It's the annual inventory season again, according to the usual technology headlines to disk the 2021 domestic mobile phone memorabilia. Overall, the year as a whole is not as exciting as 2020, slightly flat.
【Royole actively terminates the IPO】
In February 2021, the Shanghai Stock Exchange issued an announcement that it decided to terminate the review of the IPO of Shenzhen Royole Technology Co., Ltd. on the Science and Technology Innovation Board.
Royole Technology said that it voluntarily withdrew its listing application. The reason for the withdrawal of the application is that the eligibility of the 'three types of shareholders' at the direct level of the company's shareholder structure needs to be further demonstrated, and considering the company's development strategy, it was decided to suspend the application for listing on the Science and Technology Innovation Board after research.
Royole, who has no blood transfusion anywhere, was exposed to large-scale wage arrears at the end of the year, and then some employees said that Liu Zihong said in a speech to all employees that the company's financing is underway. It can be seen that the next road is not very good.
【Lei Jun's last entrepreneurial life】
In March 2021, Officer Lei announced that Xiaomi built a car, with an initial investment of 10 billion yuan, and is expected to invest 10 billion US dollars in the next 10 years. In this regard, Lei Jun said that the decision to personally lead the team is the last major entrepreneurial project in his life, and the project will not introduce tripartite investment.
Latest developments: Lei Jun said that Xiaomi Automobile will be mass-produced in 2024, the first automobile factory will be located in Beijing Yizhuang, and former Jihu President Yu Liguo will serve as vice president of Xiaomi Automobile.
【Glory and Qualcomm strategic cooperation】
In May 2021, Honor CEO Zhao Ming announced that Honor will fully reach a strategic cooperation with Qualcomm, and all products will use qualcomm platform.
The Honor 50 series will be the first in the world to be equipped with the Snapdragon 778G mobile platform, and the subsequent Honor MagicV will also become the first flagship equipped with Snapdragon 8 Gen1.
【Huawei mobile phone officially upgraded HarmonyOS 2】
On June 2, 2021, Huawei officially released HarmonyOS 2, and from this point in time, Huawei mobile phones officially upgraded the Hongmeng operating system.
By December 2021, the number of devices equipped with HarmonyOS exceeded 220 million, achieving the goal of Wang Chenglu, then president of Huawei's consumer BG software department, at the beginning of the year.
【OnePlus mobile phone returns to Europe and Canada】
On June 16, 2021, Liu Zuohu announced the formal merger of the OnePlus team and the OPPO team, and OnePlus became an independently operated brand of OPPO.
Nowadays, the new organizational structure of OnePlus mobile phones has been basically completed, and Li Jie, the former head of OPPO user operations (the product manager when Liu Zuohu traded the Find series), served as the president of OnePlus China (Liu Zuohu is still the CEO of OnePlus), and will share OPPO system resources in the follow-up, promote the development and popularization of the Chinese market of OnePlus, and have now opened thousands of OPPO service stores nationwide to OnePlus users.
【Xiaomi has become the second in the world in a single season】
In July 2021, Officer Lei announced that in the Q2 quarter (Canalys data), Xiaomi surpassed Apple to become the second in the world.
Q3 data then declined, Xiaomi President Wang Xiang said that the decline factor is due to the relatively strong performance of the iPhone13 market. At the Xiaomi Mi 12 press conference, Lei Jun officially shouted a comprehensive benchmarking apple, continuous learning, and gradually surpassed, and benchmarked apples in the digital series product line 1v1.
【Former Huawei China CMO Joins Glory】
In August 2021, Guo Rui, the former CMO of Huawei China, joined Honor Mobile as the director of the Marketing Department of Honor Terminal, responsible for the global brand business of Honor, reporting to Honor CEO Zhao Ming and Glory Overseas President Zhu Zhendong, and China CMO Jiang Hairong.
【Charm Blue is coming, Three Zero is gone】
In September 2021, Meizu announced the restart of the Meilanzi brand. At the same time, it was announced that the "three-zero mobile phone service" that had been implemented for half a year was cancelled.
Regarding the cancellation of "zero advertising, zero push, zero pre-installation", Meizu said that in the face of fierce competition, after repeated deliberation, it decided to make the following adjustments: Flyme maintained a consistent operating strategy with the industry under the premise of adhering to the premise of giving priority to user experience.
Latest developments: So far, Charm Blue has released a number of smart products, and a charm blue 10 positioned for the elderly, the overall feeling of the sub-brand is still in the exploration and planning stage.
【Vivo released self-developed V1 chip】
In September 2021, Vivo officially released its self-developed V1 chip and debuted on the vivo X70 series. The chip is developed by vivo-led professional imaging chip, serving high-speed computing imaging, is a fully customized special specifications integrated circuit chip, can be matched with different main chips and screens, expand is the ISP high-speed imaging computing power, release the main chip ISP load, while serving the needs of users to take pictures and video.
【LeTV mobile phone resurrection】
On September 27, 2021, LeEco announced the official return of its LeEco mobile phones, and the first LeEco mobile phone S1 has built-in Huawei account system, Huawei HMS Core, music, reading and other Huawei applications.
I thought it would be the first three-party product to carry HarmonyOS 2, but then it lost its sound.
【OPPO may launch an IPO】
In October 2021, 36Kr exclusively reported that OPPO reformed the share incentive system or planned to go public. According to an insider who is still working at OPPO, OPPO is currently guiding employees on salary reform in batches: "IN THE PPT that HR preached on the spot, it will also talk about the company's future listing plans. ”
At the same time, a departing OPPO mid-level revealed that at the beginning of 2021, OPPO introduced a number of auditors from the "Big Four" and is currently conducting internal compliance sorting.
Combined with the "layoffs", "one plus return" and "auto industry research" at the beginning of the year, OPPO's opening of the IPO may become a mandatory option.
【Sony Xperia mobile phone hand in hand Meizu】
In mid-October 2021, Meizu officially announced a strategic cooperation with Sony Xperia to improve Flyme's application adaptation and localization experience on Sony Xperia 1 III and subsequent models. Starting in October, Sony Xperia 1 III users will be able to experience the updated app store, email, weather, news and other cooperation content.
After this hand-in-hand, it was proved that Sony mobile phones lacked more than just localized services.
【Coolpad returns to the domestic market】
In October 2021, Chen Jiajun, chairman of Coolpad Mobile, shouted that "in the next three years, we will return to the first echelon of domestic mobile phones". At the same time, it was announced that 4 new executives joined Coolpad, 4 of whom had Xiaomi work background, senior vice president Qin Tao (former director of Xiaomi channel innovation department), vice president Sima Yun (former deputy general manager of Xiaomi Internet business department), vice president Li Yujing (former product director of Xiaomi mobile phone department), and vice president Hu Xing.
In addition, Coolpad announced that it has completed nearly 2 billion financing in the past 1 year.
【MediaTek stood up】
In November 2021, MediaTek officially released a new generation of flagship mobile platform "Tianji 9000", what is the big deal about a chip release? This time is really different, after many years, MediaTek finally returned to the same level of competition with Qualcomm Snapdragon, looking back at the multi-core running points of the year, that is called a stimulus, MediaTek is stunned to use ten cores to force Qualcomm on the road to the dragon.
2022 may become a milestone year for MediaTek, and whether the high-end can achieve this year depends on this year.
【OPPO released self-developed chip】
In December 2021, the Mariana plan, which has been rumored for more than a year, finally made substantial progress, and OPPO's first self-developed image NPU chip Mariana MariSilicon X was officially unveiled and will be installed on the new Find X series machine released in 2022.
For this chip, Chen Mingyong said that Mariana X is only a small step in OPPO's self-developed chip, and OPPO will continue to invest resources in the future to use a team of thousands of people to make self-developed chips in a down-to-earth manner.
Although Chen Mingyong did not directly mention the self-developed SoC, this is actually the core goal of the Mariana plan. With the domestic investment in the core technology of chips, the layout of SoC design is an inevitable road for mobile phone manufacturers.
Looking back at this year, the domestic mobile phone circle is mainly strategic upgrading and adjustment, and everyone is more focused on the offline market layout, product line adjustment, and product high-end upgrade, just like the preparation on the eve of the war.
It can be seen that the Chinese mobile phone market in 2022 will be unusually lively, and now even Samsung has wondered to fight the Chinese market, Xiaomi offline is also ready to go, glory is with Huawei's fire retaliatory rebound, the war will be about to start.
The drama is coming, and it is worth looking forward to.