Watching performances, tasting intangible cultural heritage, visiting temple fairs, cloud viewing exhibitions... The Spring Festival is approaching, and a wealth of online and offline cultural tourism feasts have been launched across the country, ushering in the Year of the Tiger with sound and color and taste.
In Shandong, people prepare Spring Festival, paste blessing characters, cut window flowers, and use the Cultural Year to show the new atmosphere and new style of Qilu.
▲ Qingdao calligraphy and painting masters write the word "Fu" The organizer of the event provides a picture
Combined with the "Our Chinese Dream" - Culture into Ten Thousand Homes Activity, Shandong Qingdao Zhonghong Youth Culture and Art Exchange Center hosted the Spring Festival Pen Meeting for Small Calligraphers and Big Calligraphers, and the couplets and paintings created by more than 20 calligraphers conveyed the strong joy to the masses. On January 26th, Shandong Museum launched two exhibitions, "Shandong Dragon - Through the Cretaceous Period" and "Crystal Color - Exploring the Magical Mineral World", inviting the audience to experience the wonderful world in the museum during the New Year Festival.
▲ Shandong Museum "Shandong Dragon - Through the Cretaceous" exhibition Courtesy of Shandong Museum
Qingdao Municipal Library, Cultural Center, Museum, and Urban Cultural Heritage Protection Center launched a variety of cultural "New Year goods" such as cultural exhibitions, folk experiences, and public welfare performances during the Spring Festival of the Year of the Tiger.
Qingdao Municipal Cultural Heritage Protection Center brings creative exhibitions, traditional folk customs and other cultural activities, and Qingdao Municipal Library will open the Year of the Tiger on the first day of the Chinese New Year with a pop-up New Year poem to celebrate the festival in the form of reading literary classics. Qingdao Intangible Cultural Heritage Exhibition And Experience Center will exhibit some works of the 2022 Qingdao Paper-cutting and New Year Painting Competition, and at the same time, folk craftsmen who inherit 10 kinds of tiger image making skills such as cloth tigers and mud tigers will display them on the spot; Qingdao Municipal Museum will conduct live broadcast activities during the Spring Festival, and "Qingbo Live Broadcast Up Master" will take the audience to explore the real scene of "Celebrating the New Year in the Museum" and explore the New Year's Eve archaeological exhibition.
▲ Jinzhai Dawan Village Evening Lu Dezhang photo
▲ Ma'anshan City Network Spring Festival Gala Courtesy of Ma'anshan City Cultural Center
▲ Send culture to the construction site Li Bo photo
From January to March, Anhui Province has successively carried out more than 3,500 online and offline cultural activities, presenting activities such as "Happy New Year, Welcoming the Winter Olympics - Our Beautiful Life" and "Enjoying the New Year Paintings - New Year Paintings Group Exhibition". The series of activities in Anhui Province is composed of four sections: "Celebrating the New Year with the Fragrance of Books", "Celebrating the New Year in museums", "Year of Mass Cultural Joy" and "Year of Live Video Broadcasting hometown", with the participation of more than 360 public libraries, museums, cultural centers, cultural stations and village-level comprehensive cultural centers in the province.
▲ Hubei Province Daye City 2022 Lingxiu Hubei • Four Seasons Village Evening Event Site Annual Flavor Of Hubei Province Mass Art Museum courtesy of the picture
In Hubei, the 2022 Wuhan Spring Festival "Happy Menu" launched 108 cultural tourism feasts in six major sections, including tourism benefiting the people, New Year flower viewing, urban leisure, and folk experience, including the Launch of the Yangtze River Light Show "Special Edition of the Year of the Tiger" and the Winter Olympics Theme Light Show. During the Spring Festival, the city's public libraries, group art halls and state-owned museums are open to the public.
Jingzhou Garden Expo Park will hold the third Chinese New Year Lantern Festival, 45 groups of large light groups, tens of thousands of flower lanterns gathered into a 3.1 km brilliant sea of lights. From the first to the third day of the Chinese New Year, traditional folk performances such as dragon and lion dances will gather in Jingzhou to celebrate the New Year with tourists and citizens.
In Shaanxi, the Xi'an Municipal Bureau of Culture and Tourism launched 20 key activities with five major themes, such as the cloud exhibition broadcast of "Inheriting Classics for the New Year" and the cloud broadcast of "Dragons and Tigers Leaping in China Year", online performances, displays, exhibitions and live broadcasts, so that the masses can enjoy the cultural feast without leaving their homes during the Spring Festival.
▲ Sponsored by Yulin Cultural Tourism of Shaanxi Cultural Investment Group, "Song from Northern Shaanxi" - Northern Shaanxi Folk Song Cloud Spring Festival Gala made a wonderful appearance in the small Chinese New Year's Eve
▲ On January 26, the Wanfu Sending Wanjia 2022 New Year Blessing and Sending Spring Festival Activity held by the New City District of Xi'an City sent blessings to the people in the jurisdiction. Courtesy of the New Town Cultural Center
During the Spring Festival, the cultural tourism system of Shaanxi Province will organize and carry out 1121 online and offline cultural tourism activities, including 1010 online activities and 111 offline activities, including 248 comprehensive literary and artistic performances, 212 operas and operas, 85 music and original songs, 81 dance dramas, dramas, acrobatic dramas and children's dramas, 189 fine arts, calligraphy and photography, 145 reading promotion and poetry recitations, 39 cultural and artistic knowledge popularization, 7 foreign cultural tourism exchange activities, and 115 others. Enrich the cultural life during the Spring Festival.
▲ Yuhang District, Hangzhou City, Zhejiang Province, "Culture Welcomes the New Year 'Yu' You Have a Big Year" - "Fu" sends thousands of families to welcome the new event site is very lively Zhou Chunmei photo
▲ "Hotel (Homestay) + Surroundings" punch card hand-drawn map
In Zhejiang, the 2022 "Culture Welcomes the New Year, Happy New Year" organized by the Hangzhou Municipal Bureau of Culture, Radio, Film and Tourism and the Consumption Season for the Benefit of the People in the New Year is being carried out, and a total of six major initiatives have been launched, that is, focusing on the implementation of the supply of rich culture and tourism in the two major performing arts markets, carrying out ten major annual festival activities, launching 20 festive theme special routes, advocating the preferential opening of 30 scenic spots, implementing the "Warm Sun Plan" of 100 hotels and homestays, and issuing million yuan of TV free on-demand recharge coupons. A total of more than 540 new products, new routes, new activities and new offers in the categories of cultural tourism and leisure have been launched, covering eight categories: exhibition and festivals, book reading, beautiful scenery, delicious food, folk customs and intangible cultural heritage, hotel and homestay, New Year goods festivals, and sports and leisure.
In order to welcome the Spring Festival, cultural venues and tourist attractions across Hunan have launched many wonderful cultural and tourism activities.
▲ Hunan Library New Year Cultural Temple Fair
▲ Hunan Performing Arts Group New Year Concert
▲ Hunan Children's Opera Spring Festival Gala Zhang Ling photo
The 16th Hunan Library's Spring Festival Went Out of the Museum and met with the public at Yanghu Tianjie in Changsha. The temple fair covers large-scale theme IP exhibitions, traditional cultural art experiences, folk art performances, authentic Huxiang cuisine, etc., so that the citizens can pack the "temple" home; the Hunan Provincial Culture Center invites the audience to enjoy art, learn talents and watch the performances; the Hunan Performing Arts Group New Year Concert specially invites well-known conductors and performers from the country to join hands with the artists of the Hunan Chinese Orchestra; the Changsha Museum launched the "Tiger Tiger Shengfu - Nongyin Tiger Year New Year Chinese Zodiac Cultural Relics Picture Group Exhibition"; Yongzhou City Museum held the "Welcome new year, "Practice the core values of socialism and cultural volunteer activities, and send New Year blessings to the general public."
▲ Splendid Taiyuan Chinese Year, Phoenix Dance Dragon City Lantern Festival. Courtesy of Shanxi Provincial Department of Culture and Tourism
▲ Citizens selecting cultural and creative products in the Year of the Tiger Zhu Meng photo
The Department of Culture and Tourism of Shanxi Province, together with more than 40 intangible cultural heritage protection units and inheritors in 11 cities in the province, released a series of short videos of "Shanxi Year in The Intangible Cultural Heritage", short videos such as paper-cutting, face sculpture, shadow puppetry, Wanghuo, back stick, Tianta Lion Dance, etc., so that netizens can feel the rich Spring Festival atmosphere without leaving home.
"Chinese Intangible Cultural Heritage, Shanxi Tiger Art" - Shanxi Intangible Cultural and Creative Market, Cultural Temple Fair and Intangible Cultural Heritage Shopping Festival series of activities were held in Taiyuan, "Three Jin Kiln Fire , Jin Teapot" and "One Needle and One Thread • Splendid Shanxi" and other 11 types of intangible cultural heritage products were unveiled.
▲ Shanxi Tiger Year Spring Festival Cultural Tourism IP Image - Jinhu Courtesy of Shanxi Provincial Department of Culture and Tourism
▲ 2022 Shanxi Culture and Tourism China Annual Cloud Promotion Conference Courtesy of Shanxi Provincial Department of Culture and Tourism
The Department of Culture and Tourism of Shanxi Province released the IP image of the Spring Festival cultural tourism in the Year of the Tiger - Jinhu. Accompanied by Jinhu, Shanxi launched the "Happy Chinese Year • Authentic Shanxi Taste" 2022 Shanxi Culture and Tourism China Annual Cloud Promotion Conference in the form of online live broadcast, and the live broadcast of the whole network accumulated more than 2.8 million online visits, leading the audience to "Shanxi Time".
▲ Guangxi Library is full of the atmosphere of the New Year of the Tiger Photo courtesy of Guangxi Library
▲ Guilin Elephant Trunk Mountain Courtesy of Guangxi Cultural and Tourism Department
▲ Mengshan County Wenwei Town Daming Village Xia Chengtun "village evening" scene Guangxi Mass Art Museum courtesy of the picture
During the Spring Festival, Guangxi continued to carry out activities such as "Mountains and Rivers Warm You, Zhuangxiang Waiting for You - Winter Tour to Guangxi" and "Guangxi People Touring Guangxi", and issued special tourism consumption coupons. Tourist attractions have introduced preferential policies for tourists to provide free or discounted tickets. Among them, various tourist attractions in Nanning City have launched Preferential Policies for Spring Festival Cultural Tourism Products and Tickets. Guilin City, with the full and free opening of Elephant Trunk Mountain Scenic Area and Nanxi Mountain Park as the tipping point, continues to ignite the popularity of tourism in Guilin, and at the same time guides major tourism enterprises in Guangxi to launch open urban micro-travel blocks and urban micro-travel leisure product lines.
(Co-author: Liu Nili, written by: Sun Congcong, Hua Wei, Gao Lei, Qu Xiangtao, Qin Yi, Luo Man, Zhang Ling, Guo Zhiqing, Guo Kaiqian)
January 31, 2022 China Culture Daily
Special reports were published on the 4th edition
"This Spring Festival has a taste"
Editor-in-charge: Chen Xiaoyue