At the end of 2020, Geely released the SEA Haohan architecture for pure electric vehicles, and the first model, the Krypton 001, was launched in April last year. Online models learned that Geely will also launch high-end hardcore SUVs and hardcore pickup trucks based on the SEA architecture in the future, and its competitors will point directly to the Great Wall Gun pickup trucks and tank brand models. According to the plan, the two new models will belong to the new pure electric "high-end off-road" brand, and one of the models will be launched at the end of this year. (The picture below is a patent diagram of the new pickup truck, only shown)
At present, there is limited news about Geely's hardcore SUV, but its new pure electric pickup project is currently in the bidding stage. The announcement shows that Geely has set up an independent pickup truck company that will create high-end new energy pickups. Combined with the project time node, the new car will most likely be the first model to be launched by the new brand at the end of the year. In addition, Geely has registered a number of new LOGOs in the Trademark Office, and it is expected that one of them will be installed in the new brand model.
(The above picture shows some of the new LOGO only)
From the perspective of the entire market, domestic off-road SUVs and pickup models are no longer niche. Great Wall, Chery, Dongfeng and other mainstream independent brands have begun to lay out, the Great Wall has launched a tank brand and gun pickup truck series models; Chery Jietu will launch a hard-core SUV and pickup, the first hard-core SUV will be listed next year; Dongfeng's high-end electric off-road vehicle will be put into production next year. With the addition of Geely's high-end off-road models, the domestic hardcore SUV and pickup truck market is expected to usher in more abundant new products.