Nandu News Reporter Xie Xiangnan Photography Zhao Yanxiong On January 15, the Central Radio and Television Station released the main visual image of the 2022 Spring Festival Gala. The main vision is composed of a Tiggo and words such as "2022" and "Spring Festival Gala of China Central Radio and Television Station", and the whole is mainly red and golden yellow, highlighting the festivity and thickness of traditional festivals. Mr. Chen Xiangbo, Vice Chairman of Guangdong Artists Association and Chairman of Shenzhen Artists Association, specially designed the image of Meng Hu for the 2022 Spring Festival Gala of the Main Station as the logo of this year's Spring Festival Gala.
In the Shenzhen art world, Chen Xiangbo is a well-known symbol, in many art scenes can see his figure, he is a prolific, active artist, is currently the director of Guan Shanyue Art Museum, at the same time as the vice president of the Chinese Society of Industrial Brush Painting, the deputy director of the Art Museum Committee of the China Museum Society, the vice chairman of the Guangdong Artists Association, the vice chairman of the Shenzhen Municipal Federation of Literature and Literature, the chairman of the Artists Association, etc., and also takes a master's degree student at the Guangzhou Academy of Fine Arts, he integrates art, work, teaching and life. He is recognized as an "artistic model" in the industry. This time his design of the cute tiger image was selected by CCTV, it is not accidental, in recent years he has been doing the contemporary transformation of traditional culture, he said, this time to break the circle to play the national tide, all because Shenzhen has a mature design ecological chain, has a unique environmental advantages.
Explore the contemporary expression of traditional culture and paint the zodiac tiger with a sense of the times
A cute "Tiggo", both with a sense of animation, but also very young, as a Chinese painter, brush painter, how did he think of creating an anime tiger? Where did the inspiration come from? How did he give the traditional zodiac tiger a sense of the era?
Chen Xiangbo told Nandu reporter, "There are many young friends around, including those who do tide play, in recent years I have been doing cross-border and circle-breaking things, and I am also doing new media works, trying to use traditional culture in contemporary language, and transforming traditional Chinese paintings into different forms of art works." Not long ago, I came into contact with a young man who is also from Hunan, they have a brand dream world that makes games, and at the same time they are doing international tide play activities, doing a good job, ranking at the forefront in the world, I also went to the scene to see, experienced, these international tide play suddenly opened my mind. Just think that this year is the Year of the Tiger, is it also possible to do the tiger image to do the tide play, with some young friends of the Youth Artists Association to discuss, said that it can be achieved, through 3D modeling, make the corresponding products. So I tried to draw some tigers with cartoon sense, and at that time I casually drew a sketch of a tiger and posted it in the circle of friends, not wanting CCTV to do the Spring Festival Gala friends to see, saying that they could do the visual identity of the Spring Festival Gala. Ask me if I want to. I was certainly happy and later optimized the sketch twice. ”
When the reporter interviewed Chen Xiangbo, he was surrounded by three cute tiger tides that had just been made, one big and two small, like a tiger mother with two cubs. Chen Xiangbo said that they will create a national tide IP "Mengyao TIGER" to develop related series of cultural and creative products with different zodiac images created by him. Because Shenzhen has a unique environment and soil in this regard.
Although there is only one month from the sketch to today's CCTV announcement of the visual logo of the Spring Festival Gala, in fact, Chen Xiangbo has been painting the zodiac for 6 years, and in his recent "Tuna Yinghua - Chen Xiangbo Works Exhibition" exhibition, there is a full set of zodiac works displayed. Therefore, this time it was discovered by CCTV, which seems to be accidental, but in fact, it is not accidental.
Chen Xiangbo said, "Shenzhen as an innovative city, as a pioneering demonstration area, provides good conditions, to have talents in this area, to have such ideas, to produce can also be realized quickly." On the other hand, it is our responsibility to creatively transform traditional Chinese culture, and we should also follow the trend and use artistic sensitivity to keenly grasp the changes of the times. Innovation and creation is not falling from the sky, if in the mainland, there may be such an idea can not be done, but in Shenzhen, there are such conditions, we should not waste such a good soil and environment, so we should especially thank Shenzhen for this platform and atmosphere, thanks to this era, in order to produce such works. ”
In recent years, we have been doing exhibitions of zodiac works, and two exhibitions of zodiac works will be held in the near future
In recent years, Chen Xiangbo has been striving to explore the contemporary transformation of traditional culture, and strives to pursue a traditional "Datong" style and common sense of common appreciation. He believes that the realm of "Datong" is an artistic realm that can be inclusive and broad, while the ordinary heart is a big heart and is shared by everyone. In the sense of Chinese culture, only the personality that contains commonality is vital.
Nandu reporter learned that Chen Xiangbo has held an exhibition of zodiac works during the Spring Festival for six consecutive years. Last year, in the Year of the Ox, he did three exhibitions of the works of the zodiac cow in different art spaces in Shenzhen. Recently, he previously exhibited Chen Xiangbo's zodiac works at the Zifei Fish Art Museum on the afternoon of January 18, and on January 25, he will hold an exhibition of zodiac works in the Quyin Mountain House of Guan Shanyue Art Museum, which will display dozens of chinese zodiac tiger artworks created this year.
Chen Xiangbo said, "The meaning of the tiger in traditional Chinese culture is a symbol of being brave and mighty, driving away evil spirits and avoiding evil spirits, suppressing ghosts and disasters, and being auspicious and happy, and is also the protector of the zhenzheng and zhen evil." The totem worship and cultural legends about the tiger have become the most distinctive, long-lasting and most influential cultural phenomenon of the Chinese nation to communicate with people and gods, connect with nature, pray for blessings and ward off evil spirits, and live endlessly, and tiger culture has also penetrated into all aspects of national aesthetic culture as an important part of the national cultural spirit. In today's world, in the face of a century of changes and the epidemic of the century, the arrival of the Year of the Tiger will arouse the victorious belief of the sons and daughters of China! ”
Chen Xiangbo believes that "Chinese traditional culture is full of rich oriental humanistic spirit, and Chinese zodiac culture has been passed down for more than 2,000 years. In China's traditional aesthetics, the zodiac culture represents the meaning of auspiciousness, blessing and harmony, and has rich colors and characteristics of Chinese civilization. Therefore, he will cooperate with the postal department every year to make his works into postcards and spread and promote Chinese culture in a fairly popular and grounded way.
In 2018, 2019, 2020 and 2021, the State Post successively launched Chen Xiangbo's Chinese painting zodiac works "Rui Dog Yingchun", "Golden Pig Yingchun", "Rui Rat Yingchun", "Golden Bull New Year" After the New Year postage postcard. This year, the State Post (official edition) once again launched the 2022 "Tiggo Reward Blessing - Chen Xiangbo Zodiac Works Selection" a set of 6 postage postcards with a prize, together with an envelope for a total of 7 paintings.
Design is the most important grasp of modern urban culture, and it is also the most important means of urban marketing
In addition to using traditional folk elements, Chen Xiangbo's cute tiger image also uses very modern design elements, and he uses simple lines and contours to outline a rather joyful "Tiggo" image.
Talking about his views on Shenzhen design, Chen Xiangbo said that I am very optimistic about Shenzhen's design, and the recent Shenzhen Design Week was actually a good operation of Shenzhen's urban image, showing the trend and direction of future design. The Global Design Award set up by Shenzhen Design Week has a great role in enhancing the influence of Shenzhen design, and it is also the best way to transport and sell our city, our city needs to operate, through design as a starting point, it is more in line with reality, more in line with the development and needs of our city.
Chen Xiangbo believes that design is produced with large-scale industrial production, and good design can show the beautiful side of human nature. Shenzhen reform and opening up 40 years, the development of the economy will inevitably promote the development of design, may be ordinary people pay more attention to graphic design, in fact, design is related to all aspects of the city, Shenzhen in addition to graphic design, industrial design, interior decoration design are very strong, some design enterprises output value have done hundreds of millions of yuan. Design culture will be an important part of Shenzhen's construction of a pioneering demonstration zone of socialism with Chinese characteristics in the future. Shenzhen design is in a leading position in the country, and we pay more attention to graphic design, because graphic design is closer to art and pays more attention from a cultural point of view. Shenzhen's design, very grounded, is the best combination with the industry. Good design must be able to land, and integration with the industry can bring economic benefits.
Chen Xiangbo introduced that in recent years, Guan Shanyue Art Museum has also hosted the highest level of Chinese design exhibition in the country, which has been held in Shenzhen for three sessions. The fourth edition is currently being prepared, but due to the epidemic, the opening of the Guan Shan Yue Art Museum has been postponed to March this year.