A few days ago, Zhang Xiyong, general manager of BAIC Group, revealed at a media communication meeting: "BAIC BJEV's sales target this year is 100,000 vehicles, including 40,000 Jihu, and strive to impact 300,000 vehicles in the future." "Based on current sales, BAIC BJEV will sell 26,127 vehicles in 2021, and the annual delivery volume of the Jihu brand will be 4,993 vehicles. If the sales target is met, the former will increase by 282% year-on-year, and the latter will increase by 701% year-on-year.
It should be pointed out that the annual sales of BAIC BJEV have exceeded the 100,000-vehicle mark as early as 2017, and the sales volume has reached 150,600 units by 2019. However, in 2020, the situation took a sharp turn for the worse, with annual sales of 25,900 units, down 82.79% year-on-year. In April 2021, "technology master" Dai Kangwei took over the baton of BAIC BJEV, which only blocked the decline in sales of BAIC BJEV, with annual sales of 26,100 vehicles in 2021, which is still far from the glory of BAIC BJEV.
Obviously, it is not easy to shine a goal into reality. In 2020, Liu Yu, then chairman of Beiqi Blue Valley, set a target of selling 12,000 ARCFOX Jihu in 2021, but the sales of the Jihu brand in 2021 have not yet reached half of the target. If you want to achieve the goal set by Zhang Xiyong, BAIC BJEV's sales this year need to increase by 282%, the sales of the Jihu brand need to increase by 701%, and as for the impact of 300,000 vehicles, it needs to be more than 11 times on the basis of sales in 2021.
At present, BAIC BJEV owns two brands, Beijing Automobile and Jihu Automobile, with a total of 9 models on sale. According to the plan, BAIC BJEV will launch 9 new models in two years, but it remains to be considered how much the specific new car can bring to its sales. Among them, the Alpha T Huawei HI version listed this year will be equipped with Huawei automatic driving technology, referring to the difference between the alpha S ordinary version and the HI version of about 54%, it is expected that the alpha T HI version will be priced between 350,000 and 400,000 yuan.