In the past 2021, the domestic high-end MPV market ushered in a product outbreak, such as Toyota Xena, Kia Kahua and other popular players who have been fighting in overseas markets for many years, finally came to the Chinese market as a "joint venture", although the price is concentrated at around 300,000 yuan, but still received a strong response. Especially backed by the influence of "big brother" Alpha, coupled with the shortage of supply at the end of the year, the terminal market of Xena once reached the point where it needed to increase prices.
In contrast, today's independent brand of high-end MPV representative models for Roewe iMAX8, Trumpchi M8 and other products, although they also bring a comfortable experience, but concentrated in the price of about 200,000 yuan, greatly limiting the creation of a sense of luxury. However, in 2022, Hongqi, Lantu, Extreme Kr and BYD brands have targeted the high-end MPV market, and after seeing the performance of these four brands, I believe you will be able to feel the surprise of a long time.
Led by the red flag, it showed unexpected
As early as the beginning of last year, the news that "Hongqi will launch the first MPV in 2022" was uploaded on the Internet, when Hongqi had just completed the achievement of "annual sales exceeding 200,000 units in 2020", plus Hongqi H9 was just like the day in the sky, so almost everyone was very optimistic about this model. With the exposure of its appearance and interior some time ago, the image of this new car has gradually become clear.
In terms of appearance, even if it is wrapped in thick camouflage, it is still not difficult to see the design elements of the new car family. The front face of the new car adopts a straight waterfall grille, and the iconic red flag logo extends from the front hood to the middle net, which has a strong recognition and is fully capable of competing with Alpha. As for the interior, the new car is expected to provide high-end configurations such as suspended central control screens and rear independent aviation seats, and the strength should not be underestimated.
According to the plan, Hongqi's new MPV will be classified as the "Q series" representing business travel, and it is expected to achieve mass production in June and be officially listed in the second half of the year. Obviously, the product positioning determines the price, and the price of the new car is not expected to be too cheap, but it still has a lot of advantages compared with models such as Elfa and Lexus LM.
Lantu power, texture from the inside out
Objectively speaking, compared with most new car-making forces, the presence of Landu Automobile is not high; even if Landu FREE has two power models of pure electricity and range extender, it is difficult to achieve stand out in the face of the resistance of Weilai ES6 and Ideal ONE. Therefore, Lantu Automobile will aim at the MPV market that has been ignored by other new car-making forces, and Lantu Dreamer came into being.
At last year's Guangzhou Auto Show, the true appearance of Lantu Dreamer was announced for the first time, with a muscular front face and elegant body lines, creating an innate aura. What is more rare is that in terms of interior design, Lantu Dreamer adopts a through-line central control large screen, taking into account the entertainment needs of the co-pilot, and the addition of the rear large TV, car refrigerator and starry sky roof has enhanced its sense of luxury.
As for the power side, Lantu Dreamer also provides pure electricity and extender two power systems, and now the high-end MPV market is almost in a blank market, which also provides more possibilities for the development height of its development. It is understood that the new car is expected to be listed in the middle of this year, and as for the price and actual experience, we will continue to pay attention to it.
Extreme Kr counterattack, pure electricity brings surprises
Similar to Lantu Automobile, as a new car-making force focusing on pure electric technology, Extreme Krypton is also the focus of hot discussion last year, especially after the gradual delivery of Extreme Kr 001, the strong resource integration and product design capabilities of the Extreme Kr brand have been displayed. After this, the spy photos of the second model of the extreme krypton codenamed EF1E were also exposed, and the new car is expected to be positioned as a medium and large MPV.
From the appearance point of view, because the new car uses thick camouflage, it is difficult to see the design details of the shape, but it is currently certain that the new car will be equipped with a side sliding door, the wheelbase is between 3100-3300mm, and the cruising range is about 600km. As a brand focusing on the high-end market, the interior and chassis of the extreme krypton MPV are also expected to provide many high-end configurations, which may also be a good choice for home MPV users who pursue a sense of technology.
BYD pushes the new and stabilizes the high-end market
When it comes to BYD MPV, I believe most people will think of Song MAX, which mainly attacks the home market and has achieved good results in the first two years. However, Song MAX has been difficult to meet the needs of Chinese people for large 7-seat MPV under the "consumption upgrade", and in a social media interaction in November last year, Zhao Changjiang, director of the high-end brand preparation office of BYD Automobile, revealed the release plan of some high-end MPVs.
According to netizens, everyone hopes that BYD's new car plug-in hybrid model has a pure electric endurance of 200km, with a comprehensive range of 800-1100km; the endurance of pure electric models is 500-800km; it supports 223 seats and can be equalized. According to Zhao Changjiang, the new car is expected to be unveiled this year, with a new brand logo independent dealer network, and its performance will "far exceed everyone's expectations". It seems that BYD, which won a big victory in 2021, will also have a big move in 2022.
Conclusion: MPV has always been a segment that has been ignored by major car companies, but in the new energy era and the deepening influence of "multi-member families", it has become the next outlet that cannot be ignored. The high-end MPV of the above four brands have a greater charm, which once again helps the rise of independent brands, as netizens said: after reading Alpha is not fragrant; as for whether they can bring more surprises, we may wish to wait and see.