In the past year, Mercedes-Benz has withstood multiple pressures such as the haze of the epidemic and the "lack of core", and sold more than 2.4 million new cars of various colors throughout the year, showing strong competitiveness. As a veteran player in the automotive industry, Mercedes-Benz remains a leading group after a century of ups and downs and is highly recognized all over the world. In particular, its luxurious attributes are deeply rooted in the hearts of the people, and it is also a leader in the BBA's top three. As a segment of mercedes-benz that has been highly valued in recent years, domestic consumers will buy nearly one-third of Mercedes-Benz's new cars in 2021, and the purchasing power is jaw-dropping.
The reason for the success is closely related to Mercedes-Benz's excellent product strength and rich product line. Here it is necessary to mention the Mercedes-Benz G-Class, which set the best record in history. Although the price of this series of models is expensive, in 2021, it handed over 41174 eye-catching report cards, becoming the preferred model for many consumers in the high-end market, and has to make people feel that there are many rich people. As the flagship sedan of Mercedes-Benz, the S-class also sold 87,064 units throughout the year, continuing to maintain a strong play. It has been around for more than half a century, but it has a long-standing place in people's minds and is still synonymous with luxury. If you can become a Mercedes-Benz S-Class owner, then it is equivalent to hooking up with success. Of course, Mercedes-Benz also owns the Trump card of Maybach, as an ultra-luxury brand, it has won 15,730 vehicles, an astonishing increase of 50.7% compared with 2020. It is worth mentioning that the country has digested the 35.5% sales share of the S-class for the whole year, and it is generously donated to more than 70% of the new Maybach cars.
It is said that among the BBA's top three, BMW is the best in terms of playing performance. But Mercedes-Benz is also unyielding, with the AMG series causing great concern among young consumers. After years of accumulation, it has already gained super popularity, and in 2021, it has also sold 145979 new cars of various colors, and achieved a year-on-year increase of 16.7%, which is very promising. AMG sports kit has become mercedes-benz to seize the market advantage, which is not only quite sharp in appearance, but also can use aerodynamic principles to effectively reduce the wind resistance coefficient of the whole vehicle, giving you a more pure and comfortable driving experience.
In addition to the above series, the Mercedes-Benz C-Class, E-Class, GLA, GLB and GLC that we are familiar with have all performed well and are the star models in their respective segments. In particular, the new C-class was well received after its introduction, and the car not only made a substantial adjustment in appearance, but also more in line with the aesthetic preferences of current consumers. The interior part has made Mercedes-Benz famous, emphasizing the luxurious look and feel at the same time, but also taking into account the technical attributes and trend style, many customers are willing to pay for the new car. It is expected that in the future, many new cars will be consistent with the new C-class in interior design, becoming a shining business card of the brand.
Of course, after the arrival of the new energy tide, Mercedes-Benz is also facing a severe survival test. After all, the future of the automotive industry belongs to electric models, which is a recognized fact in the industry. In 2021, Mercedes-Benz also launched its own "rebirth plan". In the name of "Mercedes M. The EQ" series is the dominant, with up to five new models launched in succession, hoping to continue to maintain its lead in the future battle. Although the feedback in the early market is relatively general, with the fermentation of word of mouth, people have found that Mercedes-Benz still maintains a high level in new energy vehicle manufacturing technology. In particular, its new electric flagship sedan EQS has received a warm response after its launch, and the cumulative order volume has exceeded 15,000 units, which is eye-catching in the same class. With the help of a number of new cars, Mercedes-Benz plug-in hybrid and pure electric models have achieved ultra-high growth of 69.3% in the past year, laying a solid foundation for the brand to win the battle for survival.
Although the good results of all parties are frequently reported, it is worth reminding that Mercedes-Benz passenger cars have declined by 5% compared with 2020. Although there are objective factors affecting the general environment, in the face of some emerging forces, Mercedes-Benz still seems to be not ready to fight. Especially in the domestic market, car companies such as "Wei Xiaoli" continue to rise in price, impacting the existing share of the top three BBA. Although they are rising stars, they rely on new energy labels and a variety of eye-catching technologies to become the answer for many young consumers when buying a car. Mercedes-Benz is regarded as an old-school brand, and the trend is lacking.
In order to avoid being eliminated by opponents in the future, while seizing the big cake of the domestic market. Mercedes-Benz plans to launch up to 21 new cars of various colors in 2022 to attract consumers of different levels. Among them, the pure electric sedan EQE is particularly eye-catching, and the car will be Mercedes · EQ's first model based on the EVA platform to be produced in China. If we can be the first to win the lead and hand over a satisfactory report card on sales, it will pave the way for other new cars to come out in the future. This year marks the 55th anniversary of the AMG series, and its first electric vehicle, the AMG EQS 53 4MATIC+, will also officially meet with you. According to sources, Mercedes-Benz is about to fully electrify in 2030, cancel all fuel vehicle production lines, and go all out to fight the new energy war.