The Municipal Bureau of Culture and Tourism and Yuyuan Mall said that the Lunar New Year is getting closer and closer, and Yuyuan Mall will launch a series of New Year content during the New Year of 2022. The event will be held from January 18 to February 18, 2022, lasting 32 days, focusing on the cultural theme of "Shanghai Old Taste, New Experience of Intangible Cultural Heritage", through art illumination, intangible cultural heritage, oriental aesthetics, Jiangnan wenyun and other contents, connecting Yuyuan Central Square, Jiuqu Bridge Square and Golden Square, presenting the special theme Of the New Year scene. See
Please pay attention to personal protection when participating in cultural and tourism activities, so as to achieve the "three-piece set" of epidemic prevention and the "five-piece set" of protection.
Yuyuan Mall has a wealth of intangible cultural heritage resources, including Yuyuan Lantern Festival, old hotel Benbang cuisine production technology, pear paste candy production technology, Nanxiang steamed bun production technology, spiced bean making technology, Yongqing wig making technology, Shanghai Old City God Temple Temple Fair, Wang Dalong knife scissors production technology, Liyunge note fan production technology, Huxinting tea art, Tong Han Chuntang pill production technology and other more than 30 projects. These intangible cultural heritages originating from the unique production or life of old Shanghai have been passed down to the present day by relying on the rooted management of Yuyuan Garden's time-honored brands.
In addition to its own intangible cultural heritage projects, Yuyuan Mall has also introduced a group of intangible cultural heritage craftsmen, covering paper-cutting, shadow puppetry, sugar painting, batik, tie-dye, pottery, egg painting, willow weaving, movable type printing and other categories, in the form of market performances or art courses to create a complete intangible cultural heritage experience base.
Yuyuan Mall has been committed to the promotion of traditional culture, through the upgrading of the business district and the renewal of the old brand, launched a series of "intangible cultural heritage + study", "intangible cultural heritage + cultural creation", "intangible cultural heritage + performing arts", "intangible cultural heritage + festival" content to meet the needs of modern business and the pursuit of citizens' spirit.
The ancient Kunqu opera, which introduces the contemporary stage expression of sound and light, has set off a national tide opera fever in the sea pear garden high in the Yu Garden.
Since last year, Yuyuan Mall has also taken the 24 solar terms as the theme, focusing on creating a "Yuli Twenty-Five" year-round cultural activity brand, combining solar terms lighting, solar terms folklore, solar terms health, time-honored catering festival recommendations, intangible heritage craftsman skill experience, orchestra square performances and other sections, turning the Yuyuan business district into an open non-heritage revitalization scene.
During the Spring Festival in 2022, Yuyuan Mall will link up with the long-established brands in the region, intangible heritage craftsmen and various intangible cultural heritage experience projects, launch the Yuyuan New Year Intangible Cultural Heritage Route and Raider Map, organize a number of Chinese Intangible Cultural Heritage Experience Classes, invite citizens and friends to DIY herbal sachets in centuries-old pharmacies, learn rabbit lanterns with Shanghai Treasure Uncle, listen to famous teachers interpret the skills of intangible cultural heritage, and jointly participate in the protection, inheritance and innovation of Chinese intangible cultural heritage.
In addition, Yuyuan Mall will also cross the trend IP that young people like to hear, combined with online and offline, continue to promote the "cloud appreciation lamp", taste the old taste of Shanghai in the new spring, increase the immersive amusement experience with the help of scientific and technological means, effectively enhance and link the New Year atmosphere of the Great Yu garden area, and strive to leave unforgettable Memories of the Year of the Tiger for the public.
Source: Municipal Bureau of Culture and Tourism, Yuyuan Mall
Editor: Liu Minyue