Modern jersey culture doesn't seem to have eliminated the desire for all vintage things, so Admiral, a British sports brand who is a pure-blooded "retro royalty", finds himself in the best time to return to the field of modern football jerseys, so this return is grand and natural. And for those who are accustomed to seeing the jersey circle template rampant, we are also happy to see such a brand with a long history enter the turmoil.
If anyone remembers Admiral Admiral's jersey of this brand please raise your hand? I believe that only 1 of the 10 people who know it may be a poor person, and this single seedling is most likely an uncle over 40 years old. That's because Admiral Admiral The brand had a reputation as a soccer equipment manufacturer decades ago, but after the millennium the brand shifted its focus to cricket, so in the ensuing years the brand gradually faded from public awareness until it disappeared. In addition to brief collaborations with Leeds United and Wolves, the most recent professional team involved is the lower-level Wimbledon. But the sponsorship of J1 League side Iwata Joy's new season shirts makes us excited that England's oldest sportswear brand could return to football.
The growing demand for jersey culture by modern fans has made the design of soccer jerseys far beyond the green field, especially in these decades. While the big three of Adidas, Nike and Puma now dominate the jersey space, they should all be particularly grateful to one brand, Admiral Admiral. Admiral The brand seems to have disappeared from football, but they are destined not to be forgotten. They left a legacy that will forever go down in history for the jersey culture with their unique and classic designs, not only producing and designing some of the best jerseys of the time (England's 1982 World Cup shirt was one of the best), but also becoming the guides of the future direction of jersey design.
The brand's true masterpiece of shirt culture was the design of the shirt for Leeds United in 1973. Before that, the jerseys on the pitch were all monochromatic, boring and boring, and it was they who pioneered the colorful jerseys. It was undoubtedly a radical, controversial moment at the time, and a reformer who dared to break the rules of the game. Coinciding with the transition from black to full color television, this vivid and novelty of the gown offers football clubs a new way to market themselves and earn additional sponsorship revenue: wearing a completely redesigned jersey on the pitch, then selling the corresponding shirt to fans, allowing the shirt to move from the pitch into public life. This move effectively opened up a vast market for jerseys aimed at fans, and their revolution did not stop there...
In 1974, they were granted sponsorship of england jerseys, not only designing a shirt that the England national team had never worn before (white, pointed necks, bold red and blue lines added to the sleeves), but also being the first company to place their brand logo on the England national team jersey – a controversial move at the time.
From Lineker to Aran Shearer, from Osvaldo Adiles to Cantona, the great players who have graced English football in the past have worn admiral Admiral's shirts. This is also the best way to express the brand's deep heritage, so for them to become the shirt sponsor of Iwata Joy in the new season, the "triumphant return" is the most obvious significance, and looking back at history will also make us, the lovers of jersey culture, feel the heart of such a long-established brand.
As the true rulers of the field of jerseys in antiquity, we have picked out our favorite 10 trench coats from this century-old British brand. I have to say that the small shorts with the earthy hairstyle are the most iconic representatives of that era.
10. Glasgow Rangers away 1990-92
All the details of this jersey are focused on the collar and, of course, the tri-color panels on the sides of the shorts.
9. Leeds United Home 1976
With bold point-necklines, yellow-and-blue stripes echoing the neckline and cufflinks, and of course the trims on the sides of the shoulders and shorts, this jersey was clearly the most handsome outfit of its time.
8. Southampton Home 1977-78
The first appearance of the saints, the pinstripe elements on the clothes also appear on the collar, the cuffs...
7. Manchester United home 1978-79
Again, this is a classic jersey with a collar and cuffs that echo each other.
6. Southampton away 1991-93
We strongly hope that the Saints' jersey sponsors will now come to replicate this jersey.
5. Wales home 1976-79
The shirt is bound to cause disagreement, but we all agree with this radically subversive design, and Manchester United have adopted a similar design. Is it that the overlap between the lines on the shorts and the clothes will make the player slightly funny?
4. Tottenham Hotspur home 1977-80
Kappa is considered the king of the use of string marks in modern football equipment, but before that, Admiral Admiral had already played it well on the jersey.
3. West Ham home 1980
Trevor Brooking is so handsome in her V-shaped lines!
2. Leicester City home 1983-85
Undoubtedly one of the best Leicester jerseys ever.
1. England home 1982
This jersey is the YYDS of the jersey world, so there's no suspense in the first place, right?
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