Affected by the epidemic and the supply chain such as chips, the performance of the top three German BBAs in 2021 in China has also shown significant ups and downs. BMW knocked Mercedes-Benz off the horse with 833,700 vehicle sales, an increase of 9.91% year-on-year, and won the first place in the sales list of luxury brands in 2021. The former "big brother" Mercedes-Benz fell by 1.25% compared with last year, ranking second with sales of 782,700 vehicles. The position of "old third" is still occupied by Audi without accident, and the performance of 696,400 vehicles and the year-on-year decline of 4.8% have a big gap with "BB".
Although on the whole, the sales ranking has been determined, but if you look at the sales data of a single model, you will find that there is still a certain discrepancy: BMW is still in the top of the sales, but Mercedes-Benz is overtaken by Audi in single product sales, and Audi can also be regarded as a boost. So today we may wish to briefly understand the BBA's respective single product sales KINGS, and why they can become the most top-selling existence.
BMW's single product sales king
BMW Brilliance 5 Series
Cumulative sales in 2021: 172591 units
BMW 5 Series in the domestic luxury market evaluation has been relatively good, flexible and light chassis tuning, with strong power output, 5 Series can be said to refer to which to play, especially when just starting and when the speed is low, will make you feel the real driving fun. The sporty and youthful styling is also more pleasing to young consumers, especially last year's annual redesign has improved the previous rough style through continuous optimization, making it more refined, which is worth adding a chicken leg to the BMW designer. The upgrade of the comfort configuration and safety configuration has also significantly improved the competitiveness of the BMW 5 Series at the same level
Therefore, on the whole, the overall product performance of the BMW 5 Series is more focused on young consumers, and the brand aura and product image in the market recognition is also relatively young, which can be seen as the booster of the BMW 5 Series in today's young people's automotive industry. However, its humble interior, which has always been criticized and criticized, has also become the first hurdle that people have to cross when choosing the BMW 5 Series.
The king of Audi sales
Audi A6L
Cumulative sales in 2021: 155,560 units
Audi A6L is a product with a relatively balanced performance in all aspects of these three models, after all, it belongs to the Volkswagen family, and there is no need to say more about the cost performance, and this middle way is also more in line with the style of shopping malls and careers, so most of the consumers who choose Audi A6L are middle-aged business people. Of course, this is actually related to the audi A6L's deep-rooted "official car" cognition and concept in China.
Nowadays, although the new generation of Audi A6L still maintains a stable business atmosphere, but with the appearance of not losing the E-level and the interior style that is better than the 5 Series, as well as the relatively cheap price positioning, especially the blessing of the quattro four-wheel drive system, the visibility on the road is still relatively high, after all, for consumers who love the BBA brand aura, in the Mercedes-Benz E-Class that cannot accept the BMW 5 Series interior and refuses to take over the mercedes-Benz E-class at the end of the product, the Audi A6L that has just completed the replacement is undoubtedly the best choice.
Mercedes-Benz single sales king
Mercedes E-Class
Cumulative sales in 2021: 140,490 units
The current generation of Mercedes-Benz E-Class has been in service for 6 years, in the face of the old rivals to push the new generation, with less than 100,000 preferential efforts can still achieve more than 140,000 sales, which shows its luxurious attributes and the strength of the brand aura. It is not an exaggeration to say that the reason why the E-class can be sold is because of its own strong business luxury attributes, in the creation of atmosphere and aura, it can be regarded as an invincible existence of the same level, so that the Mercedes-Benz E-class interior has also led this era and become a sample that many car companies are competing to imitate.
Although the internal strength is successful, the sewing patching of the Mercedes-Benz E-class on the external power gradually makes the painting style run out of direction, and the previous atmospheric sense begins to change to cute and cute, which has attracted the complaints of many old car owners. The frequent quality problems also almost make the Mercedes-Benz E-class "late festival is not guaranteed", hoping that problems such as engine noise, tire noise and poor seat material can be improved in the new generation of models. Although with a large discount, the Mercedes-Benz E-Class can still compete with its old rivals, but with the decline of market competitiveness and the much-criticized quality crisis, the Mercedes-Benz E-Class may be a little difficult this year.
In the 2021 domestic BBA war, BMW is a grand slam, brand sales crown and single product sales crown double harvest, Mercedes-Benz in the missed "big brother" status at the same time, E-class is also due to the product end, appearance and quality and other factors affected, by the newly replaced Audi A6L, but also let the perennial in the German top three crane tail Audi chat to comfort.
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