market, which means that X DOG, which is positioned slightly higher than the big dog, may point to the 150,000-200,000 market.
Gilly Hoshikoshi L
Guidance price: 137,200-18.52 million yuan
Changan UNI-K
Guidance price: 145,900-18.9 million yuan
With the launch of the second "dog" series model, it means that Great Wall Motors is trying to expand the series of formations under the brand, enrich consumer choices through product differentiation, so as to achieve the independence of the product series, after all, the independence of the brand is also the usual strategy of the Great Wall.
It is reported that the new car or will be officially released in the first half of 2022. If the Haval dog series performs well, will the Great Wall make it independent?
Netizen 1: The speed of the Great Wall's new products is too fast! Fully tested and validated?
Netizen 2: Answer upstairs, the core of chehai tactics is new bottles of old wine!
Netizen 3: Is the official vote NO.4 Fun Dog serious? Learn about Cantonese harmonics!
Netizen 4: Call the second dog, then the name is right to become a big dog its brother, and then to the third dog.
Netizen 5: The one upstairs, meaning that Haval is actively responding to the national three-child policy?
Netizen 6: Won't call the second dog, right?! This makes the owner feel bad, how much der ah~
Netizen 7: NO.6 Kugou is unlikely, involving copyright, unless the car has cooperation.
Netizen 8: Simply call the earth dog, lick the dog, the small milk dog, pure entertainment, please do not take it seriously.