Taobao launched the Grass Planting Interest Community Friends App

Whiplash January 27 news, according to Tech Planet reported that Taobao recently launched an interest community app that can grow grass "Youhao". The app drives social networking with interest, and the product function focuses on the circle of interest exchange of good things, and builds a bridge between interest exchange and recommendation of good things.

It is reported that the predecessor of this grass planting community is the "Lying Flat" App launched by Taobao in 2020, which is mainly positioned in the life App, where users can share their lives on the platform, mainly based on graphic and text information.

The institute is the main content of the platform, in the institute will display a variety of interest research institutes, such as the Tide Shoe Research Institute, lipstick research institute, etc., users after joining the institute, you can see the relevant posts sent by other users under the institute, and you can ask questions to the members of the institute, get answers to related questions.

In addition, "Friends" also supports users to send posts that grow grass independently.

It is understood that as of 2021 Double Eleven, more than 250 million consumers have "planted grass" on Taobao, and the data shows that during the Double Eleven period, 1/3 of the orders came from content planting.