"In December 2021, the 2023 'East Asian Cultural Capital' final examination event hosted by the Ministry of Culture and Tourism was held in Beijing, and Meizhou successfully passed the final examination, becoming the first and only city in Guangdong Province to pass the final examination. In this context, how to take the inheritance and comprehensive innovation of Meizhou's excellent intangible cultural heritage as the connotation, build the concept of 'internationalization of Meizhou traditional Hakka mountain song music', enhance the global resources of traditional culture and empower Hakka cultural and creative products is worth pondering. At the first meeting of the eighth session of the CPPCC this year, Zhong Wen, a member of the Meizhou Municipal CPPCC Committee, an ambassador of Meizhou Tourism, a publicity ambassador of the East Asian Cultural Capital, and a young actor, submitted a proposal for the internationalization of Hakka music in the context of the East Asian Cultural Capital.
▲ Zhong Wen was interviewed by a reporter from Meizhou Daily.
Zhong Wen suggested that we should start from the three aspects of Hakka music concept, Hakka mountain song cultural tourism expression form, and borrowing power to create IP. The first is to integrate and innovate "national music" and "world music", by highlighting the elements of Hakka mountain songs, improving the arrangement and instrumentation, innovating in singing methods, "cross-border" in performance methods, and using modern music or methods of skillful integration with certain musical elements, which not only retains the charm of Hakka mountain songs, but also drives new trends. The second is to use the beautiful landscape of Meizhou as the background, excavate Hakka culture, tell Hakka stories, create a Meizhou version of the "Liu Sanjie" music and TV series, and put and publicize it on multiple media channels and new media platforms, and further create an international image of the cultural capital of East Asia. The third is to establish Meizhou's music IP with the help of the Hakka mountain song image that has influence in the public, create character IP stories and music, and make articles around it, including songs, film and television, cultural creation, industry, etc., to further enhance the influence of Meizhou cultural brand and make every effort to open up markets at home and abroad.
Text: Meizhou Daily reporter Lai Yunxiang
Photo: Meizhou Daily reporter Lin Xiang
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