Who would associate an amiable old lady with a liar?
Today, the old lady named Liu Hongbin that we want to talk about is really such a one: a big liar!
Even the name "Liu Hongbin" is not guaranteed to be true.
This old lady, with three years, wandered in the health programs of various David TV, using nine different identities to frantically amass 8 billion yuan.
It has been jokingly called by netizens: China's "busiest divine doctor", "the first of the four major divine doctors", "false medical advertising performance artist"
So what is her true identity?
How did you scam such a huge amount of money?
Before Liu Hongbin's "debut", he was just an ordinary retired worker
In 2010, Liu Hongbin had just retired.
Although she has been busy for most of her life, she has never wanted to enjoy the blessings at home, planting flowers and teasing birds.
Probably because she is naturally able to speak the Tao and her personality is not very peaceful, she is ready to find something for herself to do after retirement.
Compared with other retired elderly people, Liu Hongbin's idea is too bold.
She actually chose the acting industry that young people choose.
There are rumors that she had a dream of being an actress when she was young, although I don't know if it was true or not.
But this time, Liu Hongbin, who has retired, decided to enter the "showbiz circle"
I don't know, Liu Hongbin really wants to earn some extra money to support his family, or he wants to take this opportunity to make a splash.
In short, she ran a lot of crews, did a lot of dragon sets, roles.
Although he only played some small roles, Liu Hongbin was very serious about acting.
So, she always gets notices.
And every time she participates, she plays the spirit of 12 points, and she can quickly enter the role on the set, and her acting skills are getting better and better!
Liu Hongbo's children, at the beginning, always felt a little strange about their mother's love of acting.
But it seems that the old man is very persistent, and he does not interfere too much in the mother's filming.
In 2015, the pace of life began to get faster, and the Internet era arrived.
But the elderly are not very quick to adapt to new things and get started.
At this time, TV shopping began to rise quietly, no more than the operation of complex mobile phones and computers, the elderly are more inclined to listen to lectures on TV, buy goods.
It's also easier for the elderly.
Moreover, there are TV stations as platforms, and the elderly are more at ease.
The old people in this period, under the good national conditions, began to pay attention to health care slowly.
Therefore, health programs have gradually been on the file of various David TV, and a variety of health care products have prospered in the market.
The other side
Liu Hongbin is working as a mass actor in a small crew.
By chance, she received an invitation.
The invitation was sent by a crew, who invited Liu Hongbin to shoot the advertisement and explain the product in the advertisement.
It was also this time that Liu Hongbin appeared in front of the camera for the first time as the heroine.
Faced with such a rare opportunity, Liu Hongbin felt like he had been hit by a pie falling from the sky.
She didn't think much of it and agreed.
Liu Hongbin performed very well in front of the camera, not only superb acting, but also the grasp of the rhythm is just right.
This time, the shooting successfully increased the sales of the product.
It is conceivable that the advertising cost this time is naturally very generous, and advertisers even hope that Liu Hongbin can continue to cooperate in the next shooting.
Liu Hongbin's kind and gentle eyes and full of white hair make the audience believe in what she said.
In the next shooting, the director first let Liu Hongbin appear as an authoritative expert.
Next, let her list some successful cases of self-healing.
Including a variety of difficult and complicated diseases, how to rejuvenate the magic hand, let Liu Hongbin make a lot of descriptions.
Then there will be some actors to make cameo appearances.
Let them tell the story of being tormented by illness.
Express the case of how the illness disappeared and recovered because of eating the "miracle drug" advertised in the program.
It creates the illusion that a terminal illness that could not be cured in a large hospital was cured by the products endorsed by "Liu Shen Doctor".
These "patients" also want to express their gratitude to Liu Hongbin in the program.
The whole shooting process was done in one go, perfectly.
The advertisement was posted on television at the time, and the response was particularly good, and the sales of the health product also increased day by day.
Advertisers also did not expect that such a creative and arrangement could have such a big effect.
So, looking at Liu Hongbin in front of him.
They believe that this is the most suitable spokesperson for future health care products.
Then, the advertising company carried out a more professional image of Liu Hongbin
Since then, Liu Hongbin has been officially packaged as a "divine doctor"
Liu Hongbin sells various products through a series of professional creations disguised as experts in major hospitals.
He also officially began his own path of deception as a "divine doctor".
At first, Liu Hongbin also worried about whether his behavior was illegal.
She even hesitated whether these so-called "medicines" would harm the bodies of those elderly people.
But the desire to make money, like Pandora's box, once opened, can no longer be closed.
The advertisers behind it just want to see product sales grow and make a lot of money.
They begin to lose themselves gradually.
There is only money left in the eyes, and there is no consideration of the legitimacy of the product and the physical safety of those old people?
With Liu Hongbin's "shine" in the advertising industry, advertising companies began to publicize Liu Hongbin's image to the outside world.
They introduced Liu Hongbin's image, information, and acting talent to some local TV stations.
Sure enough, after seeing Liu Hongbin's superb acting skills and product sales, the TV station also became extremely interested in Liu Hongbin and issued invitations to her.
Money is the biggest motivator
At this time, Liu Hongbo, the more fluent his lines became, and his acting skills became more and more superb.
She is already unable to extricate herself from the identity of the "divine doctor".
In order to make more money, advertisers decided to expand the scope of Liu Hongbin and product sales.
They are ready to let Liu Hongbin appear on television to participate in the interview program.
When she first appeared on Mongolian Tv, she appeared in the eyes of the audience as the "fifth generation of Mongolian medicine".
At that time, she also wore Fang Fang's small glasses in the lens, which seemed very knowledgeable.
And in order to match the identity of "Mongolian doctors", a set of authentic Mongolian robes was specially customized for her.
In the shooting, her lines and acting skills are pure, and her performance is also very real.
Let all the guests present, including the audience in front of the TV, be convinced.
But no one expected that her entire talk was a script prepared privately, and the patients who stood up on the show were all invited actors.
And Liu Hongbin's performance also has her own unique style.
In order to convince the audience, she carefully described her identity as an "expert" and her specific medical career.
When it comes to emotional places, it often makes the audience in the audience feel overwhelmed.
It is such a knowledgeable, warm, and medical "expert" who soon has a large number of loyal elderly fans, and some people even regard Liu Hongbin as a "contemporary Huatuo".
That's exactly what advertisers are trying to achieve.
The hearts of the old people are always soft, and the hearts of the old people are always lonely.
They can't stand Liu Hongbin's sensational narrative, and driven by emotion, many old people spend a lot of money to buy these so-called "magic medicines".
They believe that such authoritative experts must not deceive people, and television stations will not deceive people.
Their inner yearning for health made them believe in the words of this "divine doctor".
Slowly, Liu Hongbin became more and more confident.
She thought she could handle such a TV pitch, and her ambitions were growing.
As a result, Liu Hongbin began to participate in TV programs in multiple capacities and sell health care products.
In just three years, they have been hyped up on TELEVISION in many different capacities such as "Peking University Professor", "Miao Doctor Passing on" and "Chinese Medicine Expert".
Liu Hongbin has sold under the guise of these identities: heart and brain pills, sleep aids dinner, live bone dispersion and other products. She claims that these drugs have had immediate results.
Liu Hongbin appeared on tv programs in various identities for a while, and did not arouse everyone's suspicions.
Liu Hongbin and his advertising team began to carry out publicity across the country.
They not only publicized it on television, but also gave on-the-spot speeches and traveled to most of China.
Under such a large-scale publicity, Liu Hongbin's image of "divine doctor" is even more deeply rooted in the hearts of the people.
Even sometimes, she herself forgets who she is?
She herself is the reincarnation of the Divine Healer!
In fact, Liu Hongbin's deception skills are not superb, and many young people should be able to react quickly if they have watched her program.
The children of the old people who bought his products also knew the real purpose of Liu Hongbin and the team behind her.
But as the old saying goes, the older people get, the more stubborn they become.
They firmly believe in Liu Hongbin's identity and firmly believe in the efficacy of those "miracle drugs".
They also always ignore the dissuasion of their children, but instead blame them for filial piety.
Among them, the children of some elderly people also found Liu Hongbin's behind-the-scenes advertising to discuss the explanation, but at this time they had already rolled up money and left.
In turn, Liu Hongbin frequently changed his identity and continued to be active in major programs.
Liu Hongbin and her team behind the scenes, in order to let the elderly buy a large number and continue to buy the products they sell, first of all, they advertise that the drug is a "proprietary Chinese medicine", because the effect is slow and the side effects are small, so they need to buy several boxes at a time.
And there will also be corresponding discount activities and giveaway activities, triggering a large number of purchases by the elderly.
They seize the habit of thrift and thrift in the elderly, tie up their consumer groups with discounts and gifts, and stimulate the desire to buy.
In fact, the discounts and gifts they give are also a means of deception, but they are just a means of madly accumulating wealth.
These so-called "medicines".
Although it will not cause direct damage to the body of the elderly, it will not have any benefits, and its only role is to make Liu Hongbin and her team make more money.
In 2016, the State Administration of Radio, Film and Television of the Mainland issued a notice on the "Management of the Broadcast of Health Care Programs and Pharmaceutical Advertisements" to protect the rights and interests of the vast number of elderly people and improve their awareness of prevention.
But many old people still believe the words of "Dr. Liu Shen".
And this notice has not made these illegal teams restrained.
They came to remote rural areas to continue peddling counterfeit medicines.
With the growth of anti-deception and anti-fraud propaganda, Liu Hongbin's identity as an "expert" and "divine doctor" has finally begun to be questioned by the media.
They always feel that there is always a huge secret behind Liu Hongbin.
Sure enough, after a year of investigation and evidence collection, it was proved that the "drugs" sold by Liu Hongbin and his gang were all sanwu products, and their behavior was a complete swindling.
Liu Hongbin was taken away by the police and formally investigated.
As a result, it was dug out that Liu Hongbin's identities of nine experts on tv programs over the years were all fabricated.
And her real identity is just a retired worker, an actress.
Identities are fake, self-reports are scripts, and even patients are cameos.
The so-called "miracle drug" she sells does not have any relevant signs, and even the phone number on it is fictitious!
At this point, the fraud of Liu Hongbin and the team behind her was exposed!
They defrauded a large number of elderly people, and the amount involved reached as much as eight billion.
Many elderly people, even accumulating a lifetime of property, are easily deceived by them.
Soon, the relevant responsible persons behind Liu Hongbin were all arrested according to law, and as the main actor, she will also be punished by the law, and the companies that have cooperated with her will also face high fines.
Actually, in my opinion.
Liu Hongbin can easily deceive so many elderly people with the identity of "divine doctor", which also reflects another social phenomenon.
In fact, many elderly people are lonely inside.
They often say: When you are old, you will eventually go into the ground, and now you don't care about anything.
In fact, in their hearts, they care a lot, care about their bodies, care about whether there is anyone around them who cares about them, and is willing to accompany them.
It's just that their ideas have become simpler, sometimes as simple as a child.
They hope, and only hope, that they can live a few more years in good health, and that their children can take some time to accompany them.