Friends who are familiar with us know that we have never advocated that everyone choose niche models when buying a car, the so-called niche models, that is, those products that have a very general brand influence in the domestic market, very little sales, or product settings that are not recognized by the vast majority of consumers. In many cases, these products may be cheaper than their peers, or they are unique in design, which will attract the attention of a small number of consumers. But for these niche models, the follow-up problems after buying a car may be much more uncomfortable than the self-satisfaction when buying a car. And with the passage of time, the negative results of buying niche cars will become more and more obvious!
Some time ago, we saw a case on the auto complaint network platform, a car owner purchased a DS7 model, there was a steering wheel horn button failure, through the 4S shop to order the steering wheel horn wiring harness and other accessories, the result time passed a year, the owner still did not wait for the accessories. And the owner of the car from his own place, to the 4S shop to a trip, a single trip mileage of about 200 kilometers, so the maintenance of this DS7, so that the owner suffered a lot of trouble, so far the vehicle has not been repaired!
That's the result of buying a niche car! As we all know, the so-called luxury brand DS under Peugeot Citroen basically has no sense of existence in the domestic luxury car market, and the overall sales volume is too low to be lower, and it has been "miserable" to what extent? Changan Automobile, the joint venture object of DS in China, even did not hesitate to put 50% of the equity of Changan Peugeot Citroen directly on the shelf for sale, and finally the DS brand fell into the hands of Baoneng Group in China. Baoneng Group, it is impossible to work the DS brand in the true sense, because various indications show that Qoros Automobile, which was previously acquired, has been abandoned by Baoneng, so the prospects of DS may not be much different from Qoros. The key problem is that the brand influence of DS itself is very low, and in the domestic market, no one may be able to make this brand up!
Of course, the DS7 is even worse off! In the first 11 months of 2021, the total sales of this SUV model were only 21 vehicles, and the average monthly sales were less than 2 vehicles, under such sales data, in fact, the situation of the owner above was very normal, that is, in order to sell less than 2 vehicles a month, and then start the production line to produce parts, how to see it can not be drawn. And we also have to say that with the DS brand has lost its opportunity in China, the brand itself has broken the jar and broken, in a popular phrase, it is "lying flat"! In the past, the owners who purchased domestic DS models are afraid that they will be abandoned, and this situation will be more and more in the future!
And as this niche sales get worse and worse, the situation of manufacturers is getting worse and worse, another situation will soon show up, that is, the time cost of maintenance will continue to increase, we see that the above owner of a single trip maintenance will run 200 kilometers, the main reason is because the sales are too poor, in a region there are only a very small number of 4S stores! For example, in Lanzhou City, where the editor is located, as a second-tier provincial capital city, there is not a DS 4S store here, and observing the distribution of DS brand 4S, there are only 4S stores in Shanghai, Jiangsu, Zhejiang, Guangdong, Sichuan, Ningxia provinces and cities, lanzhou side of the DS car owners, want to find the nearest regular 4S store, but also to 451 kilometers away from Ningxia Yinchuan, and the time it takes to drive is also about 5 hours. Therefore, for niche models, the time cost and additional cost of repair and maintenance are very high, and the above-mentioned difficulty in getting parts and maintenance needs to run a long way, which is the result!
Of course, there is also a more important negative result is that after buying a niche model, after being "tortured" by the above various results, it is very difficult to sell such a model, especially a niche brand like DS, which everyone does not know much, and the product sales and ownership are very small. Therefore, in the second-hand car market, it is the most unpopular type of car, and the small amount of ownership and difficulty in maintenance will largely dissuade many consumers from giving up the DS brand of second-hand cars!
So in fact, from the overall point of view, for the average consumer, the purchase of niche models, especially niche models of niche brands, is to put it bluntly, the overall sales volume is very low, the popularity of the brand sales is also dismal. After buying these models, it may indeed seem mysterious and unobtrusive, but when waiting for repairs and maintenance, the overall cost and cost are very high, and once these manufacturers are finally unsustainable, these car owners who have bought cars have become the object of abandonment!