Click to follow, every day is exciting!
Introduction: Known as the "king of air conditioning", it has won the national championship for 8 consecutive years! Why is no one talking about it now?
Nowadays, our lives are full of a variety of household appliances, with these household appliances, but also make our lives become more convenient than ever; especially the emergence of air conditioning, directly changed our living environment, can let us live in a warm winter and cool summer environment, which also realizes people's dreams for thousands of years, it can be said that air conditioning is undoubtedly one of the greatest inventions of the 21st century!
With the increasing demand for air conditioning, which also makes the major air conditioning companies are making a lot of money; and China, as a superpower with a population of more than 1.3 billion, the mainland air conditioning market is undoubtedly very broad; in the domestic air conditioning market, there are not only Gree, Midea, Haier, which we are familiar with the local air conditioning brands, but also many foreign air conditioning brands like Daikin are also digging gold in China; it is worth mentioning that with the intensification of competition in the air conditioning market, Nowadays, the domestic air conditioning market is also being reshuffled, and one of the air conditioning brands was once known as the "king of air conditioning", which won the national championship for 8 consecutive years! Now no one cares?
This air conditioner manufacturer from the champion to the unknown brand is Chunlan air conditioning; in the domestic market, many post-80s and post-90s young people have heard the name of Chunlan air conditioner when they were young, and at that time Chunlan air conditioner was also very popular in China, as early as 1989, Chunlan air conditioner sales in China exceeded 100,000 units, occupying more than 40% of the domestic air conditioning market share, and for 8 consecutive years, Chunlan air conditioner is the first place in the domestic air conditioning market!
The predecessor of Chunlan air conditioner is Jiangsu Taizhou Air Conditioning Equipment Factory, because of poor management, so it has been in a state of loss for a long time, and after reform, Tao Jianxing took over this air-conditioning equipment factory, and at that time it was just when foreign air conditioning brands entered the domestic market for rapid development, and Tao Jianxing, who had a unique vision, soon realized that the air conditioning market has huge room for development, so he led Chunlan to start developing air conditioning and other home appliances, in order to be able to quickly shootout the market, Tao Jianxing also led the technical team to study abroad. And caused foreign advanced production lines, soon let Chunlan in the air conditioning market come back to life!
You know, as the price of air conditioning continues to plummet, which makes many families start to buy air conditioning, and this also makes the domestic air conditioning market at that time usher in a big outbreak, soon Chunlan air conditioning will resound throughout the north and south of the river, and is known as the domestic "air conditioning king"; the success of the air conditioning market, but also let Tao Jianxing gradually become bold, and soon Tao Jianxing began to lead Chunlan to layout around, Not only spent 720 million yuan to acquire Dongfeng Nanjing Automobile Company to build cars, but also invested in manufacturers in the field of liquid crystal displays, but the steps were too big, and finally did not succeed, not only the car was not built, but also lost a lot of money, even the investment in the field of liquid crystal displays also lost 600 million US dollars, and finally Chunlan also directly fell off the altar, and now chunlan brand is still there, but in the air conditioning market has long been defeated by the rising stars Gree, Midea, Haier and other brands, in the domestic air conditioning market, Chunlan has become unattended!
The reason why Chunlan air conditioner will become unattended, mainly because the influence of the brand is not strong enough, and the entire Chunlan is still basically in a state of suspension, so now it is difficult for us to see Chunlan air conditioner again, in order to maintain the company's operator, Chunlan can only rely on "selling villas" to make a profit; now Chunlan is the same as Evergrande, in the industry outbreak period, a moment of unlimited scenery; but there is no good preservation of strength, and layout and investment around, but the steps are too big, after all, it will flash waist, I don't know what you think about this?