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The new trend brand that is popular in the social circle - XOXOGOODBOY

"If you don't know what to wear and how to wear it, wear GOODBOY!"

Confidently shouting this slogan is XOXOGOODBOY, a hot trendie brand from South Korea.

The new trend brand that is popular in the social circle - XOXOGOODBOY

XOXOGOODBOY is a new independent fashion brand founded in Seoul in 2018 by principal Jinkoo Lee.

The new trend brand that is popular in the social circle - XOXOGOODBOY

The brand owner founded XOXOGOODBOY with the goal of making clothing that suits everyone's daily wear, but even one detail must show high quality.

The new trend brand that is popular in the social circle - XOXOGOODBOY

Designers tried to match their own styles at the beginning, and slowly had their own STYLE in the process of buying clothes.

However, in the process of trying on the match, I found that the design of many clothes was not very suitable. So, with the mentality of trying it out, I began the design of a series of ready-to-wear clothes at GOODBOY.

The new trend brand that is popular in the social circle - XOXOGOODBOY

With the spontaneous delivery of stars at home and abroad such as Song Qian, Angelababy, Ouyang Nana, Gulinaza, bulletproof youth group, etc., XOXOGOODBOY quickly exploded on social networks.

The new trend brand that is popular in the social circle - XOXOGOODBOY

The OVERSIZET shirt is one of XOXOGOODBOY's classic pieces.

The new trend brand that is popular in the social circle - XOXOGOODBOY

Unlike other loose-fit T-shirts, this one is a thoroughly OVERSIZE feel, and the ultra-loose oversized piece is the best choice for creating a bottoms disappearing shape as a large TEE skirt.

The new trend brand that is popular in the social circle - XOXOGOODBOY
The new trend brand that is popular in the social circle - XOXOGOODBOY

To match the ultra-loose fit of the T-shirt, the brand is constantly improving the fabric every season to choose an overweight fabric, which is thick and structured and has a drape and malleability.

The new trend brand that is popular in the social circle - XOXOGOODBOY
The new trend brand that is popular in the social circle - XOXOGOODBOY

Sophisticated colour blending is also the focus of XOXOGOODBOY's design, with high-fusion, visually balanced and comfortable wearable pieces, whether it's striped contrast, patch stitching or gradient blending.

The new trend brand that is popular in the social circle - XOXOGOODBOY
The new trend brand that is popular in the social circle - XOXOGOODBOY

From Fall/Winter 2021 to Early Spring 22, XOXOGOODBOY continues its retro street style, using retro tones and high-brightness color schemes to mix and match to bring a variety of street style pieces.

The new trend brand that is popular in the social circle - XOXOGOODBOY

The Fall/Winter collection uses unsaturated candy colors with classic black to present a new autumn-winter fashion.

The new trend brand that is popular in the social circle - XOXOGOODBOY
The new trend brand that is popular in the social circle - XOXOGOODBOY

The Early Spring collection combines lettering, tiled prints and vibrant colours that match spring to create a relaxed and natural piece.

The new trend brand that is popular in the social circle - XOXOGOODBOY
The new trend brand that is popular in the social circle - XOXOGOODBOY

XOXOGOODBOY adheres to the important concept of high wearability.

On this basis, the brand manager is uniquely forward-looking, grasping the current fashion trend, adding a unique and novel design, making XOXOGOODBOY's single product more distinctive.

The new trend brand that is popular in the social circle - XOXOGOODBOY
The new trend brand that is popular in the social circle - XOXOGOODBOY

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The new trend brand that is popular in the social circle - XOXOGOODBOY

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