According to the latest news, in order to retain users in the Chinese market, Samsung has set up a new department, and it is directly under the supervision of the department in charge of smartphones and home appliances, mainly responsible for marketing strategy; analysis of China's unique business habits and consumer preferences.
It is worth mentioning that after the lack of Huawei's competition, Samsung has returned to the position of the world's first selling smartphone brand, firmly grasped its leading edge, and its share in the global market has reached about 25%, occupying 1/4 of the market, ahead of Apple Xiaomi. But as a comparison, it is very obvious that Samsung's share of the Chinese smartphone market has been less than 1%, and it has fallen out of the top 5 for a long time, becoming a fringe brand.
And we all know that although the Chinese smartphone market has gradually entered a state of saturation, but the huge user base still means that there is a huge market space, especially after Huawei's shipment is blocked, it is a huge market gap, Apple has also seized this opportunity, in the Chinese smartphone market shine, in 2021 Apple's market share and turnover in China are growing significantly, In the high-end market segment, Apple's iPhone 12 and iPhone 13 series are far ahead of other Android phone brands. Obviously, as the world's first Samsung, in the Chinese smartphone market has not been able to play its true strength, which must make Samsung very uncomfortable.
In fact, Samsung has also found a domestic public relations brand for marketing in the past two years, but the volume of voice is very small, and it has not yet reversed the negative image of Samsung in the domestic market after the explosion of the Samsung Note7 battery. Moreover, after Samsung executives arrived in China many times, they also shouted that they wanted to return to the Chinese smartphone market and let users feel the sincerity of Samsung. However, to this day, it has not been able to improve. We can see that the current share of Samsung in the domestic smartphone market is still sluggish, on the third-party e-commerce platform, the sales of Samsung S21 series are not satisfactory, very dismal, almost can be said to be no one cares!
I want to say, why should Samsung do so fancy, do a good job of the product, and reduce the price, this is the first step to save the users in the Chinese market, how can it save the users in the domestic market by relying on the mouth cannon? We now also analyze with you the reasons why Samsung is not improving in the domestic mobile phone market today:
First, although Samsung is the world's number one smartphone brand, it needs to face a lot of competition in the Chinese smartphone market. Although Huawei is now restricted, Xiaomi, OPPO and vivo are still the top five smartphone brands in the world, which means that we can choose domestic mobile phone brands, rather than considering Apple Samsung like other national markets.
Second, the price of Samsung mobile phones is still very expensive, and there is no competitive advantage compared to domestic mobile phone brands or Apple. Samsung's many mobile phone prices are relatively high, and although the price of domestic mobile phone brands in the past two years has been rising, but compared to Samsung still has a certain price advantage, on the other hand, the price is more expensive than Samsung Apple because it has an advantage in products, and in the brand recognition is higher, so Apple's sales in the Chinese smartphone market can increase significantly, but Samsung can not achieve a rebound.
Third, Samsung's products in the past two years are not enough in terms of feature highlights and attractiveness, and it is difficult to stimulate consumers to change machines. In the past, when we saw Samsung's mobile phones, we would think that it was very eye-catching in terms of design and excellent in taking pictures, but in the past two years, domestic mobile phones have improved very quickly. On the contrary, Samsung, in the past two years, there are no new features and new designs that can be handed, and most of the users who are still willing to choose Samsung are loyal users of Samsung, but it is difficult to attract new users to buy Samsung.
Fourth, Samsung's current word-of-mouth and image construction work is not in place, and many Chinese market users are still very disgusted with Samsung. Before Samsung's biggest difference for users in the Chinese market, it broke the hearts of users and made Samsung lose its support rate. The follow-up Samsung did not make practical actions to save users in the Chinese market, and most of the cases were slogans greater than reality.
Although Samsung is currently the world's number one smartphone brand, the status quo of being a marginal brand in the Chinese market is really embarrassing. Of course, we also admit that Samsung still has a strong strength, although there is no Chinese smartphone market, but still maintain the first position in the world, and rely on the screen, camera sensors and other components have also obtained a lot of profits from domestic mobile phone brands, but for Samsung, users in the Chinese market are close to running out, which is definitely not the fact that Lee Jae-yong wants to see.