In recent years, perhaps everyone can feel the impact of the information explosion, and the expansion of various audiovisual feelings has greatly enriched everyone's observations.
But that's just the beginning!
With the maturity of XR-related industries, especially the VR (virtual reality) industry, the future content market will usher in another outbreak.
According to data from the China Academy of Information and Communications Technology, the global VR terminal shipments in 2020 will be about 5.67 million units, and it is expected to increase to 33.75 million units in 2024, with a compound annual growth rate of 56%; the global VR industry market size will be about 62 billion yuan in 2020, and it is expected to increase to 240 billion yuan in 2024, with an annual compound growth rate of 45%.
The rapid popularization of VR terminals and the rapid expansion of the industry are not accidental.
On the one hand, the maturity of the VR industry is the inevitable result of a number of technological advances.
Like the shift from 2D movies to 3D movies, each of us wants the Internet to bring 3D experiences, but limited to the shackles of technology, it cannot be achieved for a long time.
But now with the advancement of artificial intelligence, 5G, Internet of Things, big data, as well as computing power, display and other technologies, VR-related hardware is gradually becoming lightweight and mobile, and consumer demand has gradually reached in terms of wearing feeling and actual experience, as well as performance and price, which are the basis for the rapid development and popularization of the VR industry.
On the other hand, the emergence of the epidemic has also played a significant catalytic role in the expansion of the VR industry.
The sudden outbreak of the epidemic has led to the stagnation of offline activities of many enterprises, and in order to solve the actual needs, enterprises can only switch to online forms. For example, online office, online conference, online exhibition, etc., on the one hand, meet the actual needs, on the other hand, it also avoids the epidemic prevention risks brought about by the gathering of personnel.
At the same time, VR applications are also expanding rapidly, such as games, education, medical, engineering, e-commerce, social and so on. Specific applications, such as VR house viewing, VR car viewing, VR driving, etc., I believe that many users have already experienced.
The promotion of technology, the catalysis of the epidemic, and more factors have combined to drive many related companies to increase investment in the VR industry and promote the rapid expansion of the VR industry.
However, at the same time as the industry expands, there are also some problems that appear, and the more obvious point is the lack of content.
Users who have used VR headsets may feel that in the actual movie, 3D video content is roughly produced, the quantity is scarce, and the quality and richness are far from meeting the needs of users.
Solving this problem requires a lot of content capture and post-production work, which relies heavily on panoramic technology.
Regarding panoramic shooting, it can be simply understood as recording the scene by rotating the shooting or panoramic camera, and then obtaining a complete panoramic image through stitching and synthesis, etc., and then producing a VR panorama, so that the viewer can watch up and down 360 degrees, which is completely different from the ordinary 2D visual experience.
The advantages of strong authenticity, strong interactivity, strong plasticity, etc. also determine the wider scope of application of panoramic video, which can be perfectly integrated with many industries, and the prospect is very optimistic.
At present, the market demand for panoramic content is very strong, the software and hardware companies involved in it are also increasing rapidly, and the training of panorama-related talents is also very urgent, how to systematically cultivate relevant talents also tests today's campuses and other educational institutions.
In order to meet the needs of students and the industry, Sina VR and the joint educational institutions have launched relevant practical training courses to provide systematic and convenient solutions for students to learn panoramic technology, related equipment, shooting skills, post-production, etc. through online means.
Welcome students who love virtual reality and love panoramic shooting to participate, and welcome more training institutions to cooperate together. I believe that through continuous talent training, vr content ecology will develop rapidly!