The new Ford Mondeo has been officially released, and according to the official, the new Mondeo will be available within the year. Perhaps everyone has forgotten what year the current Mondeo was listed, but the glory of Mondeo cannot be denied, and it is also one of the few American cars that can stand in the first echelon. Unfortunately, whether it is a domestic or global car market, the proportion of SUVs is getting higher and higher, and in recent years, a lot of squeezes have been made on the car market, and some brands have even directly cancelled the car business in some markets, and Ford is one of the representatives. Now when you open Ford's official website in the United States, you can no longer see any car on sale, and the analogy of "CAR" is only a member of Mustang. The new Mondeo is "going against the trend", which is still full of expectations, but can Mondeo, which has been away from the battlefield for a long time, return the car system to the mainstream?
Mondeo first entered the country in the form of imports, and the price of nearly 300,000 yuan was higher than that of the joint venture B-class car in the same period, although it also gained some popularity, but it can only be said to be a small fight in terms of sales, and it has basically disappeared in the old car market. The second generation of Mondeo was launched domestically in 2004, not only using globally synchronized technology, but also quite sincere in pricing. And this generation of models also subverted the Chinese people's perception of American cars (although this car is a solid European car), solid chassis tuning, coupled with atmospheric exterior interior design, in the face of the strength of the market at that time, such as Accord and Camry and other opponents are not afraid. With the driving experience of European cars and good hardware quality, this generation of domestic Mondeo can be said to have truly entered the mainstream vision of the public.
The success of the second-generation model also gave Ford full confidence, and the third-generation model was also launched at the same time, perhaps to highlight the new car, Mondeo added "win" as a suffix. This generation of models allowed Mondeo to lay the positioning of sports cars, the initial listed models directly follow the appearance of the European version, the original snowflake wheels plus sports kit design is unique, and coincided with the consumption transformation at that time, the rise of young consumer groups, Mondeo's sporty positioning is also in line with the market trend.
The launch of the fourth generation of models is naturally logical, and its birth day is also Ford's most spring breeze in China, all levels of models have a good market performance, the use of "Martin face" Mondeo, naturally live quite moist. Due to its styling, this generation has enough attention when it debuts. Coupled with the early 2.0T power of the whole series and the chassis tuning that continues the advantages of the series, the initial stage of listing can be described as a smooth sailing.
However, the auto market in the years after 2014 has also undergone major changes, with the popularity of small displacement turbocharging, and rivals have also taken a young sports style to cater to the market. With a "real sports foundation", Mondeo has slowly become a marginal product of the market because of the disadvantages of space and so on, coupled with the Factost engine, although the power is good, but the economy is much different from the opponent, coupled with the problem of quality control, which has led to an increase in complaints, Mondeo has gradually faded from the mainstream buyer's vision. Then there is the rise of SUVs, the living space of cars has been further narrowed, and the US market is surviving until 2020. In the domestic market, the fourth generation of Mondeo has never been replaced, and is currently in a pension state with only two 1.5T models.
Throughout the history of Mondeo in the country, it can be seen that Mondeo in the domestic market can be described as a high mountain and trough, compared to the glory of the past, the fourth generation of models in the middle and late period of life is indeed not good, from 2013 after the listing, in addition to the mid-term modification, there is no big move, plus the United States market Fusion (The American version of Mondeo) has withdrawn from the market, everyone has speculated whether this car series will disappear.
Although Mondeo's attitude in the domestic market gives people a feeling of "swinging rotten", but with the continuous exposure of spy photos of test cars, as well as the disclosure of domestic declaration maps and other aspects of information, it means that after nearly 9 years, Mondeo will also usher in its own reform. Judging from the pictures currently exposed, the new Mondeo uses the latest design language in appearance, and the front face uses the same design style as EVOS, and I personally think that compared to evos' feeling of teeth and claws, it is more appropriate to put it on Mondeo after slightly convergence, especially after the lower body, which is much more acceptable.
The design of the side rear is also not the usual way, the overall size is larger than the fourth generation model, but visually more compact. Due to the rather exaggerated wheelbase, the proportions of the tail box have been further reduced, giving it a hatchback feel, plus the addition of concealed door handles and a muscular feel after showing the 19-inch rims used in the model. The rear design of the car is also focused on sports, and the duck tail shape plus the through-type tail lights appear to be very capable and compact, completely unlike the design of conventional administrative cars.
The interior will use a large screen like EVOS, and the entire screen extends to the center console on both sides, focusing on the sense of technology and intelligence. The interior is not as stunning as the appearance, after all, with EVOS as the foundation, such an interior design is more like a new energy model, and it is more in line with the preferences of young people.
As far as the current static display is concerned, the new Mondeo's changes can be said to be quite thorough, both the shape and the interior are very "able to play", personally or quite appreciate the new Mondeo design style, both to ensure their own unique style, but also to rationally use a lot of popular elements. There is no specific information on mechanical parameters at present, but from the declaration information, it will also use the same 2.0T engine as EVOS, with a maximum power of 238 horses, which is still good in the data, and the 8AT with it is currently in service on many of its models, and it is still expected to perform its driving performance.
The release of the new Mondeo has added new vitality to the Ford product line that is in urgent need of new blood, after all, there has been no replacement plan for a long time, coupled with the delisting of the North American market, it is not surprising to be pessimistic about the fate of Mondeo. This time the new Mondeo chose to make its debut in China, and the high emotional intelligence statement is to attach importance to the Chinese market, but from the side, it is more to reveal helplessness. Judging from the sales data of domestic B-class cars in 2021, the domestic market still has a strong demand for traditional cars, and the top ten B-class cars will sell more than 100,000 units in 2021, proving that the B-class car market will still be the "fragrant food" of major manufacturers in the future, and still has enough potential compared with other regions, and Ford will naturally not give up this main battlefield.
But even though it is a new car full of sincerity, Mondeo wants to break through, and there are still many difficulties ahead. The most intuitive point is naturally the Mondeo car series, the Ford brand in recent years the enterprising for all to see, not only exclusively launched in the country overseas fans are hungry EVOS, like Ruiji such a new force to join, but also let the entire Ford brand show a gratifying upward trend. When getting used to Ford's focus on SUVs, everyone will be somewhat surprised by the sudden update of Mondeo, even though Mondeo has performed brilliantly in the past, but now the name Mondeo exists more in the second-hand car market than in the list of new cars. To arouse consumer interest, it is not enough to have a good-looking new car, how to rebuild consumer confidence, and reshape the image of Mondeo, is a task that Ford needs urgently but takes time.
Moreover, today's B-segment car market is completely different from the past, and Mondeo not only has to face its former opponents, but also faces new energy models that are eyeing the tiger. Whether it is the strong Japanese top three in recent years, or the European brand with a strong mass base, none of the opponents of the joint venture mid-range brand are fuel-saving lamps, and there is no absolute weak person in terms of both popularity and product strength. There are also many models like the Mondeo that are positioned to be sporty, and there are even models that are simply sports-oriented. In the face of competitors in the market, how competitive Mondeo is, it is still unknown, the concept of pure fuel models to focus on intelligence is undoubtedly innovative, and the grasp of consumer demand can be said to have a feeling slowly, but considering the embarrassing situation of the Mondeo car series in the market, to a certain extent, it will also affect the performance of new cars.
From the product point of view, the overall product performance of the new Mondeo is still in suspense, but in terms of evos performance, the product strength of the new Mondeo can still be expected, and there may even be some surprises. From the perspective of the market, although the influence is not as good as before, but the skinny camel is bigger than the horse, the overall recovery of Ford still has an advantage in the brand, compared with some "level 1" starting brands are also much stronger, to a certain extent, can awaken some potential user groups.
The re-enlightenment of the Diou car series also means that Ford's determination to fully revive the domestic market and start from EVOS to launch more new products that meet the needs of the Chinese people, at least in terms of attitude can be affirmed, and there will be more choices from the perspective of consumers. Back to the original topic, Mondeo wants to return to the peak, at this stage it seems unrealistic, Mondeo needs more precipitation, in order to re-establish confidence in it and even the entire brand, time is what Ford needs the most, but also what it lacks the most.