The epidemic has prompted the digitalization process of enterprises to advance at a rapid pace - it is already a well-accepted conclusion that enterprises need to reduce costs and increase efficiency, create intelligent bases and efficient collaboration capabilities through digitalization, and let production factors flow intelligently.
No matter how slow it is, it may not be able to keep up with the times!
So for organizations, how to understand the essence of digital transformation and find the starting point of digital transformation? And how to iterate on its own continuous evolution?
Mingluo Technology, an enterprise-level data analytics and organizational intelligence service platform, has helped digitally transform P&G, Huawei, CRRC, Shanghai Metro, and more.
This Saturday (January 22) at 9:00, Minghui Wu, founder and CEO of Mingluo Technology, will be a guest of Chaos, bringing you the course "Mingluo Technology: How to Achieve Digital Transformation of Service-oriented Organizations?" 》。 As an expert in enterprise digital transformation, Professor Wu Minghui will start from Mingluo's own digital transformation practice and analyze the underlying ideas and methodologies of digital transformation of service-oriented organizations.
Hikvision's transformation: "volume" to the depths must serve
Hikvision is an important enterprise in the field of security in China, and its core product is the camera.
But a few years ago, Huawei suddenly entered the camera industry and released more than two dozen cameras. Many people believe that this will pose a great challenge to Hikvision's business.
However it has grown very steadily over the past few years in revenue and profit, why? The founder of Hikvision said that the core of our competition with Huawei is that we can meet the customized and personalized needs of customers.
If Huawei only produces more than two dozen kinds, it will certainly not be able to meet the needs of using cameras in many commercial scenarios. Hikvision can customize a wide variety of cameras, and can even produce only 20 in a batch.
Therefore, when more optimization can be done simply by infrastructure construction, the optimization of the further is done by the service. Similar companies include General Motors, Microsoft, and so on.
More and more companies are gradually beginning to take the service route, so what is the essence of service? What is the difference between a change and an invariance in service design? How to win with service like Hikvision, retain and gain more consumer trust?
IKEA's peak final design: you cool it more cool
Everyone's shopping experience at IKEA is similar, but the happiness you get in the end can be very different.
The real end of IKEA products is actually assembled at home. The whole process is very happy, and the children at home are full of fun, like making games, building blocks, and finally seeing a product ending process. And that's what IKEA wants to see.
The same example is that when the game ends with the battle, various "heart machine" settings appear, for example, some hotels in Japan will give guests small gifts at checkout, and so on.
Why is Ending Point so important? How to do service design like IKEA? How do you create a peak-to-end experience like a game?
(Click the mini program to book a lesson)
Zeng Ming's question: Sooner or later, services in the traditional way will be eliminated!
In 2020, Zeng Ming asked Wu Minghui such a question, how does Mingluo do digitalization in the end? Wu Minghui replied that there are many colleagues who analyze the needs of customers every day, analyze and then produce software, and finally develop.
After listening to this answer, Zeng sighed and said that enterprises like you that are still using the traditional service model for service will be eliminated sooner or later!
This sentence deeply stung Wu Minghui, so Mingluo began to digitally transform and empower all walks of life.
So, how did Mingluo Technology transform? How to achieve personalized requirements at scale?
CRM bug: a bit "anti-human" at the beginning
Some CRM software has such a sales conversion funnel analysis, for example, how many leads are converted into business opportunities, and how many business opportunities are converted into customers.
Mingluo Technology also purchased similar CRM software, but when they analyzed Mingluo's own conversion funnel, they found that its business opportunity conversion success rate was 100%?! This is certainly not possible.
So why is that? Its sales and service team, when encountering business opportunities, does not fill in at the first time, but waits for the orders to be signed before making up for this process. People don't like to fill in this kind of stuff in essence, and the process is very anti-human.
This story tells us that in the field of digital transformation, there is still a lot of room for further optimization, so how can we find and solve these optimization needs?
Pharmaceutical sales for the right medicine: can it even be digitized?
A pharmaceutical chain enterprise, each pharmacist in its pharmacy in the sales process, has its own set of standard words, this is a set of systems invented by the company, called sales of six secrets, such as one said there is, two questions ...
Each of its six steps is a very elaborate design that increases the conversion rate of the entire conversion funnel. At the same time, the sales process of each drug has a very professional and complex way of explaining. The problem, however, is that the managers of the company do not have the first way to know whether these methods of explanation are effectively implemented offline.
Later, through the digital empowerment of Mingluo Technology, the company finally got an accurate result, and their conversion rate to the store was 30%.
How exactly does this work? How to use interactive digitalization to cope with the complex and difficult service industry and truly capture the needs of users?
Course Structure:
Part I: How can a service organization evolve?
Part II Digital Transformation: How to Achieve Personalized Needs at Scale?
Part III Organizational Upgrade: Integration and Iteration of Customers, Employees, and Information