Sometimes think about Samsung is really quite good, missing the Chinese market can still be the world's first. And since the moment Samsung ascended to the number one in the world, it has never let this first fall aside. There have been many challengers over the years, but none of them are opponents of Samsung. Recently, Samsung's 2021 annual shipments were confirmed.
The latest data from statistical agency The Elec shows that global shipments of Samsung mobile phones will exceed 300 million units in 2021, but this volume has not achieved Samsung's set goals. The reason given by the analysis is that the Samsung Galaxy S21 series has dragged its feet, because the series has global shipments of 25 million units in 2021, far from achieving its goal.
We know that the average shipment of Samsung's Galaxy S series before 2021 is between 35 million and 40 million per generation, and no one expected that the shipment of the S21 series in 2021 will only be 25 million units. The reason for this situation is actually very simple, one is caused by the lack of core, and the other is that this series is not obvious compared to the previous generation of upgrades, and the consumer's desire to change the machine is insufficient.
Interestingly, the Samsung Galaxy Z series is those two folding screen mobile phones, although the shipment is lower than the Galaxy S21 series, but it has completed the set goal. This shows that Samsung is still very satisfied with the shipment of folding screens, and will increase investment in folding screens in the future.
In fact, Samsung and other brands account for the majority of shipments or low-end models, such as: Samsung Galaxy A series and M series, but the domestic understanding of these two series is not a lot. This is a common problem in the field of smart phones, it seems that various brands are vigorously promoting flagships, in fact, to calculate the large number of shipments, we must look at low-end models.
The information shows that Samsung's shipment target for 2022 has been determined, and the overall number will reach 334 million units. As for whether it can be completed, it depends on Apple and domestic brands. If the domestic brand is strong, I believe that Samsung cannot complete this goal, especially in the overseas market, domestic brands must compete with Samsung, otherwise it is not far to rely on the domestic market alone.