In the 2021 luxury brand sales ranking, BMW won the first place in the luxury brand sales list with a large lead, and its insurance volume in 2021 was 833,700 units, an increase of 9.91% year-on-year. It is worth mentioning that BMW's old rivals Mercedes-Benz and Audi have sales of 1.25% and 4.8% respectively in 2021, so what strength does BMW have, and can it achieve positive growth in year-on-year sales under the premise of ranking first in luxury car sales? Today we will take a look at BMW's sales performance in China in 2021.
(Data source: Compulsory traffic insurance coverage)
First place, BMW Brilliance 5 Series
Cumulative sales in 2021: 172591 units
The 5 series has always been a popular luxury brand medium and large sedan, different from the Mercedes-Benz E-class over-business, and audi A6L and special "official car" model is that the overall aura of the BMW 5 series can be said to be both sporty and fashionable, plus this generation of BMW 5 series in terms of sportiness and comfort have achieved a good balance, so the number of people who buy it is naturally very many.
In 2021, the cumulative insurance volume of BMW 5 Series has reached 172591 new cars, as a luxury brand medium and large car priced at 42.98-55.19 million yuan, so many people can choose the BMW 5 Series in 2021, which shows that the Chinese people are really rich, and indirectly proves that the ability of Chinese people to buy luxury cars in 2021 is still quite strong, isn't it?
Second place, BMW Brilliance 3 Series
Cumulative sales in 2021: 171153 units
It is said on the Internet that the 3 Series is the "soul" of BMW, so under the influence of such a thinking, many people usually consider the 3 Series when they need to buy a BMW car. However, the athletic performance of this generation of 3 series has declined, and many people have said that they do not have the previous generation of F35 series BMW 3 series strong control and easy to open, but have become more comfortable, so if you buy BMW 3 series is with high expectations, then this generation of 3 series may disappoint you.
Of course, most people buy the 3 Series without the need to get off the track, so the control of what is actually the average person can not open at all. This generation of 3 series gives me the feeling that it is a luxury brand medium-sized car suitable for comfortable driving and at the same time has certain handling performance, and it has been on the market for two years now, so the terminal has also appeared more than 20,000-30,000 discounts. Finally, the cumulative number of insurance for the BMW 3 Series in 2021 is 171153 new car, second only to the BMW 5 Series. Considering that the 3 Series is very famous and the price is still relatively cheap, it is normal that it can sell so many cars.
Third place, BMW Brilliance X3
Cumulative sales in 2021: 147303 units
BMW's best-selling SUV model in China is the X3. As an urban road SUV, BMW X3 has dropped a lot since its price has been domestically produced, plus the current X3 terminal has about 40,000 discounts, so in the case of Mercedes-Benz GLC and Audi Q5L do not want to choose, BMW X3 has naturally become the best alternative in the minds of many people. In addition, the BMW X3 does not look so much like a luxury SUV model purchased to cope with business and officialdom, so many wealthy people feel that the BMW X3 is more in line with their taste.
In 2021, the cumulative insurance volume of BMW X3 reached 147303 new cars, although it was not as good as the previous BMW 5 Series and BMW 3 Series, and the ranking also came to the third place in BMW's model sales, but the price of X3 was not cheap, and the terminal discount was not as large as audi Q5L and Mercedes-Benz GLC, so in fact, its bicycle profit margin was very high. Finally, BMW X3, as a luxury brand medium-sized SUV, is actually very balanced in product strength, so there are actually more people who buy it.
Fourth place, BMW Brilliance X1
Cumulative sales in 2021: 97,074 units
BMW X1 is now facing a replacement, so its terminal discount is actually very large. In terms of the quotation given by a website, the BMW X1 with a guidance price of 27.98-33.98 million yuan currently has a comprehensive discount of 60,000-70,000 yuan, so it is actually possible to start the naked car model of BMW X1 in the early 200,000, which is still very attractive for most people.
In addition, bmw X1 has a lot of space, although the seat cushions are not long, but such a large rear space still makes many consumers with household needs move. After all, the SUV with the same price of more than 200,000 is also so big in the Honda Crown Road space, and bmw X1 is still a luxury brand, so the brand aura is naturally stronger. Finally, the cumulative number of BMW Brilliance X1 in 2021 is 97,074 units, and the average monthly sales level of more than 8,000 vehicles also makes it the fourth best-selling model of BMW in China, so the overall cost performance is still quite high.
Fifth place, BMW X5 (import)
Cumulative sales in 2021: 54,798 units
BMW X5 has always been sold as an imported model, although the price has reached the range of 69.99-83.99 million yuan, but with a good appearance and strong road performance and control capabilities, BMW X5 in 2021 still reached 54,798 new cars. In addition, the reputation of BMW X5 has always been very good, and the accumulation of several generations of models has also made BMW X5 have a large number of fans and fans in China, so it can become the best selling model in BMW's current imported models.
Finally, in 2022, we will usher in a new domestic BMW X5L model, the new car is not only lengthened by 130mm, the appearance and interior are basically introduced originally. In addition, the price of the BMW X5 after domestic production is expected to be lowered to 550,000 yuan, so the cost performance is really quite high. In short, if the BMW X5 is not hindered by imports, I believe that its sales will increase, so this also makes me look forward to what kind of sales performance it will achieve after the domestic production in 2022, let's wait and see.
Well, the above are bmw's best-selling 5 models in China, in addition to the above 5 best-selling models, the models in the sales ranking are BMW 1 Series, BMW X2, BMW 7 Series (imported), BMW 5 Series (imported) and BMW X4 (imported), for the sales of these models, what do you want to say? What are your opinions and opinions on the 5 best-selling models of BMW in China in 2021? Leave a message in the comment area below, let's discuss it together. (Text/Univision Auto Dazhuo)
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