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Unforgettable 2021
Depart for 2022
From January 14 to 15, 2022, the 2022 National Marketing Conference of New Era Shengda Flooring was held in Chengdu. The company's chairman Zhao Yiming, vice president Zhao Ping, Yue Zhensuo, supervisor Luo Yafang and other company leaders and business representatives of various branches a total of more than 40 people attended the meeting, due to the impact of the epidemic, nearly 100 online marketers attended the meeting synchronously, focusing on the present and looking to the future.
Run with all your might and start a new chapter
This year, the home furnishing industry is changing, Shengda grasps the opportunities and challenges, does not forget the mission, breaks through many difficulties, and forges ahead.
At the beginning of the conference, Chairman Zhao Yiming delivered a speech with the theme of "Condensing Shengda's Banner and Creating Shengda Brilliant Together", requiring that in the new year, we should unswervingly take the road of innovation and reform, and meticulously expounded and analyzed multiple dimensions such as institutional innovation, model innovation, channel innovation, management innovation, product innovation, training innovation, etc., so that the participants had a clearer and deeper understanding of the company's 2022 innovation road.
Accelerate innovation in marketing models. Grasp the characteristics of the Internet era, innovate online marketing methods, so that end users can learn about our brands and products from a variety of channels, experience the richness, appearance and functionality of our products, thereby radiating offline stores, making it easier for our first-line shopping guides to serve users.
Branding is about creating differentiation. Therefore, Chairman Zhao Yiming stressed the need to work the product system, adhere to the differentiated product concept to carry out product research and development and production, strengthen external cooperation, and carry out extensive cooperation in new materials, new technologies, new processes, environmental protection, functions, appearance, patents, etc., to empower the value of products and increase the competitiveness of Shengda Flooring in the market.
Subsequently, under the presidency of Yang Rui, sales management director of the marketing center, representatives of various business departments, centers and functional departments of the company took the stage in turn, reviewed and summarized the work in 2021, and planned and laid out the goals for 2022.
Combing summary Layout 2022
Cohesion, carry on the past and open up the future. Liu Bo, deputy general manager of the marketing center, He Yi, deputy director of the marketing center, Long Yuanping, director of the planning department, Wang Dong, store designer, Wang Yunhui, director of bulk engineering of the engineering company, and Yuan Hong, president of the collection and mining business department, respectively, from the 2022 marketing ideas, brand promotion strategies, interpretation of the theme promotion activities throughout the year, store construction standards, engineering operation ideas and specific plans, and the operation ideas of the collection and mining division, respectively, pragmatic and truth-seeking, clear combat policies, clear goals of struggle, layout 2022.
Representatives of Sichuan, Chongqing, Hubei and Hunan branches took the stage to share marketing plans with everyone through data analysis, case elaboration and experience sharing, mobilized participants to open up their thinking, actively discuss marketing methods, and innovate work models.
In 2022, opportunities and challenges coexist, difficulties and hopes coexist, in the maintenance and development of the market, every set of data, every case, and every experience in 2021 will become the driving force for Shengda people to work hard in 2022.
Sign a military order to cultivate the responsible fields
At the meeting, Yue Zhensuo, vice president of New Era Shengda, signed a letter of responsibility for the mission goals with Yuan Hong, president of the collection and mining business department, and Xia Bing, director of engineering and after-sales, to clarify the responsibility field in 2022. Subsequently, Liu Bo, deputy general manager of the marketing center, signed a letter of responsibility for the task target with the heads of various branches and anchored the 2022 business goal!
Looking back on the past glory years, looking forward to the future of splendid future. We are full of ambition, full of pride, and our blood is boiling. In the past 365 days, in the flowers and thorns, Shengda people have opened a new chapter, shouldering a new mission to challenge and create.
In 2022, we will not slacken our efforts and carry the mission on our shoulders; our footsteps are tenacious, and the obstacles are long and long;we will unite our hearts and minds, break the situation and write good results; and concentrate on a new era to create a new ascension that belongs to everyone!
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