The car we're talking about today is the DS7. DS7 is the only SUV model sold by DS luxury brands in the domestic market, sales in the first two months of 2022 are 0, the cumulative sales volume of the whole year last year was only 22 units, accounting for 1.19% of the DS family, ranking 392nd in the domestic SUV market, ranking 143rd in the compact SUV market, almost no one cares.
In terms of appearance, the new DS7 is equipped with a large air intake grille in the front part of the car, and adopts a mesh design inside, with chrome elements embellishment, making the whole car look very delicate. The side of the body and the rear part of the car are made of a large number of rounded lines, and the taillight shape is very flat and slender, which is highly recognizable.
The interior design has always been one of the most outstanding aspects of this French luxury, and the car is not only equipped with the popular 12.3-inch LCD display with a 12.3-inch embedded central control screen. And a large amount of diamond-shaped leather has been added to the center control, door trim and seats, so that the whole car has a strong sense of texture and luxury.
In terms of body design, the lines on the side are gorgeous and powerful, no longer the exquisite sense of crepe crepe, but the tough muscle feeling. Rigidity and softness, multi-lingual design expression makes the elements of the whole car more abundant. The tail of the DS 7 is also worth savoring. The crystal-carved 3D diamond tail lamp, inspired by the Pyramid of the Louvre in Paris, shows the artistic cells of the French system vividly.
The biggest change in the tail is that the tail light adopts the latest narrow design, and a number of LED light sources are added inside, which is extremely recognizable after lighting. The exhaust air from both sides also gives the car a bit of sporty atmosphere. To be honest, the shape of the new car is very stunning, if you don't say the brand power, the appearance of this car can enter the top five.
In terms of power, 1.6T plug-in and hybrid drive will be used, after all, the future is the world of new energy vehicles, and DS is also doing this to conform to the development of the times. To be honest, I never deny that DS is a classic luxury brand, but the pricing is inflated, the positioning is vague is its failure, when to recognize the situation, I think DS is not far from success. What do you think? Is this car your dish?