Before there were millet, Apple, OPPO and other mobile phone manufacturers set off a "car fever", and then Tesla, Geely high-profile down to build mobile phones. What is it that makes mobile phone manufacturers and head car companies so keen on cross-border and enter an unfamiliar field?
It's a crossover and a defensive
Under the era of new energy, the trend of traditional fuel vehicles has gone, and new energy vehicles are the new darlings, but at this stage, they have not really entered the era of electric vehicles, and fuel vehicles are still just needed. But in order to keep this "just need", traditional car companies have to embrace new kinetic energy, create a new ecology, and pave the way for their future.
So how does the transformation hook up with cross-border mobile phones?
We all know that mobile phones have become an indispensable object in people's lives, the role of mobile phones penetrates into all aspects of our lives, as a smart terminal with a hand, mobile phones connect everything, with a huge user group, traffic entrance and data. For the car, the future kinetic energy conversion is necessary, and it is also the destination to create vehicle-machine collaboration and a new generation of intelligent mobile car networking terminals. That is to say, the car is very likely to replace the mobile phone as a new intelligent terminal in the future, at that time, the car will achieve all the existing functions of the mobile phone, and its travel attributes will also bring us more and new mobile life experience.
From this point of view, it is not difficult to understand that car companies make mobile phones. Whether it is the Geely acquisition of Meizu that has been rumored a while ago, or the mobile phone "Model π" that Tesla has created, it is nothing more than laying out the market in advance and seizing future user and traffic data, but also actively responding to the severe situation of cross-border mobile phones by major mobile phone giants and maintaining their market position.
The division is famous
After talking about car companies, let's talk about the new forces of car manufacturing - mobile phone manufacturers. Although the current era of new energy vehicles has not really come, but due to the country's double carbon strategy, new energy vehicles must be the mainstream in the near future, and the state's subsidies for new energy vehicles are also very large, including but not limited to tax cuts, direct subsidies to automobile manufacturers, consumer subsidies, etc., coupled with no policy threshold, car manufacturing does not have to worry about the monopoly of traditional car-making technologies such as engines. But this is only one of the reasons for building cars.
As mentioned earlier, the future of intelligent terminals will definitely have a place for the car, to create a brand ecosystem, integration to meet the needs of users, is the deep reason for the layout of new energy vehicles by mobile phone manufacturers.
A number of major mobile phone manufacturers in China have joined this battle. As early as March last year, Lei Jun announced his official entry into the intelligent electric vehicle industry at Xiaomi's spring press conference, and established a Xiaomi automobile entity company half a year later, with a registered capital of 10 billion yuan. Although there has not been any official news about Xiaomi cars, Lei Jun made it clear at the investment day on October 19 that the progress of car manufacturing has far exceeded expectations and is expected to be officially mass-produced in the first half of 2024.
Huawei, which does not do "car-making faction" and wants to be "empowering faction", declares that it will not build cars, focus on ICT technology, and help car companies build good cars. In December last year, Huawei joined hands with Cyris to launch the AITO Q&I M5 model, although it does not build a car, Huawei is still deeply involved in the research and development of this model, and even directly released the Q&I M5 at its winter flagship conference, and its new car order volume also exceeded 6,000, and it is expected to be delivered around March this year, which is also a good attempt.
As one of the four major domestic mobile phone giants, OPPO is not lonely, under the trend of white-hot competition in the domestic market, it has turned to India, according to foreign media reports that OPPO will launch new energy pure electric vehicles in India, focusing on the low-end market. Vivo, which has no clear news, is also rumored to be making cars.
The Eight Immortals "cross-border" each show their magic
In fact, whether it is the head car company to make a mobile phone, or the mobile phone manufacturer to transform into a new force in the car, this is a good signal for the market, outsiders must rely on their own advantages to add new product selling points for cross-border, and the original market giant will find a way to improve their competitive strength, and the game between the two sides will inject new vitality into the market.
However, in the end, whether it can be successful across borders depends on the product to speak and let the market verify. It is hoped that whether it is a cross-border mobile phone or a car, it can make good products in a down-to-earth manner and get the recognition of consumers, which is the first step to slowly realize the closed-loop strategy of car and machine ecology.