Uncover the power of colleges and universities behind the visual design of the Winter Olympics

China Youth Daily Client News (China Youth Daily, China Youth Network reporter Zhang Qian) The Beijing Winter Olympics is not only attractive for sports events, but also beautiful visual design. Beijing Printing Institute can be seen in the "Creative Design of opening and Closing Ceremony Manual", "Multimedia Visual Effects", "Ink Animation" and "Sports Pattern" creativity and production of the opening ceremony, the landscape design of the Winter Olympic venues, and the design of the visual image system for urban volunteers.

It is understood that in October 2020, Beijing Institute of Printing was approved to become the creative base for the opening and closing ceremonies of the Beijing Winter Olympic and Paralympic Games, and the president of the school, Tian Zhongli, was hired as a special expert for the opening and closing ceremonies, and 226 teachers and students team, as well as alumni Wang Zhiou and alumni enterprise Artron Group contributed to the service guarantee of the Winter Olympic Games.

When the Olympic anthem was played again at the National Stadium, when a series of Chinese ink character animations helped the ice and snow rings rise in the Bird's Nest, the audience was hit by the Chinese ink animation ice cube. This design was completed by the digital ink animation innovation design team led by Professor Gao Yanmei of the New Media Art High-precision Innovation Center of Beijing Institute of Printing and Printing.

The team uses the traditional Chinese culture of "visual image to take meaning" ink art techniques, using three-dimensional ink animation, naked-eye holographic ink animation, digital calligraphy animation methods, to extract the inner "look" and "wonderful meaning" of the moving human form, cultivate the traditional calligraphy brushes into a modern form containing deep sensual life, make a breakthrough in drawing through the new ink digital brush, and present the rhythm of life with ink art.

Designed by the team led by Professor Xia Xiaoqi, Director of the Publication Design Research Office of the Visual Communication Design Major of the University, the "Beijing 2022 Winter Olympics Opening Ceremony Manual" printed by the school's alumnus company Artron Culture Group was presented to the guests and the audience. Courtesy of Beijing Institute of Printing

In December 2021, the Beijing 2022 Winter Olympic and Paralympic Games City Volunteer Identification System "Building Dreams with One Heart", designed by more than 50 teachers and students led by Zhang Xiaodong, Dean of the School of Design and Art of the University, including related design projects such as winter Olympic city volunteer clothing and equipment, Winter Olympic city volunteer service station facilities and incentive materials, was officially released.

With the opening of the Winter Olympic Games, the image landscape design of Beijing and Zhangjiakou Awards Plaza, designed by the teacher and student team led by Yang Mingjun, director of the Visual Communication Department of the university, was brilliantly presented. The team outlined a rich, diverse, open and inclusive visual image, carried forward the Olympic spirit with "Chinese creative design", and told the story of the Winter Olympics and the story of China.

Source: China Youth Daily client