In the development process of smart phones, one of the points that can more intuitively reflect the evolution of science and technology is that the screen size of the mobile phone changes from small to large, until the change of the full screen, and when the size of the mobile phone reaches the limit of one-handed gripping size with the increase of the screen, it will be difficult to maintain the convenience of one-handed operation and portability while continuing to increase the screen. People need larger screens, better display quality, but at the same time to have portability, folding screen mobile phones, seems to have become a visible future in the industry.
At present, for the pain points of the use of straight mobile phones, everyone is most concerned about the short battery life, aesthetic fatigue of the design, the screen size is not large enough, and the mobile phone is too large to cause inconvenience.
From the appearance alone, it is difficult for designers to bring freshness to consumers on the straight board machine, at this time, the folding screen form may have become one of the rare categories that have not yet appeared "aesthetic fatigue". The appearance of folding screen mobile phones brings innovative appearance while solving the contradiction between screen size and one-handed operation convenience and portability, through different folding methods can meet the needs of people who value screen size or pay attention to portability, bring more personalized choices for users, and promote folding screen mobile phones to become a new direction for the development of the industry.
Recently, it was revealed that the folding screen mobile phone named "OPPO Find N" is about to be listed, and the concept design of realme's first folding screen mobile phone has been exposed on the external network, in addition, Huawei will also release a "clamshell" folding screen new model Huawei Mate V.
It can be seen from the sale price of folding screen mobile phones sold by various brands that the price of folding screen mobile phones far exceeds the average price of global smartphones by several times. However, from the perspective of exposed data and configuration, the flagship models of various manufacturers in the past generations not only integrate the most mature leading technologies in the industry, but also integrate cutting-edge thinking about industry trends. Driven by Huawei, Samsung and other manufacturers, folding screen mobile phones have undergone several years of iterative optimization, and related technologies have gradually matured, and will gradually become the representatives of new flagship models of brand manufacturers in the future.
It is reported that the cost of folding screen mobile phone screen is about 218 US dollars, and the screen cost of folding screen mobile phone is almost twice that of the top flagship mobile phone in the same period. Under the condition of high cost and high price, the natural shipment volume is small and the sales volume is also small.
According to quantuo data survey statistics, the overall shipment of mainland smart phones in 2020 is close to 300 million units, while the shipment of folding screen mobile phones in mainland China in 2020 is only 1.2 million units, accounting for only 0.4%; it is expected that the overall shipment of smart phones in mainland China will be 320 million units in 2021, and the shipment of folding screen mobile phones will be 1.7 million units, accounting for only 0.5%.
Although the sales of folding screen mobile phones are not ideal, whenever they encounter folding screen mobile phone releases, especially Samsung, Huawei and other head manufacturers, whether it is ordinary consumers or industry insiders will give high attention.
Quantuo data believes that folding screen mobile phones are more avant-garde in form, and the technological upgrade of key components such as screens and hinges also represents the most cutting-edge technological exploration in related fields, but the current folding screen mobile phones in addition to portability, large screen freshness, and can not provide any subversive user experience, that is, folding screen mobile phones are not "irreplaceable". In addition, the high price is also a gap that folding screen mobile phones need to cross to truly open the market.